Talk Videos from Enterprise Experience Conference 2019

Lou Rosenfeld is Rosenfeld Media’s founder and publisher. Like many user experience folk, Lou started somewhere (library science), made his way somewhere else (information architecture), and has ended up in an entirely different place (publishing). Lou spent most of his career in information architecture consulting, first as founder of Argus Associates and later as an independent consultant. He co-founded the Information Architecture Institute and the IA Summit, the user experience network. And he does know something about publishing, having edited or co-authored five books, including the IA “bible,” Information Architecture for the World Wide Web, and Search Analytics for Your Site.

Amy Jiménez Márquez is the UX design manager of the Alexa Personality Experience team at Amazon in Seattle, WA. Amy is also one of the publishers of Boxes and Arrows, an online publication devoted to the practice, innovation, and discussion of design. She currently serves as the Director of Communications for the Information Architecture Institute, a volunteer-run professional support organization focused on making the world’s information clearer and easier to use by improving how people learn, practice and teach information architecture.
Amy has been a UX professional since the late 1990s, working in both enterprise and freelance settings. With a Master’s degree in Directing, Amy has also been performing improvisational comedy for over 20 years, and enjoys applying improv collaboration techniques to her daily work.

Lada Gorlenko is an enterprise veteran with expertise in UX and Organizational Design. She ran customer research programs for the European Commission, British Telecom, IBM, and Microsoft, and owns a leadership development firm that coaches on customer-focused innovation. Lada works on adapting classic UX techniques to the B2B context, to help design products and services for complex organizations, not just individuals.