Speaker videos
Katherine Lucas
Head of Marketing and Commercialization at State Street
Maybe it doesn't sound glamorous, but it is interesting! I develop the
narrative and go-to-market strategies for the transformative work we
narrative and go-to-market strategies for the transformative work we
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2 events
2 videos
73 mins of content
14 viewers
Topic:
Banking and Finance
Maybe it doesn't sound glamorous, but it is interesting! I develop the narrative and go-to-market strategies for the transformative work we are doing in our industry. Thinking about how to highlight our purpose and brand experience by conveying the right information, to the right people, at the right time via the right medium. By connecting and engaging with our clients through experiential marketing, I work to create not only brand awareness, but build brand loyalty and most importantly, trust.
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Panel Discussion: Lessons From COVID-19: What it means for financial services overall
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Katherine Lucas
Head of Marketing and Commercialization at State Street
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April 20, 2021, Online
Customer Experience for Financial Services Summit 2021
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Customer Experience for Financial Services Summit 2021
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Panel Discussion: Lessons From COVID-19: What it means for financial services overall
Katherine Lucas in talks
Panel Discussion: Lessons From COVID-19: What it means for financial services overall
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Jim Tincher
Journey Mapper-in-Chief, Customer Experience Expert at Heart of the Customer
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Panel Discussion: Overcoming Business Challenges & Pain Points Around Diverse CX
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Appears with
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Jim Tincher
Journey Mapper-in-Chief, Customer Experience Expert at Heart of the Customer
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Gabriele ‘G’ Masili
Chief Digital Officer, Customer Experience and Support Executive at Microsoft
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