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About the conference
ContentTECH Summit is the one content, technology and strategy event where you can learn how to effectively use new technologies and innovative processes to fundamentally help your strategic efforts to create, manage, deliver and scale your enterprise content and provide customers with better digital experiences.
B2B Marketing Strategist | Speaker | Author of 2 Books | Helps Turn Prospects Into Buyers and Convince Customers to Stay at Marketing Interactions
I'm CEO & B2B marketing strategist for my consulting firm Marketing Interactions, Inc.. I've spent over 30 years in business management and marketing operations and use every bit of it to help my clients create persona-driven digital content marketing strategy with compelling content platforms that contribute to downstream revenues. It doesn't hurt that I'm a die-hard writer & storyteller.
The way customers buy has been irrevocably changed by the power they've won back through technology. By recognizing how buyers’ needs are evolving, I help companies to get closer to their customers by escalating their ability to communicate their distinct value with content marketing, nurturing, and sales enablement initiatives that address the continuum experience.
Marketing needs to be implemented as a strategy that works in concert with business objectives. I teach companies how to use marketing automation and content marketing approaches to full potential to transform the marketing and selling of complex solutions by keeping the customer front and center.
My focus is on connecting the process and the people, but it's also on the creation of buyer-centric content and integrating channels to optimal advantage. With those fundamentals in place the opportunities for marketing and sales to drive business growth are phenomenal.
Among my clients are Cisco, Adobe, Autodesk, BMC Software, Dell Secureworks, Core Media, Radius, Accuity Brands, SYKES, SEEBURGER, Deluxe, Transunion.
Marketing and technology journalist. Content marketing and native advertising expert. Regular speaker at Content Marketing World, Web Summit, Collision, and other major industry conferences. See below for more!
Many companies have too much content and they don't know how to manage it. Others have too much of the wrong content, but not enough of the right content. Almost all companies spend more on translation than they should and end up with mediocre quality. And everyone complains about how long it takes to produce content and get it to market.
If you need the right content, delivered to the right people, on the right device, in the right language, then you need to call me.
Host committee: Content Marketing Institute, firstname.lastname@example.org,
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