About the talk
Join us at Adobe Summit 2020! https://summit.adobe.com/na/
“In the era of digital marketing transformation, the need to take ownership over the power of the stories we tell has made those two roles (Creatives and Marketers) often one and the same.” In this Adobe SUMMIT 2019 keynote, VP of Marketing for Digital Experience Sarah Kennedy sits down with Ann Lewnes, CMO of Adobe, to talk about the Adobe Marketo acquisition, the changing nature of marketing roles, and their takeaways for other CMOs who are looking to make business transformation possible. Stay until the end to get Ann’s thoughts on future trends in the Marketing industry!
Learn more about Adobe’s powerful marketing tools: https://www.adobe.com/marketing/marketo.html
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW
#businesstransformation #digitalmarketing #customerexperience
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