About the talk
Join us at Adobe Summit 2020! https://summit.adobe.com/na/
A former engineer, CMO of SunTrust Bank Susan Johnson, has a unique understanding of the relationship between digital solutions and marketing. In this Adobe SUMMIT 2019 keynote, she shares with Adobe CTO & EVP Abhay Parasnis how SunTrust is using technology and data to enhance customer experiences and keep up with constantly changing expectations. Adobe Experience Cloud is one of the tools they’re using and Johnson explains how it’s helping them develop SunTrust’s On Up program by giving them the ability to dynamically target customers with Adobe Marketing Cloud and more. Stay to the end to get Johnson’s predictions for the future of digital solutions and marketing.
Learn more about Targeting in Adobe Marketing Cloud:
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW
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