Talk Videos from ContentTECH Summit
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About the Event
ContentTECH Summit is the one content, technology and strategy event where you can learn how to effectively use new technologies and innovative processes to fundamentally help your strategic efforts to create, manage, deliver and scale your enterprise content and provide customers with better digital experiences.
The way customers buy has been irrevocably changed by the power they've won back through technology. By recognizing how buyers’ needs are evolving, I help companies to get closer to their customers by escalating their ability to communicate their distinct value with content marketing, nurturing, and sales enablement initiatives that address the continuum experience.
Marketing needs to be implemented as a strategy that works in concert with business objectives. I teach companies how to use marketing automation and content marketing approaches to full potential to transform the marketing and selling of complex solutions by keeping the customer front and center.
My focus is on connecting the process and the people, but it's also on the creation of buyer-centric content and integrating channels to optimal advantage. With those fundamentals in place the opportunities for marketing and sales to drive business growth are phenomenal.
Among my clients are Cisco, Adobe, Autodesk, BMC Software, Dell Secureworks, Core Media, Radius, Accuity Brands, SYKES, SEEBURGER, Deluxe, Transunion.
If you need the right content, delivered to the right people, on the right device, in the right language, then you need to call me.
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