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Adobe MAX 2019: 3D & Immersive Technology

Sébastien Deguy
Founder of Allegorithmic, now VP 3D & Immersive at Adobe
+ 1 speaker
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Adobe Max 2019
November 4, 2019, Los Angeles, CA, USA
Adobe Max 2019
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Adobe MAX 2019: 3D & Immersive Technology
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About speakers

Sébastien Deguy
Founder of Allegorithmic, now VP 3D & Immersive at Adobe
Scott Belsky
Executive, Author, Investor, & Product Obsessive at Adobe

Scott Belsky is an entrepreneur, author, investor, and currently serves as Adobe’s Chief Product Officer and Executive Vice President, Creative Cloud. In 2006, Scott founded Behance, the leading online platform for the creative industry to showcase and discover creative world, and served as CEO until Adobe acquired Behance in 2012. After the acquisition, Scott helped reboot Adobe's mobile product and marketplace strategies and leading Behance.Scott actively advises and invests in businesses that cross the intersection of technology and design, and help empower people. He works closely with a number of venture capital firms including Benchmark and Homebrew, and is an early advisor and investor in Pinterest, Uber, sweetgreen, Carta, Cheddar, Flexport, Airtable, and Periscope as well as several others in the early stages.Through his work as a founder and investor, Scott has become an advocate for technology and community initiatives that empower creative people and help businesses leverage the creative potential of their people. He is the author of two national bestselling books - Making Ideas Happen and The Messy Middle, and founded 99U, a publication and annual conference devoted to productivity in the creative world.

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About the talk

Topic: Design

Learn more about Adobe Aero: https://adobe.ly/2NjJxXb

More and more creative professionals are producing work using 3D tools, even if much of that work appears in 2D. Chief Product Officer Scott Belsky welcomes Substance founder Seb Deguy to the stage to elaborate on the exciting opportunities ahead for 3D and immersive content creation.


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So now we are going to jump into 3D and immersive media. We've seen that more and more creative professionals are producing work using 3utools. These tools are great for creating immersive environments, but they're also value valuable for traditional project me many of you know that rendering a scene in a 3D tool is often times cheaper and easier than assembling all the elements for traditional photoshoot or TV commercial. We're so convinced about the value of 3D today. And in the future that we out of the substance team and Suite of products to the Adobe family this year. We're

going to see a quick video that shows the amazing things. You can create in the substance sweet and then I'll be joined by the leader of 3D and immersive development Adobe and the founder of a substance sweet Sebastian Dicky video. I don't need still alive. Even give a look like poop. Even give a what? mokenstef So I'm continuously Blown Away by what's awesome. Since we need you can just for a few minutes to scratch everyone. What is substance what can people do with it? The

substance to Sweet is all about bringing three objects to life with white with gold fixtures and materials details, like the wrinkles around the characters die or removing texture for shirt the most growing between old cobblestones substance painter lets you create this pictures and pain gestation directly onto a 3D object. One of the thousands of three materials that we have created in Sterling and you can make them your own material in a very intuitive way you

used tires, but just how much you're the reason our roads or I'll make a pattern more or less run them or just whether we floor is Shaya New Orleans press So maybe can just give us a sense of what kinds of teams and and companies are using substance on a daily basis. And then most of the AAA game developers to the uses and tools were used on games like fortnite for the Spider-Man in all of the most popular games you find out today as well and visual effects and movies like Blade Runner 2049. What's wrong with 780. States

industrial designers Samsung. Do you stop since visualize exactly? What a chair on her phone or apart? We look like actually before building it. Lacey Architects pick up the school more and more essentially build a house spiritually and let their clients work through it and get experience. So you're now the leader of the new 3D and immersive organization at Adobe? Maybe you could just share a little bit about what the team is focused on in this exciting new medium who did the Golden Age for 3 in the mercy of media and which sold some of

the toughest technical issues content and we need free tools vampire artist the greatest realistic 3D in immersive experiences, and this is exactly what we're doing with substance with arrow Dimension and more to come. And his wife were super excited to join a doobie inside when you think about it accessible and intuitive frog design is and of his DNA is make reading more accessible to many more artists and that makes me and my super excited. Actually we believe the time is right for Creative to jump into this new world a 3D immersive media. We are really excited to

have you. Thank you.

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