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Elizabeth Benker

UX Director at ZS

Elizabeth has helped over 50 companies enhance the user experience of
their flagship tools. Currently, she is UX Director at ZS where she’s
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Elizabeth has helped over 50 companies enhance the user experience of their flagship tools. Currently, she is UX Director at ZS where she’s focused on putting more “user” in the UX practice. She forged direct pathways to customer feedback, including establishing a research team, forming a client council, and enabling product teams to connect with customers more effectively. She’s learned that there’s a time for product teams to conduct research on their own and a time to call in the experts. This balanced approach helps to understand users holistically, identify linkages across product lines, and discover new opportunities for delivering customer value.
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Midwest UX 2019
October 12, 2019, Grand Rapids, MI, USA
Midwest UX 2019
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Midwest UX 2019
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Midwest UX 2019
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Elizabeth Benker | Conducting User Research at Scale

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