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Content the Search Engines Will Love - Andy Crestodina, Orbit Media

Andy Crestodina
Chief Marketing Officer and Co-Founder at Orbit Media Studios, Inc.
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2019 Digital Innovator Summit
June 13 2019, Chicago, USA
2019 Digital Innovator Summit
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Content the Search Engines Will Love - Andy Crestodina, Orbit Media
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About speaker

  • Andy Crestodina
    Chief Marketing Officer and Co-Founder at Orbit Media Studios, Inc.
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago. Over the past 18 years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, a writer for the biggest blogs and the host of a tiny podcast. Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics. Top 10 Online Marketing Experts, Forbes • Top 50 Marketing Influencer, Entrepreneur • Top 10 Social Media Influencers, Social Media Explorer • Top 50 Content Marketers, Outbrain • Top 100 Digital Marketers, Brand24 • Top 25 B2B Influencers, IZEA • Top 10 Online Marketers, FOX • Top 25 Marketing Influencers, LiveAgent • Mentor at 1871, the #1 incubator in the US • Guest Lecturer, Northwestern University, Loyola University and others • Digital Marketing Instructor, Harbour.Space University He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Member of the Economic Club of Chicago (ECC) and the Illinois Technology Association (ITA). Together with the team at Orbit, Andy organizes Content Jam, Chicago's largest content marketing conference.

About the talk

As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”

But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.

Find out more about our upcoming events at: https://digitalmegaphone.com/

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