About the talk
Join us at Adobe Summit 2020! https://summit.adobe.com/na/
If we’re going to be successful with customer experience management, we need collaboration between CIOs and CMOs. All next generation IT leaders need to drive a fundamental software transformation to create customer intimacy. In this CIO Chat at Adobe SUMMIT 2019, Adobe CIO Cynthia Stoddard and Intuit CIO Atticus Tysen share their data challenges and best practices for tackling them. The cornerstone of Adobe’s strategy is DDOM—a data-driven operating model—at the core of Adobe Experience Cloud. Shaped by a commonality of data, consistent measurement, actionable insights, and data governance, DDOM critical to creating the holistic, actionable customer view that CMOs need to create exceptional experiences from actionable insights. This makes their partnership with CIOs more important than ever.
Learn more about DDOM and Adobe Experience Cloud here: https://www.adobe.com/experience-cloud.html
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW
#actionableinsights #datadrivenoperatingmodel #ERPdata
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