Videos of I-COM Global Summit Malaga 2019

May 13-16 2019MagalaSpain
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91Speakers
81Talks
500Attendees
12Hours of content
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About the conference

I-COM Global Summit 2019 was the world's leading Marketing Data & Measurement Strategy event, where the specialists from Smart Data Marketing from around the world gathered to share new cases.
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Headliners

Lisa Donohue

Corporate Board Director at Synacor
Lisa has spent her 30+ year marketing career at Publicis Groupe - working across creative agencies, media services agencies, data / technology - driving value for many Fortune 500 companies including Airbnb, AB In Bev, Samsung, Procter & Gamble, Bank of America, Kellogg’s, KraftHeinz, Visa, Jim Beam, Best Buy to name a few.
Over the last decade she has run several business units in CEO roles and served on numerous executive leadership teams including the Publicis Media Executive Leadership team and the Publicis Groupe Management Committee.
Across her career she has been recognized with numerous industry accolades including: ‘Woman to Watch,’ Media Executive of the Year, Advertising Woman of the Year and Irish America’s Top 100 in business.
A recognized leader in the industry, Lisa is a passionate advocate of diversity and inclusion, serving as Board President | She Runs It, dedicated encouraging and empowering female leaders in marketing, media and technology.
Additionally, she serves as Board of Director for Synacor, a technology and services company specializing in collaboration technology and cloud based identity authentication in addition to a managed portals and advertising business. In that role she is also a member of the Audit Committee. She is a member of the National Association of Corporate Directors (NACD).

Sabrina Menasria

Head of Data, BI & Master Data Governance at CHANEL
Leading major data programs, 15 years in the industry made me understand that data, as a transversal asset, can’t provide its whole value without an intricate connection to people and processes. I personally believe that data is a precious resource produced by technology to enhance business strategy and develop unexpected growth areas. By implementing taylor made data strategies, adapted to the culture and DNA of the organization, I contribute to these fascinating new explorations.

Andreas Cohen

Chairman & Founder at I-COM Global
I-COM is a Global sector association helping its members to achieve competitive advantage in Smart Data Marketing, the art of creatively leveraging value from Data to create competitive advantage in products, user experience and promotion. We organise forums & competitions that showcase meaningful innovation, best practices and support overall Business Transformation to becoming fully consumer-centric & data-driven. I-COM was founded in 2004, a spin-off of a P&G led industry initiative.
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The theme of I-COM Global Summit 2019 was ‘Race to the Direct Customer Relationship’

Most interesting talks

May 13
May 14
May 15
May 16
Andreas Cohen
Chairman & Founder at I-COM Global
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Nancy Smith
President & CEO at Analytic Partners
+ 3 speakers
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Andy Brown
CEO & Chairman at Kantar Media
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Chris Cable
ДолжностьDirector - Data, Analytics and Strategic Planning at Diageo
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Sabrina Menasria
Head of Data, BI & Master Data Governance at CHANEL
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Francesco Marzoni
Group Head of Analytics, Data & Integration at Nestlé
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Oliver Gediehn
Expert Associate Partner at McKinsey & Company
+ 2 speakers
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Andy Fisher
CAO at Merkle
+ 4 speakers
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Testimonials

Ute Lauer
Head of Marketing Steering, Intelligence & Processes at Lufthansa
«The Summit is really great. It’s
always a really nice experience to meetup with all these highly skilled people and see all the presentations of the teams, especially the Data Creativity Awards.»
Paul Van Gendt
Global CMI Director – People Data Centre at Unilever
«For me the real highlight of the I-
COM Global Summit are the attendees. Having not just that kind of data scientists, data and tool providers, but actually having more and more clients, businesses, brand owners, to hear their points of view, their needs, and mostly to learn about their journey has been fantastic.»
Richard Benjamins
Data & AI Ambassador at Telefonica
«The summit, as always, is not just
a summit. It’s an experience. It’s really fantastic.»

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Host committee: I-COM Global, moreinfo@i-com.org, 41225483980

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