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Joseph Pine

Co-Founder at Strategic Horizons LLP

B. Joseph Pine II is an internationally acclaimed author, speaker, and
management advisor to Fortune 500 companies and entrepreneurial start
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B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

In 2020 Mr. Pine and his partner James H. Gilmore re-released in hardcover The Experience Economy: Competing for Customer Time, Attention, and Money featuring an all-new Preview to their best-selling 1999 book The Experience Economy: Work Is Theatre & Every Business a Stage. The book demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way. It further shows that in today’s Experience Economy companies now compete against the world for the time, attention, and money of individual customers. The Experience Economy has been published in fifteen languages and was named one of the 100 best business books of all time by 800ceoread (now Porchlight).

Mr. Pine also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier with Mr. Kim C. Korn, Authenticity: What Consumers Really Want with Mr. Gilmore, and in 1993 published his first book, the award-winning Mass Customization: The New Frontier in Business Competition.

Mr. Pine consults with numerous companies around the world, helping them embrace the ideas.
Speaker's last talk
2020 MIT Platform Strategy Summit
July 8, 2020, Cambridge, MA, USA
2020 MIT Platform Strategy Summit
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2020 MIT Platform Strategy Summit - Panel Discussion: Platforms and the Experience Economy

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Co-Founder at Strategic Horizons LLP
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2020 MIT Platform Strategy Summit - Panel Discussion: Platforms and the Experience Economy

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Peter Evans

Managing Partner at Platform Strategy Institute
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Devin Cook

Executive Producer at MIT Initiative on the Digital Economy
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Andrew Beranbom

Founder & CEO at First Tube Media
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