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Designing for inclusion: insights from John Maeda and Hannah Beachler

Hannah Beachler
Production Designer at Chinchilla
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2018 Google I/O
May 8, 2018, Mountain View, USA
2018 Google I/O
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Designing for inclusion: insights from John Maeda and Hannah Beachler
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About speakers

Hannah Beachler
Production Designer at Chinchilla
John Maeda
Global Head of Computational Design at Automattic

John Maeda is an American executive spearheading a new convergence across the design and technology industries. He joined Automattic in 2016 as Global Head of Computational Design and Inclusion and previously served as Design Partner at Kleiner Perkins Caufield & Byers (KPCB), a world-leading venture capital firm. An internationally recognized speaker and author, his books include The Laws of Simplicity, Creative Code and Redesigning Leadership. He holds degrees in Electrical Engineering and Computer Scienc

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About the talk

In this Keynote Session, John Maeda, creator of the Design in Tech Report and Global Head of Computational Design and Inclusion at Automattic, will talk about how to design products and services to reach the broadest range of people possible and Hannah Beachler, Production Designer for Marvel’s Black Panther movie, will talk about her worldwide search for inspiration while designing the futuristic African world of Wakanda and its people, culture, and history.

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What are buddy? It's nice stage. Okay. Well, I am delighted to be here. I have a we're going to get to see Hannah beachler after me. So that's going to be super awesome. I am the warm-up act. I'm John Maita good to see all of you. This is something I made three years ago. Is anyone know this TV show? Now, I don't know this TV show anniversary of Star Trek and it was a true honor but I didn't think about it until that moment and I showed it and people were asked me why why am I

Scotty? How's it going? Scotty is an engineer and I wanted to be an engineer and I was asked for one. Sulu because he's Asian. And I said I do I disable moscatiello engineer. But it was in that moment. I realized the reason why I didn't want to be Sulu is because I thought it was weird. In the sense that I thought it was strange. Sulu didn't speak with some kind of thick Asian Accent on TV, and I thought that's that's a weird things wrong with him. It always stuck with me. Why did I think it was wrong? And he sounds like a, California. I never thought of until that

moment and that's a general topic of this presentation a question and you just text me your question 2 5 3 2 1 7 4 0 7 will be able to interact because the problem with this kind of conversation thing. It's just a conversation for the one wasting. So go ahead and text me question at 253-217-4017. And I'm watching the clock OK it's there's four of them now there long. So you can read them in the microtype ETC the big conclusion after 4 years of work has been to ask questions about

how can design and Tech be more inclusive if we can figure this out. We can unlock incredible possibility and profitability. The probably the door design. However, is that it means too many things. So the report defines design as three kinds of design. There's classical design like your glasses there design thinking this idea of using Post-it notes Freight structure of ideas, and there's computational design the kind of design. It is powered by Moore's Law the different kind of design and use the material didn't exist a hundred years ago.

What's a competition designer Define this as roughly four type of thing, if you have to have as a computational designer, you also have to think critically about technology for you to ecology is a responsibility. So you wonder how things are being used. You also use all kinds of design. You aren't stuck in just computational design and lastly. You're very curious about new things because designers loved to learn new people new Customs new anything because it's how they learn so desires

are inherently diversity positive very important point. Now if you think about the value of design, it's been demonstrated by all the m&a activity the mergers and acquisition activity of agencies. So I reported this report over 20 agencies were acquired by Consulting companies because Consulting companies are finding value in design for the clients, which is a big deal never happened before. Have a problem. However, is that classical designers 10 to disc design thinking? You know I'm talking about like I design

thinkers. I have the Post-it notes in the Sharpie markers with a whiteboard, you know classical designers don't take as Atmos real designers, but always tell Pasco designers. Will they make more money than you do so important to note? Also, I found at being in Silicon Valley for a while. We tend to forget there's a rest of the world. So I'm a big fan of China and all the design work being done their design of cars experiences, especially Mundial and more recently using AI to design banners

designs if they're just so further ahead than many people seem to have the impression the United States and that's kind of embarrassing problem. Also, the other problem I've seen in text is that it in Texas to younger people, which is a great opportunity but is also an incredible opportunity in the older generation because I don't know if you all know this, but you all would get older. Yeah, it's not a problem with the real thing as you get older things changed the first thing that changes your eyesight. So for all designers who love 6.5 Point better

give it up looks awesome, especially in light, but you won't be able to see it once you hit forty something and it automatically called this the older generation get it Boulder. I like that. Okay, good news is that design is being used sooner in the process and used to be in Tech that you make the technology finally works and you'd spray design on called make it pretty That was great 10 years ago because the competition is so Fierce. Now you have to bake design into the product and

you can see globally we did a survey of 2,000 people. The trend is design is being used for early in the process, which is a big deal. That we talked about complication design. However, it's important that the computer and if you were who is there an 80s 80s 80s easy, but right people didn't like people who use the computer for design, right? You're made fun of like Rudolph the Red-Nosed Reindeer, you are a bad designer cuz you were using the computer there was a time the computer kept getting more interesting. It came out of Prince

it became interactive who remembers macromedia director. Yes. Yes. This stuff has been happening for a long time interaction design has gotten more interesting specifically stats so we can all feel like coming and that's kind of exciting but also scary at the same time. I'm sitting here. Okay. So when we cigarette machine intelligence my favorite demo and this is all sourcing real data off internet. This is Siri saying something in iOS 933 .81 fluid ounces

is 31 fluid oz really good fast, didn't it? That's what happened with Quantum leaps are occurring linearity is being thrown out and that's really important and sad when people ask and design should I learn all these things if you don't learn that me you'll be left behind and so it's okay to stay at the Forefront. Now I also had this question. When do you expect AI to replace most visual designers and it's interesting because the average says at least five years till a visual designers get replaced not

everyone of course, but some design jobs frankly because all the information from companies like Google and copies in China as well are that a lot of Route things can be done by a machine intelligence my favorites. I love that. You can remove the watermark. I wonder why you want to do that. You can perfect contrast. This is a mighty work in a dark image awesome image. Can also take two photos and make a new photo out of them to his work from in video. You can also generate infinite variations of

ideas just with pattern libraries in intelligence. It also as you all know and its audience at least you can change people's faces. And you can fix drawings what's important is that we see These Warnings cancer the photos. That's how you tell if it's fake, but it's so hard to tell if things are fake these days get harder and harder. So we are human beings. We like to mess with the machine. So this one of my favorite things you can click on this button. So we humans love to

confuse machine intelligence enough put a pixel there. I don't know where it is anymore intelligence. So we'll keep looking for this to try to stop the inevitable which is that computers are learning so quickly and we learn so quickly. They learn bad things. I'm not sure if you remember it but in July 2015 The Wall Street Journal reported how images images of black people as gorillas was happening in 2015 was fixed why did exist because the database had more light faces than darker face in the database was dumb.

Answer these data dumbness is occurring all over the place as an intelligence ingest more data, which contains biases that we have. Unfortunately, let sit out there for too long. So how do we change that changed a few things and that is where does technology evolve the quickest and the report we pointed out that there's two regions to see the red region of the hot regions. That's where all the stuff is happening right this region or country or York. But if you flip the map this is a map of inequality of income inequality.

If you flip it, you see the exact opposite they were Tech is not impacting is where poverty is growing the quickest because the skills Gap is so large. This audience here is probably in the point 0 1% of the most advanced people in the world that said the entire world is behind in computation understanding the impact of Moore's Law. This is a this is a this is expiry selection privilege problem today. So when we look at what the dog is done, it's been able to be extremely smart at optimizing our experience and therefore making nothing we

understand real or not real and we all know what's happening and it's amazing. It's also quite disturbing My Mother by the way, her favorite newspaper is a National Enquirer. So I'm always checking out the headlines Lookout Google they do to is justify related somehow to poverty in a quality. I think it's hard to say they're related or it's called a little correlated but there's something connected that we cannot miss and that is that if you don't have access to computation you are excluded if you don't understand what it can do you're

excluded and so they're going to keep shooting off without them us. So what's the solution I'm passionate about remote work. I'm going to company that is all remote automatic remotes who works remotely remote work is neat because it takes you out of these bubbles of tech. I guess. I'm hopeful that it automatically going to figure out a World War World WordPress is good design for how do we do that? We have to use the fact that we can go anywhere because we're about so for instance if he so much as I

heard the story about how it was a coal miner who's teaching code to export Miners and he said you people are from the three-dimensional World your 3D you live in the cities with skyscrapers. And if you have a smaller City you're in town you live in 2D and to do you have like no skyscrapers just reads any You're not balacha. We live in 1D, there's one street and we all about fit and directional you can travel anywhere. And so we're trying to use this advantage to go into all kinds of places anywhere in the world and to

connect with people and I can tell you that this experience of being a remote. Is there a powerful way to reduce exclusion because you can be including by just going anywhere you think is necessary. That is my favorite quote by the lawyer for name Myers diversity is being invited to the party inclusion is being asked to dance say this over to yourself. It's a powerful idea because if you don't have both nothing occurs, and it's only asked how many more inclusive it's quite easy. Just ask where you spend your time. Who do you hang out with look at the

people in the room around you? Are they diverse in some way if they're not going to have to do something terrible to yourself? You're going to have to make yourself uncomfortable. And it's exciting to be uncomfortable my gosh, you say the dumbest things and you stumble and you become stupid and you become smarter and a better person to die by late. So all of you for not found yourself in this way enjoy it. It's so exciting that I put diversity inclusion at the center of them

and they're doing very well financially movies like Wonder Woman by Patty Jenkins Star Wars had it much more diverse cast of The Foreigner by Jackie Chan in the Foreigner The Foreigner where the terrorists aren't dark skin people that was brand new and the big sick of course and these are doing really well financially. This is teaching machine intelligence. The business world that this is a pattern to take note of I like Camilla and Jonny is quote. There's so many movies from different points of view that are making Town of money don't do it because it's better for society and

representation, even though it is do it because you'll get rich you'll get that promotion, right? This thinking seems crass. It's it's at the center of how change will start to occur. And I believe that as we see more of these kinds of things. I don't think will happen when I close on my mother went to see black panther review viral. Hi John just came back from seeing black panther. It was very good. And she went to see Avengers last year. My mom. I was in Seattle. My mom's like 83 years old just like, you know,

if a mother Yeah. Anyways, thank you will have had a neck. So please stay seated. It is nice to be here. And this thing is a little weird. So you might see me kind of being a little weird. So how's it been walking around this area? And how's it been walking around? Cool. Is it catch your attention? I mean, I was just looking at everything is beautiful and I think everything has been great and the talking to some great people and it's been it's been awesome. So my mother loved Black Panther I'm sure you weren't surprised

though. What I'm surprised that you're not really what we tried to do, you know make it so everybody could love it. It wasn't really geared towards one specific anything. It was more about creating a feeling in a moment and you're not a man. I am pretty into my emotions. I would call myself an emotional list if you will and that's really what drives me is creating things from a place that people can relate to and then, you know expand Have you heard of black panther when you got the job

and I kind of asked my son right away when I knew I was going to interview for the job that I owe you no, tell me all about you and the MCU and I know all of that and he was like, here's a Marvel dictionary I started from there. So I knew of him but over that 14 months. I really got to know superhero. What's your reaction positive gay superhero or super hero? Being superhero. Yes. I mean I was really super excited cuz it was challenging and you know, I've done so many things that are so different from each

other that anything that is going to challenge me. I the only one in on you know and working with Ryan coogler the amazing director again for the third time was you know without question. I was going to be involved with that. So I never thought I would ever do something like a superhero movie that's not where I saw my career going. That's not what I thought I wanted to do, but then that's lice. It's not really what you thought think of the beginning but as you know, I started to get into it. I was like, you know, why not? I didn't think I would do a boxing movie. I didn't think I

would work with Beyonce. I didn't think it would you know, what kind of little $1000000 movie that would win an Oscar. So I don't generally go into anything thinking anything other than how do I make this work? How do I make this the best it can be and you know for for each filaments it's something different so far. Panther there was a a reason behind it for Ryan and I and same with all the other projects. You had to look for a thousand years in the future and you didn't come to Silicon Valley to look at that future now talk about that. They had to look at Thousand Years

in the past. That was a big part of a condo is the honoring of the culture and a tradition and the diaspora of African diaspora that really is what wakanda is representational. So I had to Look Backwards because I think the past is a very important bridge to what the future is and that needs to inclusion in InDesign in this world. But what I was doing for Black Panther Looking into the future. I didn't know and you know what? Honestly I didn't know the Silicon Valley can help me for my needs. I didn't think that I was going to find in there and honestly, I didn't really know much about it.

I live in New Orleans. So very small town. I don't live in Los Angeles. I don't live in New York. I live in a place where the population is like 250,000 to 300000 people. You know, I I didn't know much about Silicon Valley. I kind of knew what I saw on TV sounds familiar, but I didn't really know how That could help me create this this technology, which you would think it was kind of crazy because what I knew I needed to do was evolve something that Silicon Valley to me. I

felt had no interest in which is this culture. So there was you know what? I mean? I'm I felt like I kind of had to give an economy to the story and a narrative that at times is is restricted in general by Society like the the ability to tell communities ability to tell their own story how they want it told and based on what they wanted based on so that was sort of me. Kind of being the person who made sure that the representation of the culture that we were digging into and creating a fictional one on top of it and stayed to what I needed it to be

and I didn't know that Silicon Valley can help me know. I did reach out to a lot of expert about all kinds of stuff for a geology geography archaeology. We talked to experts in architecture who were doing future cities people who were sort of architectural archaeologist that could talk to us about some of the architecture, you know, pre-colonial sub-Saharan Africa and of course going to South Africa traveling all over South Africa for 3 weeks and sort of understanding that

because of a heart of black panther was the question of what is it to be African and it's so that's sort of you know why I felt like I didn't Want to go or need to go to to Silicon Valley? And because I was so busy, I was like, you know, I'm just going to have to do this. I'm just going to have to figure this morning and I didn't really know a thousand years into the future. Here's the thing. It's hard enough to go any amount into the future and understand what you think might happen or what how people would

respond. So I found myself getting to this place where I started thinking about technology in the future. How what kind of would use technology technically black panther is placed in 2018. It's not sci-fi. It felt sci-fi because this is wakanda. We have to remember it's not science fiction. It supposed to live in this universe, which is 2018. So I had to make sure it felt grounded enough that people want like it's space but it also had to be Advanced enough for people thought maybe this is something that's going to come around in your 50 or

60 years or something. It's not impossible, you know, and then you had to add sort of with a vibranium the the fantasy of it all so you know that sort of I'm at a loss myself. Actually when you were describing, I remember watching my mom out of the theater cuz she can't walk very well cuz his diabetes or feed a really make it hard. So she's walking really slowly and it really slowly and I remember when we just left the theater just said, you know. What country was so beautiful all the scenery? Everything was so beautiful and it's a thing

that stuck with her how beautiful the movie is and it's optimistic. And so where did that come from and how you were able to translate that? I think that's another part of black panthers changing this idea of narrative of how we see things. It was a challenge to me and how I saw Africa what I thought about how far could just cuz I'm black doesn't mean I'm an expert right? So I really had to dig in and challenged myself about like, okay. Well, what do I think what are my biases? What was I raised

with from my American Experience? You know, this is the land that's a thousand miles away. And as far as I know my ancestry begins and ends at slavery and then the culture that came afterwards with this bastardized idea or we were told Is a bastardized culture, you know, we're not African-American so it became as bastardized culture in a sentence. Right and you go through all of these different points in time throughout American history. So I needed to ReDiscover like what that was thousands of miles away from where I live and how I'm connected to

that, you know because oftentimes you feel like the - it between the African and American you really not either one, you know, so it was what is it to be African because this is a movie has African it's not African-American and you know, one of the little things that Ryan was so brilliant at doing in the film with killmonger's character who's the villain if you haven't seen it has already seen black panther is on a thing the killmonger play by The Fabulous Michael B, Jordan if you noticed something about him is his name and

party. The reason behind him having so many names is because you know our American ancestry is that we have been given so many names. We were Negroes. We were black folk. We were colored weave Afro-American. We were African American and that's sort of how this has gone over time. So it went Ryan did was he gave Michael Jordan's em2 DACA name, but they also called America. They also called him killmonger. They also called him Eric Stephens. So he's not representation of African-American never having a true identity from different

places and different people call him different thing and that's the tie back and those are the types of things that we were trying to do that is a piece of representation in a sense and we'll get to representation because I think that's mostly what we want to be talking about is is how that is so important in Black Panther, you know technologically scientifically Also socially and economically and an end. So there's so many little things that we did in there. I mean it goes so deep into how we we we brought in the representation and that was one of them

and it was in such a small story way that you don't even really realize that's what's happening because Sherry call Z'Mariks Stevens t'challa costume into Jacka his father calls Ross calls and killmonger his father calls them Eric, you know, so it's everybody's he doesn't have an identity and he's going to work on it and try to figure that out and that's sort of the representation of where we are a sort of the Lost tribe as we called it in to Ryan coogler see that detail. I didn't

sit on private when we were we were talking last week about representation. You mentioned is a production designer wind Thomas and I looked up when times His name before he has he has credits for hidden figures a beautiful mine analyze this all the Spike Lee's movies. So you mentioned seeing him on television or something. I I saw heated was nominated for an Academy Award for Mars Attacks the Tim Burton film and I happen to be watching the Academy Awards that year and I was like, this is black man during the saying that I want to do and that was really the

first time that I really saw that I was like, oh my goodness. What is this? Because I'd always been a big fan of Bernardo Bertolucci who is an Italian director his back in the 50s 60s 70s and 80s and his designer Fernando scarfiotti with someone who was really in a big influence to me was his Italian man way back when but my design aesthetic, you know, it was highly influenced by his but I seeing him never made me feel like that I can do that because he's Italian guy and Corsican is an Italian guy. Like I'm this farm girl

from Ohio, you know who literally runs around the bare feet and riding my horse to the store to get Jolly Ranchers when I was like six, how do I get to the how do I get to the weather has no pass for me there. So I kind of started thinking like what are the some of the other things that I could do with her might be a pass at the creative and that's how I had to think knowing that that wasn't something that was for me, but then when I saw when which was much later in my life, I live that's when I realized like, you know what I can actually go for this. I mean that didn't actually mean that I

could go for a bit seeing and certainly made me feel that way and I took that chance and that gave me an opportunity to get into this industry and really go far. I mean as I got into when I realized I go this is really hard. I'm the only one and I am the only one and that's a really strange. Thing to think that you are the only female black female who does this who does what I do and at this level, you know, there's one other one Tony Barton, you know, and she works. She's an art director working on

television for Marvel and I kind of saw her on Twitter and I was like, you know, like I want to be just like I don't even know yet and I'm like stalking her on Twitter. Like I want to be girlfriend and she's like, okay, maybe don't let me call my agent. Let me finally kind of like I broke her down and she finally decided to be my friend and we're coming we're kind of Besties. Don't quote me and don't go up to Hannah said you were besties cuz she'll be like, I don't know who she is. So but that's you know, you you want to find likeness

you want to find Rihanna relatability and when you look, Communities I think you know one of the other things to is when you look up communities who are associated with not like having a lot of tech and not you know, having access to a lot of pack and you start relating at you know, your economic status to your racial profile that all of a sudden especially in poverty the Box Community becomes associated with this idea of not being text out of your wanting tag her having that type of thing within their community in it and it's basically

on accessibility. It's not there because how many representation and is not just in front of whatever whatever it is, you know, or like throwing the pretty on it that seems to be representing us a group or culture but actually having the voices creating it, you know, is it how you look at it? Like was it important for me to be the production designer on something like black panther? You know or the infinity Wars designer Charles Woods, would he be able to have been done that and so I do believe that the representation behind the camera

off a because that's what I do. I mean at behind the desk, I don't you guys stand or is math important as creating an app for creating something but you do is to three as having the voices there that can bet that has experience in those communities. If you really don't know what you don't know and that's what I learn by going to Africa. Like I don't know what I don't know and but I knew that I was going to look at it at this beauty. I knew I was going to look at it. It's with the lens of absolute

modernism and beauty and capability all the things that I wanted to put in the paper. Like I wasn't looking for the commercial with Poverty-stricken children, I wasn't looking for the things that were told the continent is I was looking for the HOA in the pride and the Dignity of the people that lived there and you know, that's the choice we make for wherever we are because her I met people who lived in the rule parts of Africa just as much as people lived in the modern city is Johannesburg again, and you know, we worked Urban we were in Cape Town. So

it's it's you know, you can see someone dressed in their traditional Zulu or traditional cosas and you know, just as much as you might see that in real are so I decided not only to find myself and realize that I think I've been offered in this entire time, but that I was determined to to find all the beautiful things that I you know, Was told weren't there, you know because I wouldn't that then really came back to who I am as a person and I name is it really related back to who I am and how I felt about myself and my confidence is I had to do all kind of like our fictional World

building bleeds back into our realities. Could you could you share a nonfiction story you share with me to move me very much was about the director Ryan coogler. Do I buy a huge fan of and I've always thought leadership, you know CEO or the product manager. I think of Ryan coogler is one of the great CEOs of our time and creative story about him. Don't hold it against me. But so we're working on Creed and we're text outing which is coming to go to look at all these locations and you can spend all day and we had stopped at this coffee shop and I got my

coffee. But I was kind of working out a problem and when I'm trying to work out a problem or solve a problem I talk out loud to myself because that's the best way to do it for me. Apparently, you know, my my friends and staff were like poke fun of me. Like I know you're crazy you're talking to yourself and you know, sometimes I do and I don't even know him do it. So Ryan comes walking over to me and he was like a talking to yourself and I was like you a little Legos and the first thing he said he looked at me and he said that's the sign of a really healthy

minds and a really intelligent person and I turned around and walked away and I it was kind of like ready to get the hint of Lego you're crazy, you know kind of funny joke joke, but a little bit like have a slight and that's not at all or his mind came from it looked for the immediate positive thing about the saying that I was doing that sometimes people think is Or could make you feel a certain way about yourself that eventually starts beating you down and and making you know the defining who you are because you're hearing negative things about it that is it to

Ryan is he's the person that will constantly lift people up, you know will constantly and he's not perfect. I promise. There's none like please make a decision. You have like 2 hours but you know and he had it does all the things the directors do that can completely bother you or things that are like amazing. He's the type of person likely would be on set for warrior Falls, which was the big waterfall where they had the big fight and We Gather this all around in a big circle and he really told us why that scene was important. This is

before we even started shooting. He really started to say why that scene was important to him and really talked about having all the fictional Tribes of wakanda in one place and represented by all the references that we use of the tribe the different tribes in sub-Saharan Africa and how that was a big part of him really feeling complete and you know, you were holding hands and he's telling us all this and we're standing in the circle and you just feel like you can take on the entire world, you know at that point that that's who he is as a director and my friend and he's a really important

voice because his perspective on on anything and everything is the most unique perspective you will I promise you ever hear from anybody if you ever get a chance to talk to him talk to him because he will turn a situation and make you see it from a side. You were never made him even meant to see it from and all the sudden your world opens up and so I can always and he would be standing here while I go please stop by but he is really that great so Thank you, everyone.

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