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Tara Brady
Director of Member Experience at Affinity Federal Credit Union
I am a passionate, driven, strategic, team member focused leader with
over 16 years of retail banking, sales and Customer Experience
over 16 years of retail banking, sales and Customer Experience
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Topic:
Banking and Finance
I am a passionate, driven, strategic, team member focused leader with over 16 years of retail banking, sales and Customer Experience leadership. Customer experience begins with your employees and ends with how they impact your customers. A happy, engaged, well trained employee will always go the extra mile for your customer. Understanding the trends, journey, analytics and feedback your customers are providing is only the first step in the process. When you acknowledge the importance of a great team member experience and how the team member experience impacts your customers, positive change will come. By combining a great service strategy with a relationship based selling approach that meets customers where they are, everyone wins. Coaching a great customer experience is teaching others to be naturally curious and to connect with other people on the deepest level, in order to build trust and life long relationships that positively impact their finances. I love executing strategic processes, coaching at all levels and bringing the strategy of people together.
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Panel Discussion: Developing an Enterprise Strategy to Enhance Customer Experience
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Tara Brady
Director of Member Experience at Affinity Federal Credit Union
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April 21, 2021, Online
Customer Experience for Financial Services Summit 2021
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Customer Experience for Financial Services Summit 2021
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Panel Discussion: Developing an Enterprise Strategy to Enhance Customer Experience
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Panel Discussion: Developing an Enterprise Strategy to Enhance Customer Experience
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Caroline McKeon
Head of Digital and Customer Experience, GRM East (Asia) at Liberty Mutual Insurance
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