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Adobe MAX 2019: The Future of Creativity

Abhay Parasnis
CTO & EVP at Adobe
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Adobe Max 2019
November 4, 2019, Los Angeles, CA, USA
Adobe Max 2019
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Adobe MAX 2019: The Future of Creativity
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About speakers

Abhay Parasnis
CTO & EVP at Adobe
Veronica Belmont
Product & Evangelism at Adobe
Scott Belsky
Executive, Author, Investor, & Product Obsessive at Adobe

Abhay has always been fascinated with how things work — from gadgets to hardware and software. His early passion for tinkering paved the way for his commitment to tech innovation and formed the basis of his core belief: Continuous reinvention is how businesses disrupt and lead. At Adobe, Abhay is applying that same desire to disrupt and lead to the company’s technology strategy, bringing fresh ideas and insight to initiatives across cloud platform, mobility, data science, and ecosystems. Before joining Adobe in 2015, Abhay led teams at IBM, Oracle, Microsoft, i2, and Kony and contributed to more than 20 patents.If Abhay were not at Adobe, he would spend time hiking mountains and canyons pursuing landscape photography.

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Veronica is a product manager, podcaster, and technology evangelist living in San Francisco. At Adobe, she is a product manager and evangelist on the Adobe Spark team, where she works to help social media creators, marketers, and influencers bring their brands and creative ideas to the masses.As a podcaster, she previously hosted Mozilla's IRL: Online Life is Real Life, where she spoke to people all over the world about how technology and the internet is shaping their existence -- from the relationships we make to the policy that is changing how we even access the web. On the Hugo-nominated Sword & Laser (co-hosted with Tom Merritt), they cover the latest news in science fiction and fantasy, interview authors, and discuss the monthly book picks.Veronica has also worked extensively as a public speaker, startup advisor, and presenter for companies of all sizes, including IBM, Intel, Sony, AOL, Discovery Digital, and more. In the world of gaming, she was the host of Playstation's first digital magazine, Qore, and is the co-founder of the largest World of Warcraft guild in North America.Veronica was named one of the most influential women in technology by FastCompany, and received the Young Alumni award from her alma mater, Emerson College, in 2012.

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Scott Belsky is an entrepreneur, author, investor, and currently serves as Adobe’s Chief Product Officer and Executive Vice President, Creative Cloud. In 2006, Scott founded Behance, the leading online platform for the creative industry to showcase and discover creative world, and served as CEO until Adobe acquired Behance in 2012. After the acquisition, Scott helped reboot Adobe's mobile product and marketplace strategies and leading Behance.Scott actively advises and invests in businesses that cross the intersection of technology and design, and help empower people. He works closely with a number of venture capital firms including Benchmark and Homebrew, and is an early advisor and investor in Pinterest, Uber, sweetgreen, Carta, Cheddar, Flexport, Airtable, and Periscope as well as several others in the early stages.Through his work as a founder and investor, Scott has become an advocate for technology and community initiatives that empower creative people and help businesses leverage the creative potential of their people. He is the author of two national bestselling books - Making Ideas Happen and The Messy Middle, and founded 99U, a publication and annual conference devoted to productivity in the creative world.

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About the talk

Topic: Design

Adobe CTO Abhay Parasnis elaborates on Adobe's role in the future of creativity and highlights noteworthy Creative Cloud tools and features powered by Adobe Sensei - including the new Photoshop Camera, demonstrated by evangelist Veronica Belmont.


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Throughout the morning. You've seen a lot of adobe Sensei magic and here to talk more about Sensei and the future of creativity and the share a sneak peek at a new product. We are really really excited about is one of the driving forces behind that adobe magic our chief technology officer all-day process. Great to be in LA. Water show. I think Nicole into my absolutely world-class. I putting this together around 4 Nickel in jaw and teeth. Jam-packed morning, and I hope you're all excited about all Innovation. We are bring out to you today. But of course we are not done yet. So

let's talk about the eye. You have seen hundreds of examples of artwork with Adobe Sensei and how that pouring all the product Innovations on stage today. It's foundational to everything we're doing. And then we started this journey with the I we shared a deep belief that I done right can in fact amplify human creativity not replace it. Babies really hard at work executive on this Vision with Adobe sensei. Since it started with a focus on delivering high powered magic across all the tools that you use

everyday. But at the same time we were also building a truly breakthrough since a platform. One that has become a true foundation of innovation for a lot of what we're delivering today. And what would be coming tomorrow? And today that exciting point where the sensory platform is evolving with a very deep focus on Creative intelligence domains. Do bees like Imaging design video documents and immersive media? And this deep specialization on the creative process and the

creative fabric is what makes sense a extremely unique in the industry. With this platform in place. We are ready to push the limit even further. So let's start with the music. Without a doubt. This is one of our most advanced AI domains with the kids have experience with products like Photoshop and Lightroom. Weather is content-aware fill Fiestaware liquify Minnie Minnie Mouse King in advance election, Tuesday through Saturday are all increasingly powered by Imaging the eye. And what exciting is now? We're starting to print Sensei. Do not just

understand pictures and colors but truly understand concept of objects in composition. I'm with this high-level understanding. You cannot find that one perfect acid in hundreds of millions. Thanks to a i And as you can see here, we are taking visual search to entirely new level with the creative canvas that not only allows you to search for similar content similar colors, but it's actually starting to understand objects and Concepts and relationships. If you are extending these advanced search an object level concept to all of our core

editing tools whether it sends a power surge in Lightroom or the object selection tool to start this morning in Photoshop. And of course even as we deliver these we are pushing way further with me by Janine creative workflows animating were closed by Lee thinking around the eyes unrated images organes. Video the challenge for AI is the other dimension of time understanding not just a concept of static images, but the relationship between moving images in real time. And that you just saw on stage content-aware fill for

video or artery frame in Premiere Pro are just couple of great examples of how Sensei can dramatically speed up your productivity and editing tasks. Of course, why do we have to learn how to speed up? We haven't figured out how to bottle of that energy in any area model of Jason's energy and slow him down a little bit. That is probably Way Beyond AI Berea building on Aldrich investment in imaging Lehigh and Rimadyl for video nusensei models will make it possible to change the style of a single video frame and transfer it to the entire video. Here we are showing you

painting or stylization that propagates 20in tire frame where us art is just print one frame and Sensei would take care of the rest. Think about that truly groundbreaking is going to save months if not years of editing time, but also enabling completely new forms of Storytelling that wasn't possible before. This really is what we mean by amplifying human creativity. Video, how is a big Focus for our research and since a team and we are thrilled to push forward in this area. Lastly immersive media is the next

Frontier. It's an incredible storytelling with the world around. You becomes you canvas. Today we are excited to put a 210 York one person one in your hand so we can begin this immersive Journey. And as the physical and digital world blend real-time AR is going to play a very pivotal role in this new medium. You can already animate 3D objects just by using a phone or tablet. By adding sensor intelligence. We are generating a whole new class of smart objects in characters

that are entirely given by AI. And simply by moving your device, you can control the line performance of a digital character all added in tracks in physical world around you think about that and of course we have to start with the most difficult one, but also the cutest one a little puppy. and if you think about this, this is going to enable everyone of you to create incredible new immersive experiences and do animation only possible with the help of massive 3d CGI deal before it's early days, but we're

truly excited about destructive potential of Nvidia. No opportunity Center imaging video immersive will continue to push in other areas with Sensei like design as you saw with illustrator documents in PDF and voice. But today we are on the cusp of beginning even more exciting chapter with sensei. Imagining Sensei first apps that can only be built with machine learning and AI. And I'm truly excited to be able to share with you a break to sense a power nap that we have been working on for a wife.

And what better place to start with the one app that all of us use every single day the camera on your smartphone? Smartphone camera has fundamentally change of hundreds of millions of people create and share their stories. And while industry has pushed really aggressively the limit of Hardware. We think the software magic has been Limited. That's all about to change today. We believe the world is ready for the next chapter that it's not just about more megapixels or more sensors, but how you can uniquely express your

personality and creativity through the lens on your smart. So we asked ourselves a couple of simple, but profound questions. What if you could bring the magic of Photoshop directly to your camera viewfinder? And what if you could bring the power of Central Intelligence to the palm of your hand seamlessly amplifying creativity directly at the moment of capture? Well, that's exactly what you've done. I'm super excited to announce Photoshop camera. A Sensei

forward app that reimagines what's possible with smartphone photography? As you know, a lot of hard engineering work went into bringing Photoshop to the iPad. But of course we didn't stop there. We went way further and decided to bring the power of Photoshop directly to the camera lens on your phone with Photoshop camera. You can capture edit and share stunning photos natural or created. It's a new AI powered camera that can instantly recognize objects and composition

to make smart recommendations in real time. And of course because it's Photoshop camera is going to bring breathtaking Photoshop magic directly at the point of capture. This has been never been done before. Lastly we wanted to make sure that it unlocks the power of creative Community all of you to experiment and build amazing and eye-popping lenses for this new camera. In other words that building the world's first software program eagle camera. And of course, it's so easy and simple to use anyone can use it. To give you a taste

of what this camera I can do. I'm thrilled to welcome Veronica Belmont to the state Veronica. Hello. Photoshop camera pranks all the magic of Photoshop out into the real world and right into the palm of your hands on your mobile device now at its core it's a really great camera app that has all the features and effects that you would expect from any modern-day photography at the real Edition. The real Advantage is the addition of your friend of mine Adobe Sensei. Let's take a look at how it works. It's the right away since he's figuring out that I am trying

to take a selfie turn on awkward things to do in front of 15000 people. So stay I'm going to take a picture here. Beautiful. Okay, what's open that up from the camera roll and right away since he's going to recommend some lenses that work great for this type of Photography going to click on the lenses and hop into portrait and write all such a beautiful shot and right away. We can see all that great depth of field that is adding I can scroll through these different options here and it really makes a nice looking photo but the lady on the stage is really good. We're not seeing the full

impact to let me open up another photo that I took from my camera roll this one of the observatory know right away. You see that huge difference that's sensitive playing all that technology that we have baked into apps like Photoshop and Lightroom is adding Auto toning and fixing the brightness and contrast basically making me look like a halfway decent photographer and you can barely see the difference if I hold down my thumb on the screen that change right there and now I can go in and make some more manual changes to buy using the sliders up here on the top at some highlights or

Clarity if I want or I can hop into Photoshop Express to make some additional changes. Let's get a little more artistic and open up analog and you can just see these are pretty great ways. I'm just adding some creativity to Everyday photos and a Sensei make this incredibly powerful app for taking an editing photos in real-time, but we're not just calling this Photoshop camera for nothing. Let's see some that photoshop magic at work. I'm going to open up this photo of my team on the Sparks team at work and we're going to jump into I think they might be here. We're going to jump into spectrum

and right away sense8 is figuring out what the subject of this photo is hits making changes to the foreground and background. It's adding all these braids effects and we can take it one more step by jumping into pop art and right away. I can manipulate this image just by grabbing the background and moving it around on the screen. I can scroll through these different options. This elements can be enlarged here and changed and I can really spend hours. Just playing around with these different options. Perfect. Alright, but let's test this out in real time with a landscape image. I'm

going to switch over to my forward facing camera. And there we go. I'm going to test it out on the big screen in real time and see how it works. Can I get my background of the LA Skyline? The moments now they're taking the picture and real-time potentially. All right. That's okay. It's behind me. Why don't you just tell me that all right? You were right there all along. We're going to snap a photo. Perfect, and I'm going to open it up for my camera roll and notice how this is a beautiful daytime photo. We're going to change that real fast.

I using night shift just like that. So not only has since I change the background but notice how great the masking on these buildings is and is changing the whole color temperature the photo to make it really feel like an immersive environment. Now remember that Stanley I did earlier. Let's make that super FX. It's not amazing. Let's let's make it a little more Fantastical. I'm going to jump in the comics guys and just like that. You can see this incredible motion that we've added instead if you can scroll through and and kind of put yourself into these immersive Fantastical

world and when I'm happy with my final project, I can share it on social to apps like Instagram. I can share it on on spark. I can save it to my camera roll and share it other ways. And that's a real fast. Look at how lenses really make this a fun and engaging piece of content that you can share anywhere. All right now here in the audience today. We had you the creative community and you're probably wondering how you can get involved and I want to show you the lens Library. This is a collection of curated content from all different sorts of artists designers animators. And this list is

going to be updated all of the time. So for things like seasons are special events like Max for example, and you can jump in and learn more about each artist, but I'm here to tell you today that you too can create your very own lenses. Photoshop camera, I'm going to show you how so we saw a fantastic demo earlier today a Photoshop on the iPad. So I'm going to switch over to that I jump into a lens that I've been working on call dreamcatcher know right away. You see that this is a Photoshop document. It's a PSD. All of my layers are being represented over on the left hand side so I can go in

and really manipulate them as I see said, I'm going to hide this Moon here. I'm going to open up another project that I've been working on another file rather my Max Moon and just like that. I've made some quick and easy changes not too crazy going to save that out and head back over to my phone. I want to test out that lens in real time. So I'm just going to open it up from my files here. He has camera lenses. There is my product and we're going to go back to their ego and just like that in

real time my lens working and not only did I just open this up, but I also it's treating this moon like an actual light source. How awesome is that going to take a snapshot there? Yeah, right. Now just to recap with Sensei we've made this an incredibly powerful app that does all the heavy lifting for you lenses using Photoshop magic are fun beautiful and really easy to use and the community of creators out. There can create their very own lenses so we can see the world through your eyes. Thank you so much.

Baby crib every month if that's what you want. He got to get all you got to do. Thanks for Tonica grade demo, and that's a pretty cool video and then teamed as always the perfect job capturing the perfect Vibe for this new app. Someone who's passed about photography. It's been really fun for me. To see creation from some of our early adopters as you see these it's clear that capture is truly the new creative. starting to work with some artists and influencers to see how deep can uniquely Express themselves through

this camera is Billie eilish limited edition lenses inspired by her music and the best thing is she's be on stage tomorrow talking to on No, we want to begin this journey with Photoshop camera with all of you. So starting today. You can go to photoshop camera.com to sign up for a limited preview of this app, but also sign up to submit your idea for creating new lenses. the general availability in early 2020 Adobe absolutely thrive in being at the intersection of deep science and the Art of Storytelling. And Photoshop camera is a major moment for all of us as we begin our journey

to truly democratize creativity for all. It's time to give smartphone cameras and personality and we are looking forward to all the amazing woman to capture with this app as you get your hands on it. Thanks, and have a great Max back to you Scott. Thank you. I bet you're so excited about age. But it's going to be a great addition to the Photoshop with some of the power of photoshopping. Everyone's hands. Okay, so we are about to drop off two things. Number one. I just want to say thank you to the team Behind these products. I mean, these are some of the most passionate

people come to work every day and are often up at night. Just thinking about what you do and how to make it that are there such passion and commitment to the segments and just take a take a quick step off members of the Adobe team in the house. Just take a quick step off and I just want to thank you for all the work you're doing to make this possible. Repentance, and he finally before we go just a few reminder. So join us for tomorrow morning's keynote, which will feature conversations with

musicians Billie eilish the Foo Fighters. Dave Grohl will be here and director M Night Shyamalan will be here as well. That's going to be amazing the hilarious John Mulaney will be on hand for everyone's favorite part of Mad Max sneaks where you get a preview of upcoming Innovations from deep within the labs. They are awesome inspiring and funny, and we look forward to seeing all of you at the max bash tomorrow night. It will be one not to mess Robbie joining us online will be live all week long until you live on behance. Thank you all for coming and enjoy the rest of Max. Thanks.

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