Anindya Ghose is the Heinz Riehl Chair Professor of Business and the Director of the Masters of Science in Business Analytics program at NYU Stern School of Business. He is the author of the best selling and multiple award winning book, TAP: Unlocking The Mobile Economy which has been translated into five languages. In 2014 he was named by Poets & Quants as one of the “top 40 outstanding business school professors under 40 in the world” and by Analytics Week as one of the “top 200 thought leaders in Big Data and Business Analytics”. His rise from Assistant to Full Professor in 8.5 years is widely considered as one of the fastest in the history of the elite business schools globally. He is the youngest recipient of the prestigious INFORMS ISS Distinguished Fellow Award. In 2017 he was recognized by Thinkers50 as one of the Top 30 Management Thinkers globally most likely to shape the future of how organizations are managed and led in the next generation. He was ranked in the top 1% of the world’s most influential researchers by the Web of Science between 2008-2018. He teaches courses on digital marketing and business analytics at 6 different degree levels (including C-Suite) at NYU. Anindya has worked with several Fortune 500 companies in the US, Asia, Africa, and Europe as consultant and coach. He is a frequent keynote speaker in leading events globally and has given more than 250 talks internationally.