Rick Wion
Senior Director of Consumer Engagement at the Kellogg Company
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2019 Digital Innovator Summit
June 13 2019, Chicago, USA
2019 Digital Innovator Summit
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Panel: HATERS - When Consumers Attack
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  • Description
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About speakers

  • Rick Wion
    Senior Director of Consumer Engagement at the Kellogg Company
  • Meredith Nichols
    Reputation management specialist at Sears
  • Dakota Shultz
    Manager, Social Strategy at DigitasLBi North America
  • Dakota Shultz
    Partner, Co-Founder at AGENCY 360
  • Daliah Saper
    Trademark, Copyright, Media, and Business Attorney/ Founder at Saper Law
  • Hope Bertram
    Digital Marketing Director at Digital Megaphone
I am a digital dad who started plunking through the interwebs back when we wrote HTML by long-hand in Notepad and have since moved myself some really cool organizations from the "what is the Information Superhighway" days through to Web 1.0, then Web 2.0 and now into the post-hype #social media era. #Creative #Storytelling #DigitalProduction Recently named to the AdWeek 50 for top innovators in digital marketing and recognized as a leader in Real Time Marketing. My background combines education and professional experience in journalism, UX design/development, IT systems, and public relations. Disciplines which I use for complex problem solving everyday. I have grown revenue and my functional area in every job that I've held through directing multi-level, cross-functional teams to solve complex problems across numerous industries. I have also developed profitable eLearning programs with supporting marketing campaigns; robust online communities; concept-to- launch of premium content and collaboration services, and guided the creation of industry-wide XML standards. Additional specialties include: Social Media Strategy, Online Marketing, Project Management, Business Development, Strategy Development, Technology Alignment, Product Development, Change Management, Communication Strategy, Budget Management, Creative Writing, Graphic Design
I started my Twitter account as an assignment for a college communications class more than ten years ago, and my passion for social media snowballed from there. Since then, I've used Facebook Ads in their (very) early years to bring attendees to local music festival shows, launched the Instagram channel for one of the largest US grocery retailers, hosted Influencers at test kitchens and wine tastings, and organically grew a reality TV Twitter account over 4,400%. I'm a proven social media strategist with a passion for relationship-building, online and off. From Instagram to the influencer space, I thrive on the challenge of generating creative ideas that are also executable, business-transforming campaigns. I've worked with brands from industries including food and beverage, real estate, retail/apparel, entertainment, and non-profit arts.
DALIAH SAPER has handled many high profile cases (including one she argued before the Illinois Supreme Court) and is regularly interviewed on national tv, radio, and in several publications including: Fox News, CNBC, ABC News, The Chicago Tribune, WGN Radio, NPR, and a slew of smaller websites. She has received the honor of being named a“Rising Star” for 11 consecutive years by Super Lawyers magazine, is recognized as a leading Media and Entertainment lawyer by Chambers and Partners, featured on the covers of TheXemplar magazine and Chicago Lawyer Magazine , profiled by the Chicago Law Bulletin, and has been nominated for the prestigious ATHENA Young Professional Leadership Award. Most significantly, Daliah was named to Crain’s Chicago‘s 2017 list “60 Most Influential Women Lawyers,” which highlighted her “cutting-edge” internet and social media practice, and Law Bulletin Publishing Company’s 2012 list “40 Attorneys Under 40,” an incredibly competitive roster of accomplished attorneys compiled from thousands of highly qualified nominations. Daliah is an Adjunct Professor at Loyola University Chicago School of Law, teaching a Sports and Entertainment Law course. She has also served as an Adjunct Professor at the University of Illinois College of Law, teaching an Internet Law course. She is on the faculty of PLI, Practicing Law Institute, and has been selected by Harvard Law School’s Berkman Center for Internet & Society to be a member of Harvard’s new Online Media Legal Netw
Emmy Nominated Hope Bertram jumped into the digital marketing scene early on. After obtaining a Masters in Integrated Marketing from Northwestern University, she went on to interactive marketing positions with top companies such as GE, Discover Card and Sears. A true digital pioneer, Bertram developed the marketing for one of the first online loyalty programs at Coolsavings.com and went on to create an Emmy nominated social media strategy for fashion reality show, So You Wanna be a Designer, leveraging second screen tactics before the industry had a name for it.

About the talk

Social media attacks are a social media manager’s worst nightmare. Join us for a lively discussion, Moderated by Hope Bertram, Digital Megaphone CMO, about social media haters with:

* Rick Wion, Senior Director of Consumer Engagement at the Kellogg Company and Digital Megaphone Board Member will share his experience in this area throughout his career

* Meredith Nichols, Reputation Management Specialist at Sears about managing the social for a brand continually attacked by angry customers

* Dakota Shultz, Co-Founder of Agency 360 who managed the crisis PR and Social Media strategy when one of their clients was attached by an overzealous cat lover

* Carolyn Rooke, Manager, Social Strategy at Digitas. Carolyn managed the social channels and social strategy for brands including ALDI, GSK, Suave, Kellogg’s and The National Pork Board. She now leads social strategy for Kimberly-Clark at Digitas

* Daliah Saper from Saper Law about the legal options when dealing when haters.

Find out about our upcoming events at www.digitalmegaphone.com

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