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Analyze your audience and benchmark metrics to grow on Google Play

Dario Freni
Staff Software Engineer at Google
+ 2 speakers
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2018 Google I/O
May 8, 2018, Mountain View, USA
2018 Google I/O
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Analyze your audience and benchmark metrics to grow on Google Play
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About speakers

Dario Freni
Staff Software Engineer at Google
Tom Grinsted
Product Manager at Google
Tamzin Taylor
Head of Business Development, Apps and Games, Western Europe, Google Play at Google

Dario Freni leads one of the teams that work on Play Console. He focuses on providing clear analytics metrics and app health tools to app developers. Previously, Dario was a tech lead of one of the Ads Site Reliability Engineering teams specializing on fast and reliable large-scale data processing pipelines. Prior to joining Google in 2011, Dario completed his Ph.D. in computer science at Università degli Studi di Milano (Italy).

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Tom is a product manager on the Google Play Console. He specialises in metrics and business reporting projects. These make exclusive Google Play data and capabilities available and useful for developers, helping them optimize their businesses, and build successful apps on Android. Before joining Google, he was Head of Product for Web & Apps at The Guardian.

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About the talk

Learn about the largest change to insights reporting ever made to the Google Play Console. Analyze and grow your audience with new data and win back features. Improve your acquisition with new insights for organic discovery, revenue, and benchmarks. Convert more visits to installs with improvements to store listing experiments. And hear fresh case studies and best practices from Google Play’s ecosystem to help you better understand and reach billions of Android users around the world.

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