Irina Nechaeva

I have a 15+ year record of success in both emerging and developed markets, and I've led both turnarounds and significant growth of brands in the consumer goods, technology, and computer software industries.

In my experience, teams achieve peak function when they are provided with clear vision, aspirational goals, and challenging targets that can be pursued in an entrepreneurial environment. This opens up pathways to critical opportunities that businesses so often miss.

I provide dynamic leadership to capture these entrepreneurial opportunities, and maximize performance culture to exceed core business objectives. I deliver marketing strategies & campaigns rooted in deep customer insight, and vision that unites us with our customers under a common goal.