Speaker videos
Katherine Lucas
Head of Marketing and Commercialization at State Street
Maybe it doesn't sound glamorous, but it is interesting! I develop the
narrative and go-to-market strategies for the transformative work we
narrative and go-to-market strategies for the transformative work we
Subscribe
Subscribed
Add to favorites
2 events
2 videos
73 mins of content
18 viewers
Topic:
Banking and Finance
Maybe it doesn't sound glamorous, but it is interesting! I develop the narrative and go-to-market strategies for the transformative work we are doing in our industry. Thinking about how to highlight our purpose and brand experience by conveying the right information, to the right people, at the right time via the right medium. By connecting and engaging with our clients through experiential marketing, I work to create not only brand awareness, but build brand loyalty and most importantly, trust.
Speaker's last talk
28:14
16+
Video
Panel Discussion: Lessons From COVID-19: What it means for financial services overall
The audio is available only after a purchase
To tickets
Katherine Lucas
Head of Marketing and Commercialization at State Street
+ 3 speakers
-
Video
-
Audio
-
Table of contents
-
Video
-
Audio
April 20, 2021, Online
Customer Experience for Financial Services Summit 2021
Request Q&A
From the conference
Customer Experience for Financial Services Summit 2021
Video
Panel Discussion: Lessons From COVID-19: What it means for financial services overall
Katherine Lucas in talks
Panel Discussion: Lessons From COVID-19: What it means for financial services overall
Available
In cart
1 757 ₽
$29
€ 32
A$47
£27
C$41
Request Q&A
Jim Tincher
Journey Mapper-in-Chief, Customer Experience Expert at Heart of the Customer
+ 3 speakers
Available
In cart
1 757 ₽
$29
€ 32
A$47
£27
C$41
Panel Discussion: Overcoming Business Challenges & Pain Points Around Diverse CX
Available
In cart
1 757 ₽
$29
€ 32
A$47
£27
C$41
Request Q&A
Appears with
See more
Jim Tincher
Journey Mapper-in-Chief, Customer Experience Expert at Heart of the Customer
See more
Gabriele ‘G’ Masili
Chief Digital Officer, Customer Experience and Support Executive at Microsoft
Interested in topic “Banking and Finance”?
You might be interested in videos from this event
Katherine Lucas is present on videos from these events
Katherine Lucas at "Customer Experience for Financial Services Summit 2021"
Available
In cart
12 051 ₽
$199
€ 215
A$317
£182
C$281
Katherine Lucas at "9th Annual Customer Experience Strategies Virtual Summit"
Available
In cart
12 051 ₽
$199
€ 215
A$317
£182
C$281
Similar speakers
See more
Jim Tincher
Journey Mapper-in-Chief, Customer Experience Expert at Heart of the Customer
See more
Brian Melter
CXO-Chief Experience Officer at LANDMARK CREDIT UNION
See more
Gabriele ‘G’ Masili
Chief Digital Officer, Customer Experience and Support Executive at Microsoft
Conference Cast
With ConferenceCast.tv, you get access to our library of the world's best conference talks.
949 conferences
37757 speakers
14408 hours of content
Never miss other talks of this speaker
Subscribe
Subscribed