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Alex Genov

Experienced customer research professional at Zappos

Currently Alex is leading Customer Research for the Zappos Family of
Companies. In previous positions, he was responsible for research and
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Currently Alex is leading Customer Research for the Zappos Family of Companies. In previous positions, he was responsible for research and usability of the products and services for companies like TurboTax (Intuit), State Farm Insurance, and the Active Network. He has over 15 years of relevant experience – 5 years of academic research and over 10 years of customer research in the software industry. Alex received his PhD in Experimental Social Psychology from Clark University. His areas of research include: defining and measuring emotions, individual differences, usability, and consumer segmentation.
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Zappos Case: Empathy and Engagement: Why Brands Must Focus on the Customer as a Person

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Alex Genov
Experienced customer research professional at Zappos
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Digital  Customer Experience 2021
February 10, 2021, Online
Digital Customer Experience 2021
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Digital  Customer Experience 2021
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Digital Customer Experience 2021
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Zappos Case: Empathy and Engagement: Why Brands Must Focus on the Customer as a Person

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Experienced customer research professional at Zappos
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Experienced customer research professional at Zappos
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Designing for non-users

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