Videos of MGS 19

February 13-14 2019San Francisco, CAUnited States
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77Speakers
35Talks
1500Attendees
13Hours of content
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About the conference

Topic:Marketing
MGS 19 was a two-day, non-vendor conference in San Francisco that helped attendees to connect with and learn from mobile growth and brand marketing professionals specializing in the areas of user acquisition, monetization, retention/engagement, re-engagement as well as data science & analytics as it pertains to mobile, retail and mCommerce brands.

Our amazing lineup consisted of dozens of mobile app marketing industry leaders, as well as content curated and crafted for the best mobile brand marketing panels and presentations for maximum value!
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Headliners

Eric Seufert

Strategy Consultant at Heracles Media
Eric Benjamin Seufert is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric is the author of the book Freemium Economics, published by Elsevier in 2014, and he developed Theseus, an open source Python library for marketing cohort analysis. Eric started his career at Skype and subsequently held strategy and marketing roles at a number of consumer technology start-ups, including Wooga (acquired by Playtika) and Rovio, the developer of Angry Birds. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired by the mobile gaming company N3TWORK in 2017. Eric now runs Heracles, a strategy consultancy that specializes in marketing science and growth strategy. Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers.

Catherine Cook Connelly

Co-founder & VP Brand Strategy at NASDAQ: MEET
Catherine is co-founder of The Meet Group (NASDAQ: MEET), a portfolio of mobile social entertainment apps designed to meet the universal need for human connection. Our primary apps, MeetMe®, LOVOO®, Skout®, Tagged®, and Growlr® entertain millions of mobile daily active users, generating untold numbers of casual chats, friendships, dates, and marriages. We leverage a powerful live-streaming video platform, empowering our global community to forge meaningful connections.

Jeet Niyogi

Marketing Director, WSOP Mobile/Social Game at Playtika
As a marketing leader with proven results at revenue-generating initiatives, I am also a continuous learner. Nothing gets me more excited than to learn about the entire journey of the latest sustainable growth hack. I have successfully led innovative campaigns at Playtika (part of Caesars Entertainment), Electronic Arts (EA), Autodesk, Oracle, and Microsoft. I have guided teams to deliver results that have exceeded goals in diverse areas such as mobile games/applications, enterprise software, and 3D technology. I have a passion for bringing creative ideas to acquire new users, retain them, and effectively grow businesses at technology and gaming companies. I am a regular speaker at mobile conferences such as GDC (Game Developers Conference), Mobile Growth Summit, Casual Connect, AppsWorld, and Grow.Co etc.
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Most interesting talks

February 13
February 14
Tita Tantipinichwong
Growth Marketing Manager at goPuff
+ 2 speakers
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Catherine Cook Connelly
Co-founder & VP Brand Strategy at NASDAQ: MEET
+ 4 speakers
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Brian Bowman
CEO & Founder at Consumer Acquisition
+ 2 speakers
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Christian Calderon
Head of Marketing at Dots
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Jon Hook
CRO at Homa Games
+ 4 speakers
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Chris Bettin
Senior Group Manager, Mobile Engagement at Zillow
+ 3 speakers
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