Head of Sales and Marketing APAC-EMEA at Citi
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Marketing leader with 19 years client-side experience in marketing strategy, digital, branding, and technology. Proven track record leading high impact acquisition and retention marketing campaigns, and implementing digital solutions for Fortune 100 brands. Depth of expertise across paid (PPC, SEO, Programmatic, Affiliates), owned and earned media, web analytics (Google Analytics, Adobe Analytics), and UI/UX optimization (web usability, Tealeaf and Adobe Target).
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