MBLTdev 18 EN
September 28 2018, Moscow, Russia
MBLTdev 18 EN
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Monetization made easy. Integrating your app with Facebook Audience Network SDK
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About speaker

About talk

Topic: IT
Track: Android

You created a successful app and it attracted lots of users. What now? Learn about different ad display formats and trade-offs between them from this talk. We are also going to discuss the importance of user experience, dive into code samples to demo integration, and check out common mistakes that developers do.

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The next. 00:05 Report is from of course, 00:05 man, he will tell us about the. 00:09 Monetization and integration of applications at Facebook in the audience network of a team at Facebook. 00:12 What I'm particularly focusing and some other People is making the audience network is the key of much more stable and better improving. 00:19 The APIs and making the whole developer experience better. 00:28

Now in this talk, we're going to talk about monetization made easy and how you're going to integrate your Facebook SDK with your app. 00:33 So this presentation has a couple of goals. 00:41 We're going to learn how to monetize your app. 00:43 Then we're going to learn about the different ad. 00:46 Display formats, the tradeoffs. 00:49 We have between them. 00:49

The importance of user experience and how can this influence the revenue are getting and the codes were going to have been some code samples in a simple demo integration. 00:52 Afterwards, we're going to learn about some common mistakes and have a Q&A. 01:03 So let's start firstly in order to monetize you kind of have 2 main ways. 01:08 At least from a user standpoint of you. 01:13 But the first one, is one which is across the user. 01:16 So it's like a paid app or website. 01:19

It can also be subscription based. 01:22 So basically it's everything that the play store does now you can also have premium features there a lot of apps even games that do this so you have like 01:24 a preemie experience simply by paying another way is having in app purchases. 01:35 I think this is something which is really popular in games at the moment, 01:40 so you get different advantages. 01:44 By paying and then there is also one which is free to the user. 01:46

This is covered by advertisements and this is the subject that this talk is going to cover. 01:49 So, in advertisements there are a couple of key concepts. 01:55 We need to go through the first one, 01:58

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