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Brian Solis | SXSW 2019

Brian Solis
International Keynote Speaker, Thought Leader, Analyst, Advisor at Self
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SXSW 2019
March 8 2019, Austin, United States
SXSW 2019
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Brian Solis | SXSW 2019
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About speaker

  • Brian Solis
    International Keynote Speaker, Thought Leader, Analyst, Advisor at Self
Brian Solis is a leading independent digital analyst, a keynote speaker, advisor, thinker and best-selling author. Brian studies enterprise and consumer technologies to understand its impact on businesses, markets and society.

In his reports, articles and books, he humanizes technologies and trends to help executives, brands and vendors gain new perspectives and insights about competing for the future. Brian’s research explores digital transformation, CX, experience design, innovation and disruption, "Culture 2.0," and "the future of" industries, trends and behavior.

Brian also actively contributes to several industry publications including Forbes, Harvard Business Review, MIT, Singularity University, Adweek, CMO.com, among others. Brian is also an official LinkedIn Influencer.

BrianSolis.com

Brian's previous book, X: The Experience When Business Meets Design, explores the importance of experiences and how to design them for customers, employees and human beings everywhere. www.xthebook.com.

His earlier best-sellers include...

What's the Future of Business (WTF), which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.

The End of Business as Usual explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them.

About the talk

Topic: IT

In his 2018 SXSW presentation, Brian Solis cast a light on the dark side of digital devices and social media. He explored their impact on day-to-day life, how we learn and work, how we think, how we communicate and also, and the unforeseen, and widespread consequences of technology's impact.

Following his talk, he too found his work affected by his day-to-day digital routines. He set out to solve his problem and share his journey with all of those also struggling with digital distractions. The result is his new book, debuting at SXSW, "Lifescale: How to live a more creative, productive and happy life."

Brian's work aims to answer, what happens in a world where we simply cannot unplug but still need to find balance and thrive as distractions mount? And, what if we don't know we're distracted? How do we see the full impact of the diversions we don't think twice about today?

Lifescale is a journey of self-discovery and growth. It’s about getting back into balance, and mastering our destinies. In this talk, he opens up about his life's journey, the lives of those he studied and the path and ways they learned to grow and move forward.

Together, everyone will see the importance of breaking-free from distractions, increasing focus and productivity, sparking meaningful creativity and unlocking new possibilities.

About SXSW:

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2019 takes place every March in Austin, Texas.

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00:50 Intro

02:50 Digital impact

04:10 Important question

07:02 No attention

08:34 Distraction

11:00 What it does to us

12:45 FOMO

17:20 Attention networks

19:00 Too much stuff

20:36 Workplace

21:26 Corrosive effects of multitasking

23:00 Opportunities

26:50 Social media impacting the definition of a woman’s beauty

27:50 We’re not as productive, happy or as creative as we could be

29:14 Happiness

31:20 New mindset

33:20 Fulfilling life

35:18 Creativity

36:56 New rules

43:21 Stigmatized creativity

45:48 Procrastination

48:09 Pomodoro App

49:50 Structure your life

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I'm not crying you're crying. That video I wanted to share with you 00:05 if you haven't seen it before because it symbolizes an incredible moment. That where I am. 00:15 We all are distracted. We are all doing things every single day that rob us 00:27 just a little bit of that color. And we all have someone in our life. That 00:36 needs us to add to their color to their vibrancy. My name is Brian Solis. I'm a digital analyst and a digital 00:46 anthropologist. My day job is studying disruptive technology Trends and how it impacts markets businesses institutions. 00:56

As an anthropologist. I study disruptive Technologies impact on Behavior Society Norms cultures and values and a book called 01:06 life scalp that's launching literally right now and it's my 8th book, but it's my first book that's 01:16 personal. Pennywise putting together the presentation because I know everybody loves PowerPoint slides dear friend of mine 01:26 I was kind of sitting there and I said, you know cash this is this is also brand new for me. I'm not even sure what I want to present what I want to 01:36

share. I just said why don't you just Tell the story so that's what I want to share with you. And this is one of the reasons why that video. 01:43 Was so profound for me. Ironic that over the last 20 years that I would find myself. 01:54 A victim of the technology that I would study or that I use every single day. I was riding. What would have been my 8th book? 02:04 And I failed to get past the proposal stage. That's where the Story begins. is 02:15 that I have no choice but to try to finish a book, but I couldn't finish the book and blaming writer's block or being busy wasn't the answer. 02:25

Last year for those who might have seen my presentation here. I shared some of the research and some of the struggles that I was going through then 02:36 but thanks to the work of people like Tristan Harris and all kind of whistleblowers that have now surfaced. We're starting to learn about 02:43 the Dark Side of digital addiction and the intentional design that went into making those apps so so addicted 02:52 and we're just also now starting to learn about what are the effects of that when we use it every single 03:02

day. I don't remember the moment when I realized I had a problem. Why don't remember a moment when I realize there was any issue with being 03:12 distracted and I was thinking maybe some of us feel that distraction, but we're moving and we're constantly going through life or sharing every 03:22 moment. We're consuming other people's moments. All I know is that I had a problem when I couldn't finish that book proposal. 03:30 When I started to reflect on what was going on, I realized that in the previous books that they were getting harder and harder and harder to write 03:41

because I was having a harder and harder time diving deeper allowing myself to focus allowing creativity 03:50 to be unlocked. We have to really ask ourselves deep down important questions about where we are in life 03:59 because like that video. Like me, I didn't realize I was missing coloring if I was losing color was here was a filter on Instagram to 04:09 fix that. That's for sure. When did we get so busy trying to think about it? Ask someone how their self I is going and I'm going to look at you like 04:19

Or after South by hey, how you doing? I'm so busy. That seems to be everybody's response. Today's just I'm so busy. When 04:31 looking at our devices all the time gets so normalized. When did we lose focus I'm going to so many questions that I have to ask and I 04:41 asked myself the last one being wanted to get so hard to Breeze. 04:51 The challenge was I didn't ask myself any of those questions again until I hit a wall. Is this is fine? This is fine. 05:04 It's fine that I spent all of my time on my device. It's fine that I've had to ostracize friends and family on social media and now it thinks giving 05:13

over politics all of this is fine. NBC this news the other day 05:22 someone hop the fence at a zoo to take a picture with a Jaguar a selfie. All common sense tells us not to get 05:32 in front of a Jaguar to take a selfie. But you got to do it for the likes. I got to 05:42 do it. Remind me see stickers put some up at airports. 05:52 Hey, what's so amazing about it is that I physically watched people chapter in there, and there's 06:05 no hope no hope but they needed that juice so badly. We're all like that right anyone is at an airport or at the 06:15

convention center, you know the dance cuz we all do it. This is on 06:25 Kickstarter right now. Right. I mean 06:34 anyone here supported it. Okay, good cuz I didn't want to make you feel singled out. I backed it up 06:44 kidding who needs this anybody. If you need this, let's talk time for intervention. 06:53 How many people have seen scooters all over Austin no choice? Okay, how many view of renting scooters K there's an article yesterday that talks about 07:03 how many people are getting hurt why this is crazy why this is regulation. Everybody's blaming the scooters. What about this side of the 07:11

equation? Rochester scooters with making it so dangerous is that nobody's paying attention? You know, why because we're grooming our life 07:21 to not because everything is on that device that world revolves around us. Ask anybody in the ER what last year look like 07:31 and they will tell you that so many pedestrians have come in the ER because they just got hit. Because they're on their phone walking into the street. 07:41 The Netherlands have installed signals that cast the light of what color the signal is on the sidewalk so you 07:53

could see it and maybe try to save your own life again. Don't take pictures selfies with Jaguars, right same thing traffic 08:03 engineering having to move the lights to save your life so that you don't get hit by cars is common sense, but I think what's happening is we're be 08:13 rewired that common sense is uncommon now, but there's a whole new thing called the selfie wrist. 08:20 Who saw that coming? The whole world is now trying 08:32 to catch up with all of this stuff. and the challenge that we have is that There is very 08:42

little inside very little research being done to the point. Where We're just reacting 08:52 and we're learning. how to operate being distracted everywhere you look 09:01 we're seeing just devastating reactions to living in a digital life to look a lot of these companies. I helped advise a lot of these companies. 09:12 But when I couldn't write that book. I decided that it wasn't just about the book. I needed to look at what was going on in my own life. When when we 09:24 live in a world where people are getting plastic surgery in the early twenties so that they can look like they're fucking filters. We have a problem. 09:33

We have a problem. This is what Reed Hastings said in a shareholder call. And he was serious. 09:43 And it is their biggest competitor. It's everybody's biggest competitor. psychologist 09:54 have accused all of these tech companies in exposed what everybody is saying or what? Everybody is now starting to learn that when you use persuasive 10:05 design techniques on children using YouTube kids. We got to stop it. Because we have 10:14 parents who are putting iPads in the hands of their kids at the dinner table. So that parents can just be either have a moment to breathe. Or look at 10:24

the song Rolly Polly. But that's perpetuating problem. Like anything that's been bad in our society. 10:32 We've had to figure it out after the fact in the lot of us had to learn the hard way about what this does to us. But let me tell you this after a 10:42 couple years of research. I have learned some really hard lessons around what this stuff does to your brain. What this stuff does to your 10:52 health and what this stuff does to your spirit. Our attention is actually what is traded as a commodity 11:01

on the lot of these platforms? The more we use them the more money they make and so those persuasive design techniques that they use. Keep you 11:11 consuming. And keep you sharing because there's money in it for them. I don't want to make this about the 11:21 Dark Side of tech because I believe I'm an optimist. We still need tech. I am not giving up my phone. I'm not abandoning all of this stuff. I'm 11:31 just going to be more mindful. About how I use it. And the purpose that I live in life, but the father in the video 11:41

who realized that the one thing he needed to give his child. Was permission and validation that it is okay to be 11:51 creative that it is. Okay to be different that it's okay play the air violin if it makes someone 12:00 smile. living your best life is not in this picture right now. 12:10 that looks like a good breakfast to tell you that or whatever it is, but We also are part of the problem when we're doing this because 12:21 we're telling other people that their life is not up to this standard. That who they are is not as good as this moment. 12:30

And when we talked about fomo, this is what we're talking about is that you are not as good as this and so that fear of missing out is actually that 12:41 fear of not being cool enough irrelevant enough and when not Starts to take hold of you. And when we are living this Digital Life and we are so 12:50 busy and we're multitasking. We're doing all of these things that we're rewiring our brains in our bodies to keep up with life today that absolutely 13:00 effects. Everything productivity creativity happiness, it affects our relationships and we just don't 13:07

know it and what I wanted to share with you today was you don't have to wait to lose something of value. I lost my book deal. My whole livelihood 13:17 is based on that. I don't want that to happen. There's in the moment. for clarity I think nothing says that. 13:27 Nothing captures where we are today like this little video. I want to share with you. So we're going to switch to that. I think 13:39 and we are okay. Close this nothing like a live demo. 13:48 Anybody ever swipe a pack of cigarettes thinking they were scrolling their feed? I we can switch back heartbreaking. 14:08

Time to change promo to finally over missing out. Creativity starts with individuality and originality. You don't need a filter 14:21 to be you. Use a filter to the enhance the you you want to be. 14:30 We tell ourselves that we are in control a little gifts that we have called cognitive bias tells us everything is fine. Until it's 14:40 not. We manage multiple tasks devices and apps all at the same time every day. There's a famous saying that says you can do 14:50 anything in the world. Just don't try to do everything at least not at once. We think that because we're getting work done 15:00

that were hustling or that we're killing it or nailing it. We believe our work is exceptional because every aspect of our life tells us we are 15:09 exceptional when you post something online everybody tells you you're amazing that's amazing. And if you don't get enough validation if 15:19 there's not enough likes you consider or you actually delete it because that can't be a reflection of you. 15:29 It wasn't just my inability to finish the proposal. It was actually consistent across the board that everything that I was doing was below my 15:44

standards or at least below my previous output. I was a victim of living this life in a way 15:53 we all are because we are being rewired to move faster. Our bodies are rewiring itself to keep us moving faster. 16:03 Every time we use these devices in these apps and services were producing all kinds of chemicals. Not just dopamine all kinds of chemicals. That are 16:13 helping us navigate these things and making us feel like we are in control and doing the right thing. And that starts to create new behaviors and new 16:22

ways of operating your life. But let me tell you this. I was oblivious to it. 16:32 But if ignorance is bliss than awareness is Awakening. Once I realized what all of these things were doing to me and started to 16:42 make sense actually could take a little bit of weight off of my shoulders. Quote by Blaise Pascal says all men's miseries 16:52 derive from not being able to sit in a quiet room alone. Even for those who meditate and 17:01 even for those who practice yoga most of us still get back into the routine 17:11

That's sort of the gates the values of that meditation. So he gives us it buys us some time but still. We have two separate 17:21 attention Networks. Cardenas there's the conscious system So we intentionally do something and 17:31 focus on something and then there's the unconscious Network. This is more persuasive design comes in because it's very vulnerable distraction. So when 17:41 we're operating in life, we make it a cognizant choice to take out our device and we're choosing in that moment 17:50

to be in this not this That comes at a cost. How many of you 17:59 have a shitload of tabs open on your browser right now? YouTube But not anymore even 18:09 something as simple as that adds what's called a cognitive load? To you and that cognitive load has real weight 18:18 and parts of your conscious are actually thinking about those tabs, which is why you can't close them. 18:28 And like any system when you're doing all of these things, even if you're not focused on them, they are taking away resources for you to be more 18:40

present more creative more mindful about what it is. You're working on by the way. It's not just tabs how many people in this room feel like they have 18:49 too much stuff. Yes. How many people did the Marie kondo challenge OKC all 18:57 those hands we've got some stuff to get rid of because stuff is the physical manifestation of browser tabs. 19:06 Why a lot of people were just to go Salvation Army. those two are 19:17 depleting our resources because we mindfully have to be aware that we have all the stuff and maybe some of you have gotten to the point where you feel 19:27

guilty like that in a while. Some of us received More Than This by the way 19:35 200 notifications per day. And these notifications give us the semblance that we 19:44 matter. Especially if people are reaching out to us but like those browser tabs and like stuff they too are depleting our 19:54 resources. It's an intoxicating feedback loop whether we know it or not that releases all kinds of mental and chemical reactions. 20:04 The booth and react and feel like we're in control and also feel good about it. in 20:17

the workfront We spend upwards of a couple of hours during the work day looking at our phones. Adds up to about 20:27 10 hours per week little over 40 hours per month. A lot of time a lot of time taken away from your work. It's also a lot of 20:37 time taken away from the quality and the caliber of your work. Most of us the last 45 seconds before 20:47 shifting our Focus. That could be between tabs. That could be the email that could be looking at your device. Very difficult 20:57

to dive deep to unlock creativity if you're working in 45 second bursts. 21:06 multitasking itself Is harmful, these are just some of the things that science is already 21:18 starting to show us. That reveal the Dark Side of multitasking, but we think we're getting things done. That's the thing. 21:28 It's not uncommon to say I'm a millennial I can I can totally multi-task. That's how I get things done. And I'm janx and I multitask 21:39 and I totally get things done until it comes to a book proposal. Because all of these things start 21:49

to add up and they start to take your time specially one of these one of the earliest symptoms for me was making mistakes a lot of mistakes even in 21:58 the research reports that I was riding. I was getting a lot and it's back in things. I just wouldn't do or how many times have you sent a text that 22:08 had when you reread it. What was I even trying to say? You know what you were trying to 22:15 say. And then when you reread that there was a disconnect between your brain and your thumbs. Or I'll my goodness a good friend of mine Darla. We were 22:25

at we were laughing today. How many of you talk to Siri to dictate your text messages and then when you leave somebody a voicemail, hey, it's Brian. 22:35 I was wondering if you could call me back? Not making this stuff up. 22:44 All of this comes at an opportunity cost a cost of what we're not doing and it cost of what we're doing and it cost of what we're doing to ourselves. 22:54 There are hard numbers you can put to this. So if I'm spending 40 hours a month on my bosses clock 23:03

Keeping up with my feeds in my distractions. What what else? Could I have done in 40 hours in a month? There's a lot of things probably in a year's 23:12 time. I could have learned six languages and learned the art of French cooking. I'm sure. Think about it. 23:22 How many times in one day try to counter take out a piece of paper? How many times in one day do you reach for your device or check 23:33 messages in all of the apps for check your feeds for updates? Or share an experience or a moment or picture of yourself 23:42

or switch between any of the above while you're trying to work? I started doing this and it was just like I guess 23:51 everything's not fine. I'd had no idea just how much I was giving myself to distractions. 24:01 They're welcoming. They give us a sense. Actually a false sense. 24:12 saving us from contending with something that might be challenging or difficult and when I say that I want you to think about sitting on a bench 24:22 without looking at your phone just the act of sitting. In your own moment in your own space is challenging and difficult for some of us. 24:31

Fact one of the houses here in one of the activation houses has a room with a device that's meant to 24:42 emulate the chaos that you feel. in solitude because it's a thing. 24:52 We have to take care of ourselves because no one else is going to do it. I think one of the things that I'm inspired by now mostly. Is that 25:06 we grew up? In a time where we ascribed and were taught. The 25:15 routines and the standards of Life by our parents who didn't have to deal with any of this. 25:25

And that was passed down to their parents our grandparents and our great-grandparents. All of the standards for happiness and success. 25:35 And normal or Define in a time where none of this was out and we weren't being compromised by any of this. So we're having 25:46 to figure it out on our own. and for those who have children teachers don't have 25:56 the access. or the paychecks to help our children because they don't 26:06 know either. Is all of this stuff is just now starting to come out again. It took me two failed figure it out. Who knows how long I could have kept 26:16

going. We have to take care of ourselves because like that video. We are Guiding Light to someone else as well. 26:25 Someone else who's struggling quietly. in their own way I studied the effects 26:35 as part of a research project. I studied the effects of Snapchat and Instagram another app on a woman's definition of beauty. 26:44 and their state of self-esteem I interviewed women from the age of 61 down to six and I will tell you this is Dad as a qualitative 26:55 interviews. Is heartbreaking. But throughout the interviews it's stopped becoming research and it started to become therapy because 27:05

at some point a light would go on where they would say you asking me. These questions is starting to make me think about what I'm 27:15 doing. But across-the-board self-esteem was lower confidence with lower many, especially in the younger side had already had plastic 27:24 surgery. because that Guiding Light wasn't there to help them understand what they might have been quietly struggling with we're not even realizing 27:34 The truth is that we're probably not as productive happy or creative as we could be. I thought I was so productive happy and creative. But they are 27:46

they are all interlinked all even old-school research shows that they're tied together. So your life at work home 27:56 school your side hustle your relationships. Are all a result of how you invest in them. 28:05 And what part of you you invest in them? And it's getting really hard I've noticed. To maintain even some of the deepest relationships in my life 28:15 because of trying to keep up with everything because it felt like that's what you're supposed to do, but I will tell you this in hindsight now after 28:24

going through this whole creative and spiritual process. I was the worst husband. When I thought I was the best. 28:33 I wasn't the most present mine for father when I thought it was even if even though I would read my kids bedtime stories every night. It wasn't wasn't 28:44 enough. Because I wasn't mindful. I wasn't truly present. I definitely wasn't self-aware. 28:53 A lot of that comes back to the standards that our parents and grandparents and great-grandparents taught us as to what happened as looks like it's 29:06

not a mistake that we gave ourselves to All in This intoxicating technology. Part of it is by Design. 29:14 But also part of it is just amazing who doesn't love people telling you that you're amazing all the time. Who doesn't 29:24 love people telling you that you look amazing today or what you shared is amazing. What is happiness? 29:34 And what is success? I'll tell you that the pursuit of happiness. I got confused for pleasure. 2 pleasurable moments 29:46 stuff that's the happiness trap happiness with a little H and happiness with a capital h i will be 29:57

happy when I have this. Then I will be happy when I have this. Happiness is not 30:07 a destination in any way shape or form know nor does it come from any likes or validation that you get online? It's not vanity. 30:17 It's not accumulating stuff. It is. When you breathe in and out 30:28 when you look at your significant other. Can you breathe them in and you celebrate that they're in your life? When you 30:37 walk outside. Can you appreciate the fact that it's raining because we could use some fresh water on this planet. It's taking 30:47

moments and being present and mindful in all of them and having gratitude for it all. And it's also adding a valuable 30:57 contribution in life. So that unlocks all kinds of new opportunities and every moment every 31:07 moment of your day to practice the types of things that start to build. New skills and start to break bad habits and bad routines. 31:16 It's a mindset. It's the belief that happiness is in our power because it's not that a journey. 31:27 It's rooted in how we truly see and feel about ourselves and I'll tell you that when I began this entire Journey. One of the things that I 31:38

had to revisit some very simple basic but important pillars in my life like values. Why did I allow myself to 31:48 be seduced by all of these things? And why do I continue to allow myself to do that? Because when were 31:58 seduced by all of this technology and when we see it all around us, it is normal. We might laugh at it, but we're all guilty of it. 32:07 And as we start to embrace these new technologies in his new apps, they introduce new behaviors in new ways of thinking and new ways of feeling and as 32:18

you're introduced to that your center of reference and how you make decisions about what's in your best interest in the best interest of those around 32:27 you continue to move and this is where that life manual that our parents and our grandparents taught us lose their effects. We're moving into new 32:33 domains when we're making decisions about the rest of our life without actually knowing where we are and why So going through exercises right now 32:42 being mindful of what we're talking about today and questioning what your values are going to the exercise of writing those down and then scratching 32:52

them out and doing it again because I guarantee you that 95% of us will write the same values down and we're lying to ourselves because we're going 32:59 through the acts of telling us what's important because we actually haven't gotten to the point where we realize I'm get lost touch with those things 33:09 that are important to us. Living a happy life is living a fulfilling life and the living a fulfilling life 33:16 is being okay with where you are and where you're going or where you're at least trying to go having values that help you get that way or reinforced 33:25

by the purpose of why you're doing those things and then brought to life by the vision you have where you want to go and I just waiting for the 33:35 universe to give it to you but working toward that vision and then maybe the universe will say you are doing good. Because you're working for 33:43 is it? Creativity is at the core of all of this stuff because again, it's linked not just a happiness, but the individuality and originality 33:53 because you're taking a moment to think. About what you're doing right now. Not everything 34:03

else. The more you practice creativity the more creativity you have you don't use it up. 34:13 Back life is less without creativity and we're fooled when we have these filters that make any moment look all the more amazing. I mean who doesn't 34:23 look cute with bunny ears or dog years is so amazing, but that's not creativity. Does Augmentin 34:33 reality? Creativity is a natural part of human thinking and behavior and at some point in our life we decided to block it. 34:42

That video at the beginning was so transformative for me. Because I didn't realize I was blocking my 34:54 creativity Sir. Ken Robinson describes creativity as original ideas that have value. We all 35:04 have the capacity to not just have ideas but to bring them to life. We all have that it's not just 35:13 for some of us. creativity pushes us to take risks What you don't see behind it is as PowerPoint 35:23 Club because this is the first time I've ever presented his that is working on it until like 3 in the morning for those who want to see what's behind 35:33

this. I'll send it to you but these are all of the advantages of creativity. But 35:42 let's just put it this way. It gives you confidence. It actually makes you smile more. it actually Yeah, I don't know how many of you believe in the 35:52 law traction, but I had to do a lot of research on it to see where in line is. There's something there but also wear thin line. There's other thing 36:02 the more creative you are the more you're working towards your purpose and vision the more opportunities that come to you. if you feel 36:08

That you are on the right path you are on the right path that energy people feel it just like when you're at a shity mood people feel it. Thank you. 36:18 But the part that the thing that's the challenge. Is that what our parents taught us what our schools taught us? What are jobs teaches 36:36 is that you have to follow the rules and do the best thing you can within those rules. In fact managed against them. Our success is determined by 36:45 them, but it's not Those rules are old and those rules were Define in a different time. 36:54

My parents still cannot tell their friends what I do for a living. They still believe 37:04 in a nine-to-five. How many of you work 9 to 5? I admire you high five 37:13 to you cuz I would love some kind of balance in life instead. What I have is a day full of meetings. And then evenings full of email. 37:23 I a joke. I said try to be creative once but I got stuck in meetings all day. But without creativity we actually are 37:33 confined to comfort zones and those Comfort zones yield the output that we create but without 37:43

creativity there would never be innovation. They would never be hope there would never be opportunities any Pink Floyd 37:53 fans in the audience. Is a lion and Shine On You Crazy 38:02 Diamond remember when you were young? You Shone like the sun? Shine On You Crazy Diamond 38:12 the quote that says youth is wasted on the young because they're too young to appreciate the magic of Youth. But it can also be said that 38:23 youth is taken from them. and it is we tell children. 38:33 At some point in their life and it's different for all kids and it was different for all of us that at some point. It's a switch the stuff that we 38:43

used to put on the refrigerator is now not what you're supposed to focus on. That we shift 38:52 from that art and music and poetry and shipped to logic and analytics and other linear ways of thinking and problem-solving 39:02 and it's not a bad thing. You need the balance, but our schools are losing funding all around the country for the Arts. But yet right now in the 39:12 moment of artificial intelligence and machine learning, you know, what the world needs more of right now liberal arts social studies people who are 39:21

thinking creatively to solve and create opportunities for these systems that they do not. Automate the cognitive biases 39:31 that are actually holding our world back today. There was a difference. In that moment. 39:41 When someone shared expression and it was met with that is not how we operate in life. That is not how we draw 39:51 our alphabet yet. The sinking that's behind that can be cultivated and nurtured. To be 40:01 part of your life forever who doesn't want someone that takes a project and a creatively enhances it and adds value to it. This is my 40:11

daughter's picture of a peacock. I am celebrating it. I want her to never lose this This is me 40:21 at 10 years old playing with my first concert on some songs that I had wrote. And that was the last one. I bought 40:31 a guitar the other day. We don't grow out of creativity. 40:41 Educated out of it. And it's reinforced the lack of creativity the way we think in every way that we 40:51 work. So when we get devices and apps and networks that give us his power to express ourselves and to consume what everybody else is expressing 41:01

is amazing. But it's still not nurturing our imagination and creativity and ways that could actually be more productive add value and happiness 41:11 to our life. The reality is that creativity is literally a fountain of youth there are some studies that are being done right now and Senior Care 41:20 Facilities where they're learning to dance their learning new languages their learning to paint and it is actually helping a 41:30 lot of the health issues in those Senior Care Facilities. I mean if anybody's ever visited a senior home 41:40

Defective to sign in on a clipboard is already part of the problem, but everything else about it just says Hey, welcome to where you're going to die. 41:51 We're not dying. When were dead in the meantime, I believe that we can still start learning and unlearning 42:02 and growing and adding value. David Kelly who's the founder of idea which is an innovation lab in Silicon Valley 42:11 talks about what in his work keep seeing that we tend to just assume some people are creative and some people are not some people are Innovative. Some 42:21

people are not the result of how we went to school and what we've learned in our standards again for success. We're 42:30 all creative. little secretive big secretive even just the axe. 42:40 If your right handed putting the pencil in your left hand are pain in your left hand and trying to write your name. And doing that over and over 42:50 again, that's creativity and it unlocks parts of your brain and your body to just starting to build a discipline 42:59 of doing things differently. creativity somehow 43:08

got stigmatized yet. It isn't very essence. of happiness the very essence 43:19 of what makes us who we are and who we are to other people and I believe this is a moment. Be that kid 43:29 again. in school Because your whole life is ahead of you. And it is also 43:39 because of that moment that you had that gift. You're going to give yourself to think and breathe. Well, we could. RI 43:49 assessor values And redefine our purpose. in our vision and I'm lost our ability to 43:58 focus. We just need to reclaim it. We need to take control of everything. That's happened 44:08

in our world right now and how we operate within and rather than being controlled because every time you shift your attention away from something when 44:18 you multitask when you reach for your phone. You're essentially rewiring your brain, you're engaging a switch and it 44:26 amuses up nutrients in your brain to do all of these things. So, for example, you're probably going to be more creative in the morning. 44:36 Then you are in the afternoon. We think we're doing for the five things at once, but we're actually not it's not the way our brains work. 44:45

When you go to sleep in this is why sleep is so important for many many reasons. It replenishes those nutrients. 44:57 So you start fresh again. And this is why organizing your day with creative tasks at the beginning rather than checking your 45:07 social media feeds and check in your inbox in the morning is so important allowing yourself space to be creative a lot of entrepreneurs. I know in the 45:17 startup world will block time whether it's in the middle of the night or in the morning. 4 deep work 45:27

and no one can have it. Not for mediums, not for anything else because that's the time to get it done. and for 45:36 some of us sedate Like Yours Truly here It's the subconscious attempt to 45:46 avoid what we think is going to be unpleasant. And as I was writing the book I came across his magical Muhammad 45:55 Ali quote. He's got a lot of them. But he said something like I hated every minute that I trained. 46:05 what I envisioned what living life like a champion would be and that's all I thought about going through that training. 46:15

I know I love Muhammad Ali to solving the problem. Is about re-thinking. the work 46:26 we have to frame it as the outcome and what life is like after we do the work so that we can add positive and creative energy to what we're going to 46:38 do to bring it to life. In the new way. Your brain typically takes 23 minutes and 15 seconds 46:48 to return to a project after you've been distracted. Even though you're actually doing the project you're not fully in the project which is why you've 46:57

probably like me send text that make no sense because it's in here, but it's misfiring along the way. We have to give ourselves the 47:07 time. and the energy To be creative. In fact I've switch to single tasking as a matter of 47:17 ritual. Because depending on who you study. And it's all helpful. So it's a matter of personal taste. 47:27 If you allow yourself to work in at least births of 25 minutes or up to 2 hours in a moment without distractions. 47:36 You are already creating not only something that's going to be better. But you're building the skills and the expertise and the mindset 47:49

as you go. so for example a great place to start is What's called the Pomodoro Technique, which is 47:59 the Tomato Kitchen timer or the vinyl for those who love having turntables about the same thing because you 48:08 can work in 25 minute bursts. I'll tell you the vinyl when I love mostly because it's it's not just time but it's also sensory 48:18 the processive Picking up a needle or getting vinyl out of its sleeve and smelling it and 48:28 placing it there on the turntable and listening to the crackling as you lay the needle down on it is very therapeutic. But working in 25 minute first 48:38

the first test that I did when I tried to Pomodoro Technique I think I lasted 2 minutes. 48:47 I I caught myself reaching the for the Boos off but I still reach for the phone because it was in my muscle memory course. That's what I do after 2 48:57 minutes out of my control. And it took awhile to be able to burst in 25 minutes, but there are other 49:05 techniques and you can build up to this the 52 + 7 which is big people who use time tracking software. They've been able to map 49:15

what the 1% of the most productive people do when they work in 52-minute first and then a 7 minute break Pomodoro's 25-minute verse 5 minute break. 49:25 Then there's 90. Is a 90-minute verse you work your way up to that all of these things. I'll be honest with you. I am not at the 90-minute first. 49:35 Still working through this but it's a process. Do you have to structure your day and your life everything that you do to allow for deep 49:45 work or just a creative project in your life? And shallow stuff and we have to accept 49:54

and appreciate that most of the stuff you do when you're on Facebook and Instagram and Snapchat or tick tock 50:03 tick tock. That's more shallow engagements more superficial engagement for 50:09 life and like anything. Moderation is important. And if you send an email to Brian O'Brien 50:19 Solace., I'll give you this dick. But this is a bunch of things that you could start when you leave this. I wanted at least leave some time for Q&A. 50:29 Just do me a favor. Colorado side of the fucking lines Pick up a crayon even broken crayons still color. 50:39

Do something creative just wake up. Give yourself a journey. Give yourself time give yourself an inspiration give yourself motivation. how to 50:50 change your life for a positive direction where creativity becomes part of Who You Are give yourself the 51:00 permission to let go of this being online present this online presence. All the time is actually killing us. Even though what 51:09 we mistake it for validation and self confidence and self expression. All of these things can be still used. But once you're mindful 51:19

about what who you are who you're trying to become everything else becomes intentional about reinforcing that 51:29 you were not put on this planet to validate Your Existence through the Falls validations of strangers. 51:40 You are more important. able and beautiful beyond any number of likes or followers 51:52 We just need to see that side of you. Because true happiness and true creativity happens when you live your life. 52:02 Like no one is watching. The gift of awareness of something that I hope you give yourself 52:13

leaving hair, but then I asked. That you give that gift to someone else around you because they're struggling with a lot of this 52:22 and there's no one telling them in, Austin, Texas. what to do differently Send me this sort of it 52:31 in celebration of this moment to believe in your selfie, and then I said no believe in yourself. I made a t-shirt about it so that I can remind 52:41 myself. how to print it yesterday 52:51 believe in yourself When you know who you are because where is contagious? We need that. 53:01

I've got a book signing at 12:30. I've made 500 of these stickers. If you want one. You don't even have to buy book. Just come and get a sticker 53:11 because I want to spread this word everybody. Thank you very much believe in yourself. Thank you. Thank you. Thank you. 53:18 Thank you. 53:29

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