Sissie Hsiao is the global product leader for Google mobile advertising. She leads product strategy and development for App monetization, reaching millions of apps and billions of app users. Her areas of responsibility include building a global business, leading both advertiser and publisher facing components of in-app advertising, as well as leadership on Google’s broader cross-device initiatives. Prior to her work on mobile ads, Sissie led all of Google's cross-channel measurement and attribution efforts,View the profile
About the talk
Building a successful apps business requires smart growth strategies focused on acquiring and monetizing the right users. Google’s app ads solutions empower you to reach these users efficiently and to deliver user-first ads experiences. This session will cover the latest AdWords and AdMob innovations that help app developers thrive.
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