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Adobe MAX 2019 Opening Keynote - Accelerating Your Creativity

Shantanu Narayen
Chairman, President and Chief Executive Officer at Adobe
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Adobe Max 2019
November 4, 2019, Los Angeles, CA, USA
Adobe Max 2019
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Adobe MAX 2019 Opening Keynote - Accelerating Your Creativity
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About speakers

Shantanu Narayen
Chairman, President and Chief Executive Officer at Adobe
Scott Belsky
Executive, Author, Investor, & Product Obsessive at Adobe

Preserving the status quo is not a winning strategy. As Adobe CEO, this core belief drove Shantanu and his leadership team’s successful transformation of Adobe, moving its creative software franchise from the desktop to the cloud, while creating and leading the explosive digital marketing category. He is passionate about building and empowering teams to drive product innovation and scale Adobe’s business globally, while advancing the company as a respected global brand and corporate citizen. Originally from Hyderabad, India, Shantanu has an undergraduate degree in electronics engineering, a master’s degree in computer science, and an MBA from UC Berkeley. He is a board member of Pfizer, and Vice Chairman of the US-India Strategic Partnership Forum. Shantanu was named one of the World’s Best CEOs by Barron’s in 2019, the fourth consecutive year he's received the honor, and was ranked as a Top CEO by Glassdoor in 2019. If Shantanu were not at Adobe, he would be a professional golfer.

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Scott Belsky is an entrepreneur, author, investor, and currently serves as Adobe’s Chief Product Officer and Executive Vice President, Creative Cloud. In 2006, Scott founded Behance, the leading online platform for the creative industry to showcase and discover creative world, and served as CEO until Adobe acquired Behance in 2012. After the acquisition, Scott helped reboot Adobe's mobile product and marketplace strategies and leading Behance.Scott actively advises and invests in businesses that cross the intersection of technology and design, and help empower people. He works closely with a number of venture capital firms including Benchmark and Homebrew, and is an early advisor and investor in Pinterest, Uber, sweetgreen, Carta, Cheddar, Flexport, Airtable, and Periscope as well as several others in the early stages.Through his work as a founder and investor, Scott has become an advocate for technology and community initiatives that empower creative people and help businesses leverage the creative potential of their people. He is the author of two national bestselling books - Making Ideas Happen and The Messy Middle, and founded 99U, a publication and annual conference devoted to productivity in the creative world.

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About the talk

Topic: Design

Accelerating Your Creativity

Creativity is what sets humans apart, and it’s never been more important. But our innate creativity is held back by one thing: time. The Adobe Creative Cloud team takes center stage to show how we’re accelerating creativity with new products and feature improvements. This includes new and improved tools that help you create anywhere and collaborate efficiently, and products and services that help you master new mediums and techniques. Stylizing video clip courtesy of MAUR film. Artwork by Jakub Javora.


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Cass County Library Please welcome to the stage shantanu narayen. Call Mama. Good morning. Welcome to Max 2019 15000 a few here in LA and thousands more watching online. We're part of the biggest Mac ever. Thank you. Thank you for joining us and thank you for making Max a movement. Max is the opportunity for us to connect as a community to celebrate Innovation to be inspired by each other's ideas and to take creativity to the next level. It's about creating the future and it's also about celebrating where we've been. We

recently celebrated the 20th anniversary of InDesign. Yeah. While I love while I love all our products in design is particularly special to me because it's the first major product that I worked on when I joined Adobe over 20 years ago. Our vision was to build a new product with a flexible architecture to make a design platform for an entire generation and we succeeded in providing unprecedented control layout for typography including a revolutionary vertical text layout engine code name hotaka made specifically for Japan. InDesign give Publishers and

designers the freedom to create in ways that seemed impossible and even today it is a digital publishing Powerhouse. Looking around the corner and delivering dbest products to fill unmet needs. It was what we've always aim to do when we launch Creative Cloud a vision was to completely re-imagined the creative process providing new capabilities continuously and enabling you to create wherever inspiration strikes Flagship applications launch new products, like Adobe XD and integrated

services such as Adobe stock photoshop brushes as well as Adobe fonts. We've taken a radical new approach to delivering products across multiple devices and Lightroom a product designed by a photographer for photographers is now a multi surface system. We bring imagine the role of mobile devices in Creative a t and delivered products like Adobe scan, which is truly intelligent PDF creation for the mobile era always blown away. When I see Fresco in action making drawing and painting come to life on a tablet.

Finally the ability to draw with a stylus rather than a mouse. But we on resting on our Laurels today is all about sharing with you the next generation of innovation that's coming from Adobe. Our mission is simple and Powerful. We want to change the world for digital experiences. NHS best Focus that has guided everything that we do for over three decades. Which Creative Cloud were unleashing creativity giving anyone anywhere the tools to express themselves? Which Adobe document Cloud

we're accelerating document productivity enabling people and organizations to collaborate and transact business with PDFs. And with Adobe experience Cloud, we are powering digital businesses of all sizes helping them design and deliver engaging customer experiences. All of adobe's 22,000 employees have a singular focus on empowering everyone to create experiences that Inspire transform Industries and moves the ball forward. I truly believe the word in the Golden Age of creativity

storytelling has never been more Rich. Thanks for the innate desire to communicate and the power that we have today with digital technology is the foundation of Arts of cultures critical to education in entertainment. And if our societal change as well as drives economic progress and breakthroughs because it doesn't matter if you're a designer and engineer a student or a business owner creativity today is a fundamental skill. At the core creativity is actually all about making emotional connections.

Digital literacy help students see things in a whole new light. And Educators in the US realized that students was struggling to connect to Shakespeare. So the Royal Shakespeare company and five artists including Octavia, one of our Adobe Creative residents for the 21st century by transposing iconic scenes from Romeo and Juliet and Macbeth into the modern-day using photos animation and drawings ensuring that the profound work of literature remain relevant and cherish by the Next Generation. Phone

connects us through powerful stories that transcend time place and culture. The sky is pink directed by sonali. Bose is one Side Story. Based on a true story this beautiful and Bittersweet epic tells the tale of a devoted couple seen Through The Eyes of their teenage daughter with pulmonary fibrosis. The sky is pink unites Us in Universal truths about life love and loss creativity. Today is entertainment. The power of Imaging drives us to discover New Frontiers.

We have scientists an astronaut for NASA using Photoshop and Lightroom to translate grayscale data into images that allow our human eye to see the wonders of the universe and Christina cook who was part of NASA's first ever all-female spacewalk is helping us experience pace and inspiring a new generation of creators and astronauts within our atmosphere and Beyond Photoshop truly is everywhere even in outer space. And creativity today is exploration. The impact of design though extends far beyond Aesthetics it can change lives. Limitless Solutions is a nonprofit that brings together

students from the design and Engineering departments at the University of Central, Florida to create custom bionic arms. He's on generic Prosthetics. The works of art customized to each child's personality through designs like Iron Man and floral blooms to make the kids feel like superheroes. Limitless United Art and Science to address a real-world need adding a bit of joy and Beauty to the process. Creativity is definitely empowering. The common theme in all these stories for us is amazing things happen at the intersection of imagination and Technology. And if I think about

adobe's role in shaping the coming Decades of creativity there a few themes that died a vision. We need to empower all voices. From creative professionals to students astronauts to office workers. We need to make accessible the power of rich media. So anyone can tell their story. At Max you'll be seeing updates to all our Flagship applications new products that seamlessly blend across devices as well as a glimpse of what a product teams are working on in the labs so that we can continue to reimagine the creative experience for

everyone. We're pushing the boundaries of technology to give you new ways to express your vision. Voice AR VR 3D animation video Photoshop illustration screen design eating to make the world your canvas. We're accelerating productivity for both individuals as well. As teams. Don't work in isolation and the creative process involves multiple people across an organization developers designers marketers and even all of you as end-users. We want you to be more productive

and with Assets Now automatically stored in the cloud. You can create and collaborate wherever inspiration strikes. And we're putting Adobe magic the work through sensei. What harnessing the power of hundreds of millions of assets that you are creating through our applications and learning from the millions of users who use our product everyday to power on machine learning in artificial intelligence helping you work faster in streamline your process more than ever before. He is fundamentally transform in Computing in powerful ways.

Human creativity not replace. As a company we're also Guided by our core principles of responsibility transparency and accountability to enable the thoughtful deployment of this technology in our products and understand the impact that they have on society. modern technology The real reason for this Gathering Is our commitment to the movement. Give me one of the really beautiful things about Creative Cloud is that it does enabled us to have an ongoing relationship

with all of you and it's your engagement and fashion. That's helped shape our product. Your participation is invaluable to this product Innovation. So, thank you. And it's cool to see how each one of you is also teaching and inspiring other people's we are active engagement on behance, which is now the community of over 18 million members and growing. All of you continue to inspire us through your Ingenuity through your imagination. And so we put together our own small tribute to celebrate this community that we all belong in. Can we roll the video,

please? will be Weather spin traveling in the world of my creation. What will see Wildomar explanation Simply look around and view. Anything you want you want to change the world? There's nothing to it. There is no life. I know to compare with your room. Living there. You'll be free if you truly. The Golden Age of creativity may be aided by technology, but it's only possible by you the creators. You have Vision you dream big. And we're privileged to be part of what you do. Thank you for being here at Max being part of our family

and inspiring us to do our best work. We can create a place that's more beautiful more colorful and together. We can change the world. And now I'd like to welcome our chief product officer Scott belsky. Enjoy Max. So I think you Sean you hate everyone. Let's let's kick OfficeMax with just a bit of perspective. All right. Creativity imagination nizar the uniquely human traits they gave rise to civilization. Our predecessor species may have been stronger than us and their brains were technically bigger, but they lacked the key

ingredient that allowed people to organize and to collaborate to solve problems in new ways and believe in something bigger than themselves. They lacked imagination. The anthropologists believe it was probably some form of rain mutation that allowed us Homo sapiens to imagine things and to conceive of a world beyond the physical and it was that ring mutation that has allowed us to create from the cave paintings of lascaux the Great Sphinx of Giza to Michelangelo's David. Hope size great way of Monet's water lilies.

It's what keeps us creating other style of olives and new forms of media rise up it is this unique trait that brings us all here today full of visions of possibility and beauty of connection of the future that we yearn to bring to life. Our imaginations are Unlimited. But there's still something that holds us back. What limits us. Time time spent searching the web for reference art Spencer Warren adding and tagging and toiling over chores that inhibit our creativity spend on organizing

every element of our work with collaborators and stakeholders. Even the time spent learning how to use a product like Photoshop or Premier Pro time. Is this narrow door that everything we want to create must pass and so one of our top priorities for Creative Cloud and a theme of much of what you're going to see today is to help you conquer time, and we know your time is precious and your aspirations are boundless. So we want Creative Cloud to unleash your full creative potential and we are so

excited to share the very latest with you today. So are you ready? All right, let's get started. So creative Pals mission was saying is free to be for all I'm excited to talk about what we're doing for everyone of all ages and levels of experience. We are living in an age in which machines and artificial intelligence will replace many aspects of jobs and many jobs and to succeed everyone needs to be outfitted to do what only humans can do be creative and. Starts in schools children around the world

must develop creative literacy. Must know how did visual Express themselves and stand out with their ideas. And so we are preparing the Next Generation by deploying Creative Cloud now, it's more than 15 million students worldwide. We are we're also fueling this shift with our spark products, which Empower anyone to make a compelling. There's a spark. He may be back there which Empower anyone to make poo telling socialpost and put together their own videos posters and web pages and Sophie haven't

tried spark yet. Check it out. Some of the greatest friends and social influencers around the world are using spark to be creative and share ideas and real-time everyday on so many platforms. And then the sweater shop Express which over the last year has been used more than 1.8 billion times to do amazing things with mobile images. So we are fully committed to Bringing creativity to all through these products and more to come. Before we jump into our pro products and today's themes. I want to Express gratitude to the thousands of customers

putting many of you who have helped and shared feedback participated in theaters and user task and even let us watch the work. We have spent the last year understanding what frustrates you and obstructs your creativity what will make you more productive as you work with others and what you'd like to do with new mediums and techniques understanding how you create and what you need help us to find three principles for our work this year. First we are making Creative Cloud faster more powerful and more reliable second Creative Cloud now enables you to

create anywhere anytime with anyone and third we're helping you exploring New Frontiers. So let's start with his first principle of about 4 minutes which prompts the question what should you expect from modern tools and services he used to create they should start up fast make your work easier and be super reliable as operating systems and Hardware evolve your expectation for power and performance go up as they should and we can do a better job of meeting and exceeding these expectations and we are committed to making it

happen under the hood. We are fundamentally improving how we build products. We've made great strides this year and we're excited to have you discover the many many improvements throughout Creative Cloud. I'm happy to report that we have drastically reduce bugs improve performance and attack crash rates across all of our products and you will see a difference and things as simple as how quickly a new document loads in Photoshop have a solid and reliable cloud documents. And how smoothly you can work with thousands of complex assets and XD and yes our scheme still have a lot of work to do

you will continue to see progress on these fronts update BIOS update. Okay. Now let's talk about creating anytime anywhere with anyone creativity has always happened on its own terms wherever and whenever an idea strikes and have always thrived from collaboration with her much of the digital era creative tools have forced us to work alone down to our desks and it's about time that we break through and through the confinement of the desktop the inability to create together and the challenge of showing assets the same coordinated with our teams today. We will

show you what's possible when you remove these limitations welcome to a world where you can just take photoshop on the bus or paint with realistic oils and watercolors with no mess while you're sitting waiting for the play. And then finish up on Photoshop. Stop at home and spoiler alert. We are going to give you the first Glimpse ever at how we will send another one of our most popular at Beyond us. We are also going to share some significant updates today to how you collaborate more efficiently. The new Creative Cloud Library is in the design

system technology and Adobe XD help you conquer time in more ways than ever before they make it easy to share assets and components to ensure consistency and they Empower creative teams to work together seamlessly. Finally, let's talk about exploring New Frontiers. One of the most exciting New Frontiers and creativity is 3D an immersive creation and whether it's for mediums, like virtual and augmented reality or designing 3D objects for games or modern e-commerce experiences Creative Cloud. No offers the very best tools to bring your ideas into

the third dimension this year. We welcome to the substance. We often referred to as the Photoshop of 3D into the Adobe family and we're launching the first version of Adobe Arrow today, which how to create augmented reality projects using tools. You already know like Photoshop and dimension. Approaching Frontier isn't just about adopting you tools and creating for new mediums also about pushing yourself out of your comfort zone and developing new creative skills. What's the best way to take your skills to the next level or to learn something entirely new ultimately. It's actually

looking over an expert shoulder and watching them create and so we're enabling not kind of learning on a massive scale go in Creative Cloud with new features, like step-by-step tutorials for master from NASA photographers in Lightroom. And we're helping you learn on behance nearly a million people you would live stream content on behance this year Watching On average more than an hour in each session and next year. We're going to give you the ability to livestream your work for left it directly from your tools just the same way that the best game design game Gamers do using twitch that

everyone can learn from you and you can learn from others. And it's not just about learning. I mean, isn't it mesmerizing so I watch artist at work. I understand why that happy little tree gets placed. They're well, that's that's part of the future as well. I could not resist a home. It's to Bob Ross. So thanks for indulging me. I'm okay. You're about to see a lot of improvements to our Flagship applications. But Creative Cloud isn't just about the tools just as important or all of the services that tie those tools together. We have made incredible updates the Creative Cloud

libraries and the new Creative Cloud desktop. That will make your work so much easier and I'm going to show you this for myself. So here we are. This is actually the new credit card. That's an application at some of you may have discovered and some of you may have not and this is where this is really the central place for everything creative so you can see all of my desktop apps here, but also the mobile apps webapps everything are now accessible in one place. I also have the new categories. So this is actually a way for you to find the right tool for you at every level of expertise

across every category covered by Creative Cloud. And then these new product pages are essentially micro communities for every single product in Creative Cloud so I can jump into Photoshop and I have just tons of courses resource. An inspiration concept it also links to the forums and topics and everything else. So I don't miss just the way of navigating apps. Now in in Creative Cloud desktop, of course, the resource links to services like stocked ponds behind everything is all here as well. I also kind of like the new search an instant credit card desktop. So this actually allows you to

find your obviously everything right at your fingertips for every search tramming of course apps Health content and everything to leave for you searching but also all the stock content that you might need based on a search query now can just be accessed here and then your work this is really cool Creative Cloud Library is now knows every application across Creative Cloud. I'm in and now everything from all of your libraries that are shared with you or that you made yourself or all searchable and filter Bilal from one place in the Creative Cloud desktop application jumping into this new

section your work. I mean, you can see what we're doing here. So this is the Greenfield Library for Adobe Max 2018, and you can see all the graphics characters. Kyle's brushes and everything that goes into making a conference like this is all graduated into one place. And of course I can share this library with anyone. So a virus or super easy to manage you can drag-and-drop. Now you can really manage Library Central a Eastern ever before you can also know if Public Public public libraries. This is really cool. This is a ways for companies brand manufacturers are offering systems to have a

source of Truth library. Is anyone can follow along the Google material design. You can see I already think that one and I here I have it as well. So it's just a great again Central way to manage everything creative. The last thing I was just show you is that we are also bringing libraries to third-party apps and so here I am in PowerPoint and you can see his Creative Cloud and then finally I can keep all those folks across teams in sync with Viber and Grayson in the third party app. prequel That's the only Creative Cloud desktop app. It's

on desktop. It's also mobile and it's available now and this is just the start its team has ambitious plans for this out to help you work with others manage your assets centrally and more. We take a step back and consider the breadth of apps that are now linked through Creative Cloud. It's clear that no other service makes creativity. So connected.

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