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Creating a persona: what does your product sound like?

Wally Brill
Head Of Conversation Design Advocacy & Education at Google
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2018 Google I/O
May 10, 2018, Mountain View, USA
2018 Google I/O
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About speaker

Wally Brill
Head Of Conversation Design Advocacy & Education at Google

Wally helps internal groups and external partners maintain best practices of design for conversational speech systems. Previously as Google’s senior persona designer he helped bring the character of The Google Assistant to life. Prior to coming to Google, he designed persona driven, speech recognition systems for enterprises and governments from Allstate Insurance and British Airways to eBay and The U.S. Navy.

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What is a persona? And how can it reinforce your product's identity? Learn about tools, get tips, and see examples of how well-designed personas can transform voice-enabled interfaces and boost user engagement.

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