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Chris O’Brien

General Manager at Liquor Barons Co-op ltd

O’Brien's first job in the liquor industry was with Lion in 1995.  He
joined them as part of their Graduate Program. Before this, he worked
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O’Brien's first job in the liquor industry was with Lion in 1995.  He joined them as part of their Graduate Program. Before this, he worked for a company called Aerodata carrying out airborne geophysical surveys. After five years he spent time with a couple of WA wine businesses before winding up at Australian Liquor Marketers (ALM) as Trading Manager for ALM WA before being invited to take on a national role with Metcash in Sydney.
After six years in Sydney O’Brien returned to WA with his wife and his three Sydney born children.
It was in 2009 when the opportunity (although he’d say challenge) with the Liquor Barons emerged.
Today there are more than 75 Liquor Barons stores across Western Australia, which is testament to O’Brien’s leadership, particularly as the anti-liquor industry lobby grows in strength year after year.
O’Brien agrees there are still challenges that lie ahead for the industry such as the “ongoing small segments of the population who abuse alcohol” and the associated “drinking culture” in the nation.
Speaker's last talk
The Bloody Big Drinks Summit
October 25, 2021, Online
The Bloody Big Drinks Summit
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The Bloody Big Drinks Summit
From the conference
The Bloody Big Drinks Summit
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Retail Banner Power Panel: Post pandemic planning

Chris O’Brien in talks

Chris Baddock
CEO at Australian Liquor Marketers
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Retail Banner Power Panel: Post pandemic planning

Available
In cart
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€ 27
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£23
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Appears with
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Brydie Allen

Editor at National Liquor News
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John Carmody

Managing Director at Hotel & Tourism Management Pty Ltd, Liquor Legends
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Chris Baddock

CEO at Australian Liquor Marketers
Interested in topic “Food and Beverage, FoodTech”?

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Online
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