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Alessandro Canossa
Senior Game User Researcher в Ubisoft
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White Nights Moscow 2017
10 октября 2017, Москва, Россия
White Nights Moscow 2017
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Инфлюенсеры, которых вы не замечали, или на ком держится игровое сообщество
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OK, so another sender, Canossa been at Ubisoft for one year. 00:04 Not very long I was in academia. 00:08 Before I was a professor at Northeastern University in Boston and before that, 00:10 I was again a professor at University in Copenhagen. 00:15 So. 00:19 I changed job because what I do is actually the perfect overlap of synergies between academia and industry, 00:19 namely is Analytics. 00:29 User research and data science. 00:29

I've been so what I'm talking about here today is a little bit aligned to what I've seen that is the theme of the conference. 00:34 But at the same time is a little bit of whitefly compared to what I heard Pavol present. 00:45 I don't do mobile works. 00:52 I don't do casual games. 00:53 Ubisoft is specialized in AAA games and console is the primary market. 00:55 So far, but I'm here to present today is that different way to look at who are our players and there's a shift. 01:00

In the industry that actually moves towards always online live games. 01:08 So let's start with few introduction games is a service from the 70s games have always written marketed as a product where you pay once and you're in. 01:13 OK. 01:31 I was saying, yeah, 01:31 they started to be marketed as a product where you pay once and you're there forever. 01:34

You have a physical entity in your ends from the president 10s player engagement has been trying to be pushed for a longer time where you pay your friend to 01:40 stain and generally you try to create games as a service where you. 01:51 Are constantly there an emblem dash 1? 01:56 She's the vice president for life operation at? 01:59

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