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Katherine Lucas

Head of Marketing and Commercialization at State Street

Maybe it doesn't sound glamorous, but it is interesting! I develop the
narrative and go-to-market strategies for the transformative work we
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2 events
2 videos
73 minutes of content
5 viewers
Maybe it doesn't sound glamorous, but it is interesting! I develop the narrative and go-to-market strategies for the transformative work we are doing in our industry. Thinking about how to highlight our purpose and brand experience by conveying the right information, to the right people, at the right time via the right medium. By connecting and engaging with our clients through experiential marketing, I work to create not only brand awareness, but build brand loyalty and most importantly, trust.
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Duration 28:14
16+
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Panel Discussion: Lessons From COVID-19: What it means for financial services overall

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Katherine Lucas
Head of Marketing and Commercialization at State Street
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Panel Discussion: Lessons From COVID-19: What it means for financial services overall

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Cindy Jeffrey
Vice President of Customer Experience Canada at MANULIFE
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Panel Discussion: Lessons From COVID-19: What it means for financial services overall

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Jim Tincher
Journey Mapper-in-Chief, Customer Experience Expert at Heart of the Customer
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Panel Discussion: Overcoming Business Challenges & Pain Points Around Diverse CX

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Jim Tincher

Journey Mapper-in-Chief, Customer Experience Expert at Heart of the Customer
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Gabriele ‘G’ Masili

Chief Digital Officer, Customer Experience and Support Executive at Microsoft
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Camelia Hayman

Director of Customer Service Excellence at Medela
Interested in topic “Banking and Finance”?

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#advertising #allstate #amazon (company) #analytics #apple inc. +150

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