Talk Videos from Israel Crypto Conference 2021

I am a seasoned branding and growth marketing expert and have held strategic marketing and communications positions, leading both B2B and B2C products to market. I am an expert in building and positioning brand identities, packaging products for go-to-market, and implementing product growth strategy.

I focus on strategic marketing at the product or product line level. I am adept at analyzing markets and customer needs in order to refine the business objectives, define the target market, and develop competitive differentiation. I specialize in developing product packaging and product launch strategies, including positioning, messaging, business models and pricing. I build & implement product growth strategy.

I have a proven success record of increasing brand awareness, product adoption and ROI through both online and offline marketing channels, including product marketing, growth marketing, performance marketing, content marketing, community, public relations, branding, events, partnerships, and more.

He founded Breez in order to help transform Bitcoin from a store of value to a medium of exchange used in everyday commerce. Previously to Breez, he co-founded and served as the CTO of harmon.ie, an enterprise software company with over 1000 customers around the globe. With a strong software engineering background, he was responsible for product strategy, management and implementation, building a development team and personally leading strategic business initiatives with Microsoft, IBM, Blackberry, Check Point, and others. Before joining harmon.ie, he worked as a team leader and developer at Sela Software Labs, building products and solutions in different software stacks such as .NET Framework, Java and Object-Oriented C++.

A challenge loving entrepreneur and security researcher, operating in many fields of security and vulnerability research.