Cynthia Stoddard
Senior Vice President & Chief Information Officer at Adobe
  • Video
  • Video
Adobe SUMMIT 2019
March 26, 2019, Las Vegas, NV, USA
Adobe SUMMIT 2019
Video
Actionable Insights: Using a Data Driven Operating Model to Create Exceptional Customer Experiences
Available
In cart
Free
Free
Free
Free
Free
Free
Add to favorites
824
I like 0
I dislike 0
Available
In cart
Free
Free
Free
Free
Free
Free
  • Description
  • Discussion

About speaker

Cynthia Stoddard
Senior Vice President & Chief Information Officer at Adobe

Twenty-five plus years of experience directing the design, implementation and operation of mission-critical information technology strategies and systems for global enterprises.Specialties: An engaged, hands-on executive with a deep foundation in technology and software development, as well as corporate IT restructuring (both expansion and contraction).

View the profile

About the talk

Topic: Management

Join us at Adobe Summit 2020! https://summit.adobe.com/na/

If we’re going to be successful with customer experience management, we need collaboration between CIOs and CMOs. All next generation IT leaders need to drive a fundamental software transformation to create customer intimacy. In this CIO Chat at Adobe SUMMIT 2019, Adobe CIO Cynthia Stoddard and Intuit CIO Atticus Tysen share their data challenges and best practices for tackling them. The cornerstone of Adobe’s strategy is DDOM—a data-driven operating model—at the core of Adobe Experience Cloud. Shaped by a commonality of data, consistent measurement, actionable insights, and data governance, DDOM critical to creating the holistic, actionable customer view that CMOs need to create exceptional experiences from actionable insights. This makes their partnership with CIOs more important than ever.

Learn more about DDOM and Adobe Experience Cloud here: https://www.adobe.com/experience-cloud.html

****

Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW

#actionableinsights #datadrivenoperatingmodel #ERPdata

Share

Cackle comments for the website

Buy this talk

Access to the talk “Actionable Insights: Using a Data Driven Operating Model to Create Exceptional Customer Experiences”
Available
In cart
Free
Free
Free
Free
Free
Free

Access to all the recordings of the event

Get access to all videos “Adobe SUMMIT 2019”
Available
In cart
Free
Free
Free
Free
Free
Free
Ticket

Interested in topic “Management”?

You might be interested in videos from this event

June 17 - 18, 2019
Seattle, WA
43
2.45 K
digital transformation, email archival, future of security, human remediation, iso-standardized subsets, mathematical formulas, open data, pdf, publishing documents

Similar talks

Ann Lewnes
Executive Vice President and Chief Marketing Officer at Adobe
Available
In cart
Free
Free
Free
Free
Free
Free
Satya Nadella
Chief Executive Officer at Microsoft
+ 1 speaker
Shantanu Narayen
Chairman, President and Chief Executive Officer at Adobe
+ 1 speaker
Available
In cart
Free
Free
Free
Free
Free
Free
Jason Woosley
Vice President, Commerce at Adobe
Available
In cart
Free
Free
Free
Free
Free
Free

Buy this video

Video

Access to the talk “Actionable Insights: Using a Data Driven Operating Model to Create Exceptional Customer Experiences”
Available
In cart
Free
Free
Free
Free
Free
Free

Conference Cast

With ConferenceCast.tv, you get access to our library of the world's best conference talks.

Conference Cast
525 conferences
20515 speakers
7489 hours of content