Within every organization - from the 100-year old brands fighting for survival to digital startups aiming for mainstream adoption - we track and triangulate a series of brand metrics that grows longer and longer with each new platform and buzz-word. Which metric is most important, are you even measuring the right one, and how do you use it to inform applying creativity strategically?
Combining principles in communication, behavioral economics, and psychology, this session reveals research on how to build brand value by resonating with customers in a digital era. Learn how to follow the feeling to five key brand moments, and how to engineer that feeling into a cohesive brand experience across the organization.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2019 takes place every March in Austin, Texas.
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