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Nancy Hall

EVP, Eastern Region & Head of Outcome Based Marketing at Matterkind

I am a Senior Leader within the digital marketing space who has
experience on the AdTech, Publisher and Agency sides of the industry.
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I am a Senior Leader within the digital marketing space who has experience on the AdTech, Publisher and Agency sides of the industry. I have built Programmatic strategy and Trading teams, Search, Social and Commerce teams, Sales organizations, Client services teams, Tech services teams and New business teams.
I am skilled at developing new revenue streams, building businesses, change management, leading large organizations, growing billings and revenue and consultative solution selling. I am a strategic thinker and have excellent tactical execution skills. I have experience in Digital Media, Programmatic, Addressable, Big Data and Audience Activation/Targeting, Branding and Performance, Cross Device matching and methodology, Display, Mobile, Video, Audio, DOOH advertising programs and more.

My vast experience Includes (but is not limited to): commercial modeling, managing P&Ls, operations, CRM data strategy, Addressable programs, consulting and building Retail Media Networks, Behavioral and Contextual Targeting, Look Alike Modeling, Predictive Modeling, Data Syndication, Cross Device/Cross Environment Marketing and Tracking, Personalization, Video/ATV/CTV, R&F Analysis, Closed Loop Attribution, Tracking and Tagging, Optimization, Incrementality Testing, Brand Lift, CRM, Lead Generation and Social Solutions. My vertical experience is varied and includes; Pharma, OTC, CPG, Energy, Government, Retail, Travel, Financial, Telco, QSR, Automotive, Entertainment.
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RampUp 2021
September 29, 2021, Online
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President & Chief Revenue Officer at Bustle Digital Group
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Michelle Zatlyn

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Jason Wagenheim

President & Chief Revenue Officer at Bustle Digital Group
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