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Reyana Fayyaz

Product Lead, Core Experience at Asana

I'm a Group Product Manager with 10+ years of experience (2+ in management) leading teams at both consumer and enterprise companies. I am currently leading the Core Experience team at Asana, driving adoption and retention. I also ran the Self-Serve Product team at Box, driving growth and monetization initiatives across the Self-Serve lifecycle. My current focus is incorporating gamification and contextual personalization across the customer journey in areas such as onboarding, adoption, upsell and churn.
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Panel: The Product Landscape Has Changed: Your Roadmap for Navigating the New Road to Product Success [PRE-RECORDED]

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Reyana Fayyaz
Product Lead, Core Experience at Asana
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