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What's new in Firebase

Alex Dufétel
Product Manager at Google
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2018 Google I/O
May 8, 2018, Mountain View, USA
2018 Google I/O
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What's new in Firebase
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About speakers

Alex Dufétel
Product Manager at Google
Kristen Johnson
PM Lead at Google
Francis Ma
Tech product executive, entrepreneur at Google
Nalin Mittal
Product Manager at Google

Alex is a the product lead for Firebase Backend products: Cloud Firestore, Functions, Realtime Database, Authentication, Hosting and Storage. Before joining Google, Alex was a founder at LiveMinutes, a collaboration app powered by the Firebase Realtime Database.

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Kristen is a PM Lead on the Firebase team focused on app stability. Before joining Google via an acquisition, Kristen worked on Fabric at Twitter. During her time there, she helped evolve Crashlytics into a platform that helps developers build their apps, understand their users, and grow their businesses. She is excited to continue that mission as part of the Firebase team.

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Francis Ma is a group product manager at Google and leads the Firebase product management and design teams. Prior to his current role, he was a PM lead on Android focusing on building the Android developer ecosystem. Before joining Google in 2011, Francis was an entrepreneur and tech startup co-founder. Prior to that, he was a professional software developer. Outside of building Firebase, Francis loves playing ice hockey, spending time with his family and aspires to be a chef someday!

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Nalin leads growth products for Firebase including A/B Testing, Remote Config, Notifications, and Predictions. Prior to Google, Nalin co-founded several companies including Appbistro, Appstores.com, Celebrate, and Giffiti where he led product & engineering efforts. Nalin started his career working for Sapient and Pegasystems after earning a bachelor's degree in computer science from Cornell University.

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About the talk

Firebase is Google's mobile development platform for Android, iOS, and the web. Find out what is new with Firebase and how you can use it to help you build better apps, improve their quality, and grow your business.

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Hello. Hello, my name is Francis and I lead the Firebase product team. Thank you for joining us today. We're so excited to be here. So we're going to go over an overview of Firebase highlight. What's new since I last year and also talked about ways that Firebase can help you across a different stages of app development. So where do we start at Firebase? We had a simple Vision to help developers build extraordinary apps and we've come a long way since the early days of expanding the platform from being a real-time database

to a broad app development platform and while our platform and Community have expanded we remain focused on helping mobile app teams succeed. And we do this by providing a platform to help you solve the key problems across the different stages of app development from helping you build better and easier with Google infrastructure, like cloud firestore and functions to helping you improve the quality of your app with tools and insights like performance monitoring and crashlytics

and to also help you grow your business with Google analytics and remote can fake Anna like so whether you're building a brand new app or looking to extend an existing app, we want to help you solve these key problem so that you can Channel more if your energy towards your users and running your business. And I think you may have heard from the developer keynote earlier. We've seen incredible momentum over the last year. We now have over 1.2 million as actively using Firebase every month including many Global Partners that you may recognize. We

appreciate so many of you are trusting us with your ass whether you are soul developer or working in large teams. We're committed to helping developers companies of all sizes to succeed. So she may have also heard earlier. We've made a number of updates over last year in particular with released for new products. And some of these are filled based on our own internal earnings and tools the most important of most valuable of all based on your feedback. Not one of the things that we are alive and stop of mine for many developers is the date of privacy,

especially with a new gdpr too soon take effect. And so to help developers succeed under the new regulations, we have updated our terms of service to include a data processing and security terms and it's also worked hard to make sure we're ready to meet your compliance needs with many privacy and security standards like ISO stock so that you can feel your infrastructure with world-class data security and protection. Nothing here is some about how some of the Firebase products work and see them in action. Let's turn over

in her from some of our partners. We have over 10 million users in a developer team of only three there's no way we could have achieved a scale without Firebase sort Cat uses Firebase to take care of all our infrastructure from user sign in to Notifications to our data analytics and pipeline Hazard at continues to grow with focusing more on stability and performance and now we're starting to investigate how Firebase can also help us there. Quality of chi no one wants to know the body app with an eye

season 2 Face. You see how many views are affected then day. You can fix the crash with the most users. Once you have a stable asked it's time to concentrate on user growth. We did that through linking Firebase without words. Now we're able to run smarter campaigns that drive deeper engagement. We saw a 40% increase in the usage of a core feature in the Google photos app that helps people keep their photo safe. If we pull increase retention by targeting

the right users experiment was a huge success by serving then gain promotion to users who were predicted to turn this off at 20% game retention Firebase has been a fantastic partner giving us scalable easy-to-use infrastructure engagement. I need you to return some things to the power of Google machine learning. So thank you to all the partners and all of you using Firebase. So whether you're building infrastructure likes war kids or improving at Paul's you like doodle or growing product usage and retention like half brick

and Google photos. You can see how far away is can help you through these different stages of life cycle. So now we're going to switch here is too deep dive in talk about each of these stages in more detail and talk about some of the updates and to start. I like to welcome Alex stupid hell up on stage our lead product manager focusing on ways. You can use Firebase to build a better after I like Hi everyone. Good afternoon. Thank you for coming. Something I find wonderful about app development is

just how fast our industry involves the degree of sophistication of offs today compared to just a few years ago is really staggering. More than ever building successful apps requires from developers to carefully pick their battles. What do I build versus? What do I rub off the shelf or make-or-break decisions for really anyone in the space from the startups to the unicorns? One of Firebase key goals has been since it's very creation to empower developers to build better more

successful apps precisely by allowing them to make the best of Turn Key serverless infrastructure. This is something that I experienced firsthand before joining Google. I spent five years building and growing a startup that was powered by many Fire based products. We deals are real-time collaboration a van initially, we built all or sink engine fully in house and building that infrastructure was incredibly difficult in a time. We were spending suing this was time. We knew would be better

spent on focusing on the core user experience of a product. So we searched for a better solution then that's how we started using the Firebase real-time database and we sexually started playing around with it and within a week of prototyping with my team we fell in love with a product and we decided to refactor a whole app with the real-time database. And with hindsight, it was one of the best engineering and business decisions that we made us a startup because it allowed us to go faster and it helped us focus on

the features that matter to our users instead of building infrastructure that essentially wasn't court or business answer me. That is Woodfire. Arby's really is about of course since then Firebase has become a much broader platforms Firebase developers to have evolved or Community is richer and more diverse than ever in a typical size of Firebase teams is also growing rapidly. So today one of our core focuses is to adopt to make Firebase just as powerful regardless of the size of your team or the scale of your app. That's why we don't products like

hot fire store or function that essentially are agnostic the scale. Going forward you will also see us invest increasingly in tooling to help you better monitor your infrastructure and test your code and in assisting you to build more secure apps. So now let's talk about some of these exciting updates that we have for a Firebase developer tools. Six months ago, we launched Cloud firestore our next-generation database that stores and synchronizes update on a global scale. Campfire

stories the nosql document database that addresses some of the toughest problems of dealing without data. unlike traditional databases allows you to access your data directly through flying as a Kay's removing the need to build a proxy layer between your data in your it also allows you to listen to your data as it changes in real time making building Rich interactive apps much much easier. It also it automatically cashes the results of your queries. So you're off especially Works

offline out of the box. That's incredibly important because users today expect your your abs to work offline and yet it is still incredibly difficult to build if you're building it from the ground up. Caught fire store is also a strongly consistent replicate a database. It offers a richer set of Aquarius, then it's for ductless air the real-time database and yet all those new Curry's have the remarkable attributes of scaling with a result set. Not the data sent

word. That means is that you won't be refactoring your app and rebuilding your back and every time you can I store users. Google is well known for its industry-leading database systems, like big table and mega store right now spanner bills on that knowledge to give you power of fleece simple database to serve your users around the world. Adoption of fire store has been amazing 200,000 since October. That's more than one database being created every other minute. And if you've use cloud firestore already, it won't come as a surprise to you that a very

large portion of these users are also using functions in their work clothes. Cloud functions, which we launched last year lets you automatically run back in code in response to events triggered by Firebase features in HTTP request. Firebase users all over the world are using functions to build deceptively simple workflows. A very interesting use case for us is the Hamilton app in particular because their usage is so spiky. When they start a new Lottery to sell tickets millions of users connect at the same time and they get millions of requests in a very short. Of time. Car functions

automatically steals without needing any human action or intervention and Hamilton also only pays for the resources. They use instead of having to massively over-provision. Last month we upgraded our SDK with a number of new features based on your feedback. We now have clients identity case for calling HTTP functions. This makes integrating back and functionality into your app much much easier. We've also that is typescript support in our tooling which was a very popular demand. And another big Improvement is Bethany expansion of the

ability to unit test your functions before you deploy them making sure basically that you can catch problem early on before they hit production. We also added a new monitoring tools to Cloud function. This makes it easier to test and debug it from prototyping to production. You can also keeps keep time on any errors in your functions and track your functions performance latency and memory usage. When we say the Firebase empowers you to build better ice. We mean more than just scalable infrastructure. We want to help you with

past that are equally crucial such as user Authentication. Firebase auth is currently being used by hundreds of thousands of apps and educates millions of users every day over 80 million people sign into an app using Firebase authentication. Keep in mind that most that just keeps you signed in so he's our new sign is Last year partnering with a digit Steam from fabric. We introduced phone authentication which it seems incredible uptake and now we keep working to

make sign in as frictionless as possible. So that end, we just released passwordless sign in. This allows users to essentially just click on a button and you're off and then click on the link. They receive in order to sign in with no more password to remember you have one less thing that can cause friction in your sign up for We also keep integrating all these additions in to Firebase you why are open source Library providing UI flows for signing in Barbie's why is available on IOS and Android and web and is being used to

sign in users in tens of thousands of Oz across these three platforms. As you heard earlier today machine learning and AI are a huge focus at Google we feel that machine learning has the potential to unlock so many interesting challenges and we want to make sure that all developers have easy access to the power of machine learning. That's why we're launching. Ml kitten to Veda bringing the power of machine learning right into your app on Android and iOS. Ml kit provide 5 out of the box API

including text extraction face detection barcode scanning image labeling and landmark detection. The bay is a p i let you easily build. Ml pirate experiences without needing extensive background in machine learning. Is apis are both available on device and in the cloud. For those with Advanced knee and milk. It also lets you upload your own custom tensorflow Lite models as soon as interview through Google's powerful Global infrastructure. So you can dynamically retrieve models

and evaluate them on device without having to bundle the model with you. Binary. To illustrate this was an example. Let's take a look at VSCO a partner who integrated with a male kid. VSCO is a photo op that enables creators to transform photos with powerful editing presets. With over a hundred and thirty options it can be difficult to select the best presets for an image. So using ml kit in a custom model they were able to build a recommendation feature that

automatically recognizes the content of an image in order to suggest the best presets. For example, if the Creator and it's a portrait they can automatically recommend ideal portraiture presets. Importantly, all the subject-matter recognition is on on device protecting user privacy. We plan to heavily invest in ml kit over the upcoming months and years you like to learn more about it. Be sure to check out the session about machine learning on mobile devices

tomorrow at 3:30. This cover some of the updates of how it's easier to build your house if you use Firebase if you want to learn more be sure to check out our session on building planetary scale apps tomorrow at 9:30. And that I'll turn things over to my teammate Kristen rpn leave focus on helping you improve app quality. Thanks, Alex. Good afternoon, everybody. I joined Firebase along with the rest of the fabric team a year ago. It was a bit of a homecoming it away because it

goes of fabric even back when we watch crashletes six years ago were to help developers build the rats understand our users and grow their businesses. Just like fire base the Investments at Firebase and Google are making in the developer commute is astounding and I'm excited to be a part of it. A critical part of having a successful at business is having a stable and Performing have we found to Play Store research studies that 42% of 1 star reviews mention crashes or bucks while in

astounding 73% of 5 Star reviews mentioned speed design and usability. Another relationship between app quality and customer satisfaction and retention is undeniable. And we think Firebase can help. Over the past year we've been working to make a number of improvements to our app quality products to do the ready for the largest and most complex apps out there. Let's take a look at some of these improvements. What is the biggest changes we made over the last year with reading crashlytics to the

Firebase console first in beta then in GA is our best-in-class press reporter. And we are excited to share today. That is currently helping app developers. Keep the rats table on over three billion devices worldwide. We are honored to be able to help so many of you build a better user experience. A couple months ago. We integrated crashlytics with Google analytics for Firebase so you can see the trail of events leading up to the crash. We call these breadcrumbs. In fact breadcrumbs is one of the main reasons that our partner wetransfer

decided to try out Firebase crashlytics when we launched it in beta in October. Wetransfer wetransfer is a company that helps its users share large files easily so that they can stay in the creative flow while they're working. They have over 40 million active users that share over 1 billion files every month and it's critical that each one of them goes off without a hitch. Another wetransfer team has a goal maybe even an obsession with getting as close to 100% crash free as possible. This isn't always a Chiva ball. They have a health metric of 99.5%

and if he ever gets below that they stop everything and fix crashes. Breadcrumbs shows of the actions that a particular user takes in a specific session leading up to a crash this makes debugging so much easier and the team no longer needs to figure out how to produce the problem themselves, which can be a lengthy and frustrating process. As you can see here bread crumbs has been a game changer for them. If I 110 Crush free is an audacious goal. We're proud that Firebase can help them chase their dream. Another Improvement to

crashlytics that we're launching today is an integration with slack. We want Firebase to work seamlessly with the tools that you already used. Now when there's a crash that's affecting a large percentage of your user base. Firebase will automatically alert your team and a slack channel of your choosing. remaining renovations to come to stay tuned we're super excited about the future of crush lyrics to In order to focus our efforts on improving it even asked a few months ago that we're stopping our support for Firebase crash reporting the product will

continue to be accessible until September, but we encourage you to try out crashlytics an upgrade to it today. Of course prices are important but it often overlooked but equally important part of your app quality is its performance at last I hope we launched Firebase performance monitoring or tool for getting performatrin say it's from your user's perspective over the last year. We battle-tested the SDK and we're excited to announce that performance monitoring is graduating out of beta today. Along with this announcement comes a few exciting features.

Report feedback that there is a lot of useful data in R console. You just can slice and dice by things like country carrier and other attributes, but we've also heard that it can be tough to find them most important issues among all of this Rich data. Today we're announcing the addition of the new issue speed we do the digging for you. You'll find it at the top of your performance monitoring console. Dashboard anywhere we highlight issues that you should be paying attention to such a slow tap start time or failing that work called. You can also dig into that issue

and find a culprit behind it. We're also not collecting more metrics out-of-the-box than ever before on top of apps. Apps start time and network request. We've now have data on slow and Frozen frames. What culture is that week like this information automatically for every page in your app between custom traces that you set up yourself and are out of the box metrics performance monitoring. How's your back help you understand your users experience out in the wild. So whatever Partners Twiggy is one of the biggest food delivery services in

India. They started using Firebase performance monitoring about a year ago. As soon as they drop the SDK into the wrap. They realize they had a big problem with app start time first impressions last forever. Performance monitoring help him diagnose issues that were caught in the act start time to slow down in modern to those fixes overtime in the end. So he was able to make appt start timer provement 2x on Android and an amazing 12 x on iOS Overall their customers notice and we're delighted

also sweetie side 2.2% increase in Daily order any type of increase increases really matter when you have over 350,000 orders everyday. That is one more piece of the puzzle that I like to talk about at Firebase. It's always been vitally important that our products work cross-platform. enough Spirit expanding Firebase test lab to include iOS The test that provides you with the physical and virtual devices that allow you to run tests that simulate actual usage environment across a multitude of hardware and Os

versions. We need to shift us up for iOS we help you get your app into a high-quality State on both IOS and Android before you even release it into the App Store. Whatever partner Spotify goes to Great Lengths to ensure that each and every one of their users has a great experience when they use their music streaming app. They have a comprehensive set of end-to-end test every night and before Firebase they even built their own homegrown device Farm, they found whatever time they found that it was hard to maintain it and scale. It was found that some of the

tests would often fail unexpectedly and then we're really producing results that they trusted. Spotify decided that it no longer wanted to be in the business of managing a device testing infrastructure of a test lab. Spotify uses pesticides recorded test videos to get an immediate insight into where test fail + cloud storage. They have long-term access to test Assets in case of regression pops up. Spotify love scale about the scalability and reliability of test lab number of devices available in Tesla. They've experienced of 2x increase

in testing through five. Tesla has given Spotify confidence that their test will run quickly and reliably so they can stay focus on what's important to their business bringing the best music to fans around the world. Suerte the test lab is now cross platform and Iowa support will be rolling out over the coming months. If you'd like to get your hands on it early and be an early tester. Please go to the Firebase console or use this URL to get on the waiting list. In your future career to check out a physical device lab and want to

see it in and see it in real life. You can go to right at Firebase and box over with the other pods right in this out those doors right there. And if you're more about how you can experience the same success that we transfer sweetness Spotify did we have another talk tomorrow at that focuses on at quality at 11:30 on stage 7. As you can see in maintaining a stable app is the first step to improving engagement and growing a meaningful business, but there's more to the story to hear more about this. I like to invite my teammate now onto the stage. He's a product leaves

focus on helping you grow your users and increasing engagement with Firebase. Thanks so much. Kristen. Good afternoon everybody. So far, we talked a lot about how Firebase can help develop your team's build apps and improve app quality. But I do get ready to launch your app. There's another important area that mobile app teens focus on. And this is a problem that's personal to me because prior to joining Google I was building consumer mobile apps like many of you and for one of her asked if you need we were lucky

enough to have a really successful on we made it to the front page of Reddit. We had over a thousand five star reviews in the first 24 hours. Things are going really good. Until we looked at our analytics and realize that users only use their app for about 10 days and then disappeared forever. So even though we have thousands of new downloads every day, the number of daily active users interact with not growing at all. We learned up retention and engagement are really hard problems to solve and the successful launch by itself doesn't necessarily translate into a successful

business. And actually talk to other app teams about how they're solving these problems. We heard one thing consistently repeated about the girls process. It's all about experimentation. You can't afford to rely purely on intuition instead. It's much more effective to run an experiment and let Data Drive product decisions. Firebase we build products that help you across every stage of the experimentation process. First to observe observe what users are doing inside your apps, then you make a hypothesis about how to improve their behavior with respect to your

business goals. Next to test a hypothesis by trying a new product or marketing experience experience. I'm finally you analyze the user response and if it's successful you can roll out the changes to all of your users. Edifier bass. We're building tools that help you scale this process so you can enter a quickly launch new features confidently and ultimately grow your business. Let's take a look at each of these steps and how Firebase makes this easier. It's works with Firebase what sets of Google analytics for Firebase which helps you observe user Behavior.

Specifically we help you understand where your users are coming from what they're engaging with. How often they come back and how much revenue you're generating. Notifier base you can always and always see analytics for each individual app and last year. We had to be a building to see anonymized analytics for individual users. with both debug View and streamview and now we're excited to give you the ability to level up and see aggregated analytics for all apps in your project. So if you have an iOS version and an Android version of your app, you can now see how daily active

users revenue and other metrics are trending across your business. This means you can now Analyse Baytown three levels across all your apps for an individual app and even an individual user And this detailed visibility in the user behavior is critical because the drive growth you want to identify Trends and find segments of underperforming users felt. Italy ultimately make a guess on how to improve these metrics both Firebase predictions and Google analytics help you with the segmentation. Audiences in Google analytics you can segment

users based on what they've done in the past. But with Firebase you have an additional way to segment users by predicting their future Behavior instead of looking back on what they've already done. You can ask Firebase predictions to look forward to see what they're likely to do using a combination of audiences and predictions. You can Target users to drive a better outcome. Let's take a deeper. Look at predictions. Sparta's predictions which we launched in October applies Googled expertise in machine learning to the analytics data from your apps based on past

Behavior predicts future Behavior forms Dynamic user Target in groups, out-of-the-box Firebase can predict things like which users will make purchases and what users will turn but if you're if you're tracking conversion events and analytics then our machine learning models can begin to predict apps that are specific events specific to your app like listening to a song or sharing photos. from Swansea made predictions on over four billion app users Google analytics and Firebase predictions give you two different ways to segment users. That might be underperforming. And Firebase did you

actions to take so you can Target these segments and improve the health of your business. You can personalize a product experience with Firebase remote config, maybe to help convert to use their by incentivizes them to make a purchase or send a message with Firebase Cloud messaging to bring users back into your app. Let's see. How each of these actions is used. The fireplace remote config lets you help let you control the behavior and appearance of your app without pushing updates to the App Store. This is really important because we know each new version of your app not only

takes days away from valuable engineering resources. But but your users also take forever to update their ass. So if you use remote config to control things like marketing copy the size and color of various UI elements or even the layout and flow of your app. You can quickly to see values right in the Firebase console and push updates instantly to your users. Not another powerful aspect of remote config is that let you personalize the product based on Google analytics audiences and Firebase predictions. Maybe you want to incentivize users who haven't purchased by offering them a

discount or how about changing the theme of your app to be more receptive to International users remote config was built to provide deeply personalized experiences to keep your users engaged and move them down the conversion. Another option you can use to optimize your business is Firebase Cloud messaging. Cloud messaging what you send the right message to the right users to bring them back into your app and keep them engaged weather using our API or the console. We give you an allergic to see how many messages are sent and how many messages were opened. One common

practice is to send messages to users who have not open drop in sometime to improve attention. But with Firebase predictions, we can proactively reach out to users who are predicted to turn. This is a powerful tool because it allows you to intervene before it's too late and gives you the best chance of improving retention. Not if you mentioned before whether using Firebase remote config or Cloud messaging. You want to test these actions and make sure that they're indeed improving your business before you expose all of your users to them. That's exactly why we built

Firebase a b testing. Play me casting. Let's use data to drive your product decisions. You define the variance and the goal of your experiment maybe 7-Day engagement or Revenue in our system will do all the hard work from randomly Distributing your user base across the experiment to the complex Bayesian analysis to tell you which variant is achieving the best results a b testing makes experimentation simple. We even give you the ability to track secondary goals so that you can friend sample and share that a winner is not only improving Revenue, but it's also not harming

retention. And once you verified the results, you can roll the experience out Call of Duty users. 4pic a deeper look at top publisher Halfbrick use Firebase to grow their app. They were looking for creative ways to increase retention in the game Dan the man using a promotion where users would be receiving a currency to win prizes that made the game more enjoyable initially tried using the round chair models, but like most pure Publishers didn't have the time and resources to dedicate to this after learning about Firebase predictions. They wanted to see if our churn prediction to drive

the results that they were expecting. Do you think Firebase a b testing and remote config they were able to use the console to set up an experiment with three groups of control group or no one received the promotion another group where users were received the promotion after completing level 3 and finally a group that would only see the promotion if they were predicted to Charing what the system found was a 20% increase in retention rate when showing the promotion to users who are predicted to churn really amazing results. So we just saw how Firebase helps with every stage of the

experimentation process Google analytics lets you observe what users are doing in your app and it helps you find user segments based on past Behavior Firebase predictions. You can find interesting segments based on what they might do in the future. Once you found statements to improve we letting Target those users with various actions. You can personalize the product experience with remote config or some highly relevant messages to the right users with Cloud messaging. And most importantly you can do this in a safe low-risk way by using a b testing only rolling out

experiences to users when the data shows are achieving the desired results. If you're interested in learning more about how Firebase can help you grow your app come check out our session right here tomorrow morning at 8:30. How does a lot of new features coming in Google analytics so encourage you to attend that as well that'll be 5:30 p.m. Tomorrow? Now I'd like to hand it back to Francis to talk about what's next for Firebase. Thanks Alan. I am super excited about the future of app development and the possibilities ahead. Nice. You've seen from some of the updates. We just

shared with developer earlier across Google. We're working hard to advance the Technologies to enable developers like you to shape the future of app development and the most exciting part for us is white all of you will build now last year. I met a team of developers who build a hand sign language translation app to help the hearing disabilities to better communicate. It's truly inspiring because not only did it help their quality of lives, but also for the community around them and it's Inspirations like this that motivate all of us in

Firebase to work hard and helping you succeed. And so looking forward looking ahead. We're going to continue to deepen the Integrations across Firebase to help you solve these key problems more effectively. Furthermore we're going to be expanded and operations across Google from streamlining the development experience on the web to helping you scale better through Google Cloud platform and bringing the advancements of ml to help you to do more. Our mission for firebases to help you succeed and be the best platform available for

everybody in the world while we've made good progress. We are just getting started and we are motivations and Inspirations from all of you. So, please share your feedback and help us shape the future of Firebase on behalf of the Firebase team. I want to say thank you to all of you and I look forward to meeting many of you out in the sandbox after this or through the online forums. Thank you so much.

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