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Jeff Epstein
Vice President of Marketing and Strategy at Comm100
Career B2B marketer focused on one metric: driving impact.
Simply put: If your content doesn't generate awareness, inspire action
Simply put: If your content doesn't generate awareness, inspire action
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Topic:
Banking and Finance
Career B2B marketer focused on one metric: driving impact.
Simply put: If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating. From the top of the funnel through to the case study, from SEM to PR to outbound lead generation, it all comes down to the story you're telling, and how it's different and resonant.
Content marketing is a core strategic deliverable that helps organizations get the right message to the right people at the right time. Inform and educate, and they will come. Inspire and differentiate, and they will buy.
Simply put: If your content doesn't generate awareness, inspire action or help the sales team close deals, it isn't worth creating. From the top of the funnel through to the case study, from SEM to PR to outbound lead generation, it all comes down to the story you're telling, and how it's different and resonant.
Content marketing is a core strategic deliverable that helps organizations get the right message to the right people at the right time. Inform and educate, and they will come. Inspire and differentiate, and they will buy.
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Panel Discussion: How to Raise the Bar on Member Experience with Live Chat
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Jeff Epstein
Vice President of Marketing and Strategy at Comm100
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April 21, 2021, Online
Customer Experience for Financial Services Summit 2021
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Customer Experience for Financial Services Summit 2021
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Panel Discussion: How to Raise the Bar on Member Experience with Live Chat
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Panel Discussion: How to Raise the Bar on Member Experience with Live Chat
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In cart
2 288 ₽
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A$45
£25
C$42
Request Q&A
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