Jake VanKersen
Video Producer at Morningstar
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2019 Digital Innovator Summit
June 13 2019, Chicago, USA
2019 Digital Innovator Summit
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Harnessing the Power of YouTube - Jake VanKersen, Morningstar
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About speaker

For the past 9 years I have been editing, shooting, producing, directing, and writing to pay my bills and help my employers reach their goals. I am proficient with lighting, operating cameras, and editing with either Premiere Pro or Final Cut X. I have working familiarity with After Effects, Photoshop, and the rest of the Adobe Creative Suite. I am also experienced in effectively using videos on the various social media channels including YouTube, Facebook, and Twitter.

About the talk

From creating compelling content to growing your audience, Jake VanKersen, Video Producer at Morningstar will share tips he’s learned while waking-up, activating and growing Morningstar’s Youtube audience and views.

This session will cover

* Creating brand awareness

* The benefits of publishing on a consistent schedule

* Growing your audience

* Creating titles that get people to click

* The value of experimenting

* Know your numbers

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