WordPress Conference 2018 New York
September 15 2018, New York, USA
WordPress Conference 2018 New York
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Contact Forms of Great Victory (Lightning)
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About speaker

Christie Chirinos is one of the co-owners and the business development lead at Caldera Labs, a WordPress plugin company best known for its popular contact form plugin, Caldera Forms. Christie started making websites at the age of 14, and before joining Caldera Labs did everything from selling items on eBay to leading website re-launch projects for major nonprofit organizations – on WordPress, of course. Christie received her Master of Business Administration degree from Florida State University, and is currently based out of New York City.

About talk

Topic: IT

At Caldera Labs, we think about contact forms – a lot. We’re obsessed with your contact forms because we believe that contact forms are more than just a contact form, they’re actually a crucial point in your sales funnel. We believe contact forms can make or break a business, especially for freelancers, consultants and service agencies. In this talk, we’re obsessing over contact forms: the platforms out there to collect your leads, accessibility in your contact forms, responsive design for your contact forms, overall design, psychology of forms, A/B testing forms, and continuous improvement of forms.

This talk will not be platform-centric nor an advertisement. Although delivered by us at Caldera Labs, we will equally and unbiasedly present all leading contact form product options in the WordPress space with a fair pros vs. cons comparison in the product section. The talk will mostly be about form best practices with only a brief overview of platform.”

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