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Dakota Shultz

Manager, Social Strategy at DigitasLBi North America

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Topic: IT

I started my Twitter account as an assignment for a college communications class more than ten years ago, and my passion for social media snowballed from there. Since then, I've used Facebook Ads in their (very) early years to bring attendees to local music festival shows, launched the Instagram channel for one of the largest US grocery retailers, hosted Influencers at test kitchens and wine tastings, and organically grew a reality TV Twitter account over 4,400%. I'm a proven social media strategist with a passion for relationship-building, online and off. From Instagram to the influencer space, I thrive on the challenge of generating creative ideas that are also executable, business-transforming campaigns. I've worked with brands from industries including food and beverage, real estate, retail/apparel, entertainment, and non-profit arts.

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Senior Director of Consumer Engagement at the Kellogg Company
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