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Brad McCallum

Video Marketer, Entrepreneur, Realtor at McCallum Group

I don't know that anyone at 10 years old says, "I want to be a Realtor
!" Truth be told, I thought all Realtors got paid too much, did too
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I don't know that anyone at 10 years old says, "I want to be a Realtor!" Truth be told, I thought all Realtors got paid too much, did too little, and that they are all the same. I had even sold a few of my homes with the supposed 'top producers' and 'luxury agents' and ultimately those experiences felt really lacking value. I knew if I was going to be successful as an agent, I'd have to figure out a way to do things differently.

I wanted to build a business on offering more VALUE to the clients I worked with. Sounds cliché, I know, but it was for selfish reasons. I figured if we could take the ego-centric, all for show, flashy, arrogant, agent-first marketing message, and FLIP it on its head, where the focus was on marketing our clients homes, that maybe we could actually ATTRACT clients to us.
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Duration 41:33
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Brad McCallum - How to Level up Your Video Production to Attract Business | Dippidi Deep Dive 2021

Brad McCallum
Video Marketer, Entrepreneur, Realtor at McCallum Group
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Dippidi Deep Dive 2021
April 15, 2021, Online, USA
Dippidi Deep Dive 2021
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Brad McCallum - How to Level up Your Video Production to Attract Business | Dippidi Deep Dive 2021

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Brad McCallum
Video Marketer, Entrepreneur, Realtor at McCallum Group
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