Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in the company’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the board of Mattel. She has been inducted into the American Marketing Association’s Hall of Fame, named one of the most innovative and influential CMOs by Business Insider and Forbes, and recognized on AdWeek 50, a celebration of indispensable marketing and media executives. In 2015, Ad Age named her to The Creativity 50, honoring the most creative people of the year.View the profile
About the talk
Join us at Adobe Summit 2020! https://summit.adobe.com/na/
“In the era of digital marketing transformation, the need to take ownership over the power of the stories we tell has made those two roles (Creatives and Marketers) often one and the same.” In this Adobe SUMMIT 2019 keynote, VP of Marketing for Digital Experience Sarah Kennedy sits down with Ann Lewnes, CMO of Adobe, to talk about the Adobe Marketo acquisition, the changing nature of marketing roles, and their takeaways for other CMOs who are looking to make business transformation possible. Stay until the end to get Ann’s thoughts on future trends in the Marketing industry!
Learn more about Adobe’s powerful marketing tools: https://www.adobe.com/marketing/marketo.html
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW
#businesstransformation #digitalmarketing #customerexperience
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