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Matt Drzewicki

Director of Performance & Growth at Google

As the Director of Google’s Performance business, I partner with business leaders across industries who are asking a version of the same question: “how can marketing help my business quantifiably achieve its growth goals?” And as a lifelong student of both offline and online Performance Marketing, I am most energized taking a growth mindset and rapidly experimenting with highly responsive, machine-learning based, audience-specific strategies to help them answer that question.

I’m the proud leader of an amazing team of marketing practitioners and strategists who have a science-like obsession with cracking open the concrete value of marketing for our partners. Digital isn’t my “first language” and I often pull from my experience in offline media (print, direct mail, etc.) to show how Performance Marketing has evolved and continues to evolve as the marketing landscape gets more competitive.

My passion is rooted in two things. First is my team. I believe my #1 job is to help them realize their personal and professional goals -- “paying forward” many of the great leaders I have worked with over the years. Second is the experience I had helping my father’s business weather the 2008 downturn using performance marketing strategies on Google. Seeing what a huge difference marketing had in the life of his business and employees made the impact of what we do real to me.
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Drive Customer (and Business) Value During Uncertainty [LIVE]

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Matt Drzewicki
Director of Performance & Growth at Google
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