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Follow The Feeling: Creating Brand Value with Kai Wright | SXSW 2019

Kai Wright
Global Consulting Partner at Ogilvy
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SXSW 2019
March 11 2019, Austin, United States
SXSW 2019
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Follow The Feeling: Creating Brand Value with Kai Wright | SXSW 2019
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About speaker

Kai helps busy executives, founders, and celebrities grow their brand by applying communication & marketing secrets. An author, strategy advisor, global consulting partner at Ogilvy, and lecturer at Columbia University, he is on a mission to help people build better brands. As an executive, he has been recognized as a leader by Forbes, Adweek, INC, C-Suite Quarterly, Cablefax, and the Advertising Research Foundation. He is the author of Follow the Feeling: Brand Building in a Noisy World (Wiley, August 2019), which reveals branding secrets based on research from 1,500 fast-growing brands from Alibaba to Zara. Before joining Ogilvy, Kai served on the leadership team at venture capital and talent management firm Atom Factory. The company managed an investment portfolio of 80+ startups including Uber, Lyft, Warby Parker, and Dropbox, in addition to managing a roster of music talent including Meghan Trainor, Charlie Puth, Miguel, and John Legend. The company focused on high performance, whether working with startup founders or music talent. During that time, he started and ran an accelerator recognized by JPM Chase as best-in-class. Prior to Atom Factory, he worked in senior strategy roles for media startup REVOLT, founded by Sean Diddy Combs, and agencies including Porter Novelli, Organic, and Ogilvy. He began his marketing career in Ogilvy’s Associates program.

About talk

Within every organization - from the 100-year old brands fighting for survival to digital startups aiming for mainstream adoption - we track and triangulate a series of brand metrics that grows longer and longer with each new platform and buzz-word. Which metric is most important, are you even measuring the right one, and how do you use it to inform applying creativity strategically?

Combining principles in communication, behavioral economics, and psychology, this session reveals research on how to build brand value by resonating with customers in a digital era. Learn how to follow the feeling to five key brand moments, and how to engineer that feeling into a cohesive brand experience across the organization.

About SXSW:

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2019 takes place every March in Austin, Texas.

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