Cynthia Stoddard
Senior Vice President & Chief Information Officer at Adobe
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Adobe SUMMIT 2019
March 26 2019, Las Vegas, NV, USA
Adobe SUMMIT 2019
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Actionable Insights: Using a Data Driven Operating Model to Create Exceptional Customer Experiences
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About speaker

Twenty-five plus years of experience directing the design, implementation and operation of mission-critical information technology strategies and systems for global enterprises. Specialties: An engaged, hands-on executive with a deep foundation in technology and software development, as well as corporate IT restructuring (both expansion and contraction).

About the talk

Join us at Adobe Summit 2020! https://summit.adobe.com/na/

If we’re going to be successful with customer experience management, we need collaboration between CIOs and CMOs. All next generation IT leaders need to drive a fundamental software transformation to create customer intimacy. In this CIO Chat at Adobe SUMMIT 2019, Adobe CIO Cynthia Stoddard and Intuit CIO Atticus Tysen share their data challenges and best practices for tackling them. The cornerstone of Adobe’s strategy is DDOM—a data-driven operating model—at the core of Adobe Experience Cloud. Shaped by a commonality of data, consistent measurement, actionable insights, and data governance, DDOM critical to creating the holistic, actionable customer view that CMOs need to create exceptional experiences from actionable insights. This makes their partnership with CIOs more important than ever.

Learn more about DDOM and Adobe Experience Cloud here: https://www.adobe.com/experience-cloud.html

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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW

#actionableinsights #datadrivenoperatingmodel #ERPdata

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