Leveraging the Power of Marketing and Technology to Change Minds and the World. Award-Winning CMO. Dynamic Speaker. Voice of Purpose and Confidence. An engineer by training, I enjoy marrying the science of technology with the art of marketing to break the mold of what a brand should be. At SunTrust Bank, we have reinvented the marketing playbook, bridging technology and creativity to revitalize the brand while spearheading a cultural movement to inspire confidence through personal finances. Launched in 2016, The onUp Movement has made national headlines and has inspired more than 3.7 million people, and growing daily, to take steps toward financial confidence. I’m on a mission to spread our purpose and show people how to develop the confidence to transform lives, communities, and businesses. Through our award-winning, purpose-driven marketing platform, we have landed speaking opportunities at some of the marketing world’s most revered venues including main stage at ANA Masters of Marketing and Cannes Lions Festival of Creativity.View the profile
About the talk
Join us at Adobe Summit 2020! https://summit.adobe.com/na/
A former engineer, CMO of SunTrust Bank Susan Johnson, has a unique understanding of the relationship between digital solutions and marketing. In this Adobe SUMMIT 2019 keynote, she shares with Adobe CTO & EVP Abhay Parasnis how SunTrust is using technology and data to enhance customer experiences and keep up with constantly changing expectations. Adobe Experience Cloud is one of the tools they’re using and Johnson explains how it’s helping them develop SunTrust’s On Up program by giving them the ability to dynamically target customers with Adobe Marketing Cloud and more. Stay to the end to get Johnson’s predictions for the future of digital solutions and marketing.
Learn more about Targeting in Adobe Marketing Cloud:
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW
Buy this talk
Access to all the recordings of the event
Buy this video
With ConferenceCast.tv, you get access to our library of the world's best conference talks.