Jennifer Small
Senior Solutions Consultant at Adobe
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Adobe SUMMIT 2019
March 27, 2019, Las Vegas, NV, USA
Adobe SUMMIT 2019
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About speaker

Jennifer Small
Senior Solutions Consultant at Adobe

I am a young professional in the Charleston, SC area. I have had the pleasure of working in the technology space for the past seven years and have been able to assist clients in various stages of technology adoption all the way from sales to implementation. Currently I work with Adobe as a Solution Consultant in their e-commerce division as part of their acquisition of Magento and I have the privilege of working with clients to help them find the right E-commerce solution for their business. I graduated from Elon University in 2012 with a BSBA in marketing and minors in business management, and sales.

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About the talk

Topic: Management

Join us at Adobe Summit 2020! https://summit.adobe.com/na/

Adobe made big news in 2018 with its acquisition of Magento Commerce, a leader in B2C and B2B cloud commerce. In this Adobe SUMMIT 2019 session, Adobe Senior Solution Consultant Jennifer Small and Adobe Senior Director of Magento Product John Stockton share why Adobe is so excited to welcome Magento Commerce to the Adobe Digital Experience family of products. Get an in-depth look at the capabilities and innovation that Magento Commerce can enable for your business and see why it was again named a leader in the 2019 Gartner Magic Quadrant for Digital Commerce. Learn how to create rich, scalable commerce experiences perfect for every device, customer segment, and geography; Integrate digital and physical shopping experiences with buy online, pick-up in store, and ship-from-store solutions; Fuel growth with business intelligence and visualization tools that bring together data from across systems to put customer experience insights at your fingertips--with one eCommerce solution.

Learn more about Adobe Experience Cloud and Magento Commerce here: https://www.adobe.com/commerce/magento.html

SPEAKERS

Jennifer Small, Senior Solution Consultant, Adobe

John Stockton, Sr. Director, Magento Product, Adobe

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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW

#magento #ecommercesolution #commercesolution #magento2

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Good. Alright, thank you. My name is John Stockton. I'm senior director of Commerce product in Adobe. And I'm here to give you a quick introduction to a Magento Commerce the newest addition to the Ecommerce platform. Let me join on stage by Jennifer small a Senior Solutions consultant Magento and star of the main stage and she's going to do a live demo over the product and then we'll both be available at the end for questions and answers and we got a lot of me to tell people to answer any questions you might have. So please bear with me Michael today's make sure you understand where Magento

came from what are founding principles and was still true today about our mission in the world to our customers in the amazing things that they're doing with Magento to intubate in Commerce worldwide and then General do a live demo of the products and then we'll close the session what kind of future directions where we are now with a part of adobe and what a road map is going forward. So I'll start with foundations and there's really three important principles understand about Magento first as we have always been on a mission to be an open platform since our Inception in 2007. I

we've had a very active a developer community of over 300,000 developers who helped build the foundations of product and still contribute today. We have a very rich partner network of system integrators and Technology partners and extension builders. In other people all of whom really make magenta what it is not open this commitment to open it remains a solid today. The second principle is that we've always been a child in part because of the power of our ecosystem in our openness. We've been able to solve amazing problems that wouldn't even anticipate when we got into this business and I'm

constantly surprised and delighted Define the innovative ways new customers are using our product in different ways to solve new problems. And the last is around Innovation. So we've had a very active Rd effort. We have a lot of new technology investment. We got a lot of new things in the product coming out. They're going to help our Merchants stay ahead of our competition and also to help them stay ahead of consumer expectations that but as you know, we're growing very rapidly. So Jason, Todd Robin staff list the main stage, but won't hit him again quickly. There's over a hundred and

fifty five billion dollars in Gross merchandise value that is transaction for the Magento platform right now where the tops on almost any list I R 500 ir1000 Amita 500 Lapham 500. Bb302 is a leading provider to all those vendors are must-haves list. We have a two to one of our nearest competition of course recognized by Gartner is a leader on the mq and all the other major analyst tracking and I have good things to say about us and most importantly we are we are the largest e-commerce ecosystem on the planet. We have more Partners who have more technology

providers. We have no more Integrations. So there's really not there's not much you can't do with Magento in our partner Solutions. All this investment has created an amazing variety in the types of use cases that people use magenta for so. Just Corby to see but we have many examples of customers that use Magento as a unifying platform for all their Commerce across BBB to see it. Even Marketplace Solutions. We have companies that are Reinventing their business models by spitting up stores for the artist. For example in a fraction the time it would take on any

other system. We have people doing amazing things with the Internet of Things devices. They have Smart devices that can be order supplies and and and maintenance we have a major brands that don't have a direct consumer business today leveraging Magento to reach out and engage consumers a new ways to Commerce that they've never been able to do before. And we have Global brands that are using Magento is a single platform to power. All of their worldwide sites was still giving each of the Region's great flexibility and how they go to market. So we serve merchants of all sizes, but it's

important to note. We have a very strong base of billion dollar businesses that are trusting their digital Commerce business on Magento. Let's go back to you in a little bit and talk about the products themselves that the foundation of our of our solution is Magento Commerce, which is the core Commerce platform the powers all the things that I just mentioned but complementary to that. We have an order management solution called magenta order management the Innovative omni-channel retailers use to create a great digital experience for consumers where they're at home on a mobile device or

in-store. It supports applications in use cases like buy online and pickup in store ship from store ship to store. So Innovative Merchants that are trying to create that great customer experience across both are digital and their storefront channels use magenta Water Management to do that and both of those products are supported by Magento business intelligence and bi is a powerful full stack bi and visualization tool that gives you unparalleled insights into your Commerce data from Magento Commerce in order management, but more than that, it actually allows you didn't just third-party data

sources including Google analytics Adobe analytics and over 30 others. Types of Wheels custom types, so you have one solution for reporting dashboarding and visualizing your conversate if it's actually conversate it. Let's talk quickly about how these Solutions are used by customers today to innovate and commerce and I'm going to go through 7 themes that we see across our Market very broadly. The first is obviously that consumers are going mobile. So that study by Adobe insights this past holiday season cited that 51% of Us website Commerce visitors came from mobile

devices and 31% of purchase transactions came from mobile devices and most importantly both of those metrics are going up in the right a bit of a very fast rate double-digit race growth year-over-year and we know that u.s. Is is only one market in the world and many of the markets the world are actually ahead of the US in terms of bubble adoption in Mobile Commerce. And so obviously for our merchants and Emerson in the world mobile is a critical part of their e-commerce strategy. But mobile has not been easy for people to do especially with Commerce application. So the a fruit is

fraught with Perils of getting consumers to adopt and download and deploy a nap and it's expensive development requires extra a platform. Where is the browser technologies have not to date lived up to a true truly high performance consumer expectation. So Magento has been partnering with Google which is introducing a new standard call Progressive web apps which is going to revolutionize the way people Experience mobile mobile site to mobile Commerce Progressive web apps are browser-based. They don't require dedicated app install you just open them on your browser. However, they have

provide all the best attributes of of native apps, they download and cache data so I can work in offline mode there lightning fast. They integrate some pictures like that applications and in the near future mobile payments on a phone and they operate offline. And so it's it's a superior way to engage customers with mobile devices and Magento is at the Forefront in lead. Pwi Wrestling Revolution in the Commerce with our new pwa developer Studio, which we introduced last fall are dead death Studio 4-pw makes it easy for our merchants in our Merchant Partners to build amazing mobile

applications on top of Magento and get them in consumers half Hansberry quickly. The second major theme is the Commerce is expansive the brands that come to Magento tend to have complex needs across multiple Brands within their companies multiple sites worldwide multiple businesses and types of businesses multiple geographies regions payment types languages currencies and multiple audiences. Marketplace audiences. B2B audiences would be against us Magento platform is unique in the market and its ability to handle this level of complexity within a single platform. So magenta

clients deploy Magento in a multi-site configurations to handle worldwide geographies, multiple languages multiple locales multiple sites. They use it for both B2B b2c and even Marketplace application. So we are one of the only vendors in the market they can provide a single stop shop for all of your digital Commerce experience needs without having to deploy multiple platforms or Solutions. So looking at some great examples at Warner Music is a Magento client that has over 200 artist stores on Magento today and every time I sign a new artist, they can spend up a new era store within about

three days and you'll know these are not cookie-cutter sites with the same template applied at each door Community Brandon designed for that artist in a very quick amount of time all on one instance of memento. HP is another example hpuses Magento in over seven countries worldwide 77 Regents worldwide and they have a single platform and have all the benefits of having all their product catalog inventory stock everything else on a single platform. However, all the advantages advantages of letting each region do its own version of a Commerce site to see each of their worldwide sites as

unique uniquely brand a uniquely designed and they can do their own marketing directly from their site. Steelcase is another great example of a magenta client that uses us both for their BTC business and their B2B business do for the BC drip business. They have a great consumer-friendly website that they sell their products directly to Consumers with their B2B business as they actually stand up BB sites for each of their Enterprise customers Each of which have their own product catalog their own pricing the unquote Knorr systems, so they can sell both both channels off of one

platform. Speaking about the need for unified Commerce when people run both b2c and B2B off of a single planet platform. It is a huge and growing Trend. We see that in almost half of our new business right now people are coming to us for looking for solutions to do both be a B&B deceit Gartner predicts that online B2B sales will be a 1.8 trillion by 20 23 and will be twice the size of b2c. And so it's important for magenta merchants in our partners to be on the Forefront of serving those beauties. Magisto B2B capabilities or Rich and robust we have things

like Self Service Company accounts the ability to do custom catalogs and putting recording options and support of a robust folding process within the product. The 4th of trend is at Commerce is increasingly omni-channel people go to your site your brand site directly, but they also may go to Amazon a recent study said over half of product searches today in the US now start on Amazon. He would have people come to the side so we know that 50% of all online Sandlot sellers are going to list party list Parts on 3rd of Paris Market places in the near future

and 73% of consumers will look at multiple sites before they make a product selection. So it's important for merchants to be able to get in front of consumers wherever they are. And as of the first quarter this year, we've introduced a new capability called Amazon sales channels for Magento Amazon sales channels and Abel's Magento Merchants to list their product catalogs that are stored Magento on Amazon to direct sales from Amazon and capture them and and incorporate them into their medical assistance and basically manage both their direct-to-consumer sites and their

Amazon Marketplace sites all from a single instance in Magento. Fitbit trend is Commerce is bridging both physical and digital world. So consumers increasingly expect they can go to their device and buy a product that I can walk into the store buy a product and they're going to have the same great experience and you going to recognize him and be able to serve them the same way whether they're in store or online 63% of Millennials are like to use with cold buy online pickup in-store where you shop online you make your selection, but you going

to pick up the department store and buy online pickup in-store orders more than doubled year over year last year and increasingly for larger retailers. They are up substantially. Magenta Aura management solution provides a powerful Commerce demented compliment to Magento Commerce that makes it easy for merchants to set up a true omni-channel experience where consumers can buy online at the ship from the store to them. Go pick things up in the store. Go return things from the store. I'll Reserve stock from store a great example. That is Frankfurt airport Frankfurt airport

uses Magento order Management in Modesto Commerce to fry the great experience of Travelers who are going through the airport. So in Frankfurt airport, you can actually shop online from any of the participating stores that are in the airport and have your order delivered to your gate Before you depart the airport while using Magento Gabor shoes is another great example of a retailer using a potential order management. What a great experience Gabor is 100 year old shoe brand that is a manufacturer in Germany that has over 400 franchise retail stores. And when they consider their

digital Commerce strategy was vital for them that they not compete with or undermine their stores. They wanted to maintain a healthy relationship with a retail Network. So they deliberately chose the strategy where they online site drives traffic back into the stores. So over 50% of their online orders. Go back into a store to go pick up using magenta order management and those stores that participated in the program saw a 30% increase increasing their revenues as a result of the online traffic being given to them. So potentially order management provides powerful

capabilities to allow Merchants to manage their inventory from multiple sources from warehouses from distribution centers and directly from the stores. They can use their stores has fulfillment centers. It provides very sophisticated tools and logic surround routing orders for the most efficient result in the most affect the results of a getting caught up in consumers hands as quickly as possible and it provides a robust set of customer service tools so that customer experience across all channels is superior. The six big trend is the

Commerce is continually evolving in a bracing new business models and somebody retrieve a screen capture of the Adobe home page for about a decade decade ago. And I think it's just interesting to look at how how much has changed in just ten short years, She has to be going to a heavy website with with heavy text lakes and whatever else manually soaring through a catalog trying to find the product if you're looking for in a very rudimentary by process and now increasingly sophisticated Merchants are providing really high grade consumer experiences. There are compelling part of the brain that

a marketing story and leading customers to consider purchase decisions to make a great product selection. And the point here is that no matter where we are today. You can be sure that Commerce is going to continue to evolve at a very rapid pace and so agility is court-ordered DNA and the fact that we have such an open ecosystem. That means that we can say, yes too many things that other vendors cannot The Magento Marketplace has over 4,500 extensions to Magento in all major categories to help businesses Hall needs that are not in the core product there. We have a contribution program

where we actively partner with her. Asiah technology Partners to contribute to both Marketplace and two are open source code base. We have over 82 system integrators that actively contribute and over 6,000 developers in that program that the truth alone is a nation-state the general community. Do you think about deploying an e-commerce platform? Obviously, you have to integrate it in with a number of systems of record in place. And the ability to do so easily is tour to a successful and quickly quick deployment and the marketplace provides extensions for every major immigration category that

you'd want your pee product information management CRM Integrations other order management solution equations Master data management Work Warehouse Management Systems. So it's easy to deploy Magento an integrated into a customer's environment regardless of the technology choices. They made The marketplace also provides a great extensions for things like subscription. So increasingly retail Merchants are trying to set up subscription business models and Mackenzie predicts that 15% or estimate of 15% of online Shoppers have signed up for scriptions today to magenta Merchant

Birchbox. For example uses Modesto subscriptions to enable that as does Intelligentsia coffee, which has subscription models for both its consumer and its B2B business. Sorry about that. Marketplaces are also important Ramen Place magenta client Honeywell has a Marketplace for airline parts that they sponsor to provide better service to their consumers and Albertson uses Magento for Marketplace to sell not only their direct products that they carry in their own catalog, but they have premium that Brands

they allowed to sell directly through the marketplace their consumers. Gartner predicts that 15% of digital Commerce organizations will support marketplaces by 2023 and Magento is a great solution to enable people to do that. Speaking major brand Coca-Cola is a joint AEM and Magento client the decided they wanted to reach out and engage consumers directly where they hadn't previously been able to do so and so they created a great social media campaign where they drove people to create personalized coax basically and the way they fulfilled that is by

driving those consumers to of it at the checkout and and capturing of the purchase of a personalized Coke. So is a great way for a brand that didn't previously have an outreach program to Consumers to be able to directly engage for the consumers with Commerce being an enabling technology instead of the end of final goal. We also have great applications of people using Magento for Internet of Things applications. So festo is a manufacturer of factory automation equipment and they created smart devices in their equipment that were able to maintain manage and

understand their own service levels and maintenance needs and report back when they needed maintenance or service and all these transactions are processed through Magento. Nestle's baby Ness is a is a Formula dispensing device that mixes formula and dispenses baby formula and it monitors its Supply levels and notifies parents are there about to run out of supplies that makes it easier for them to reorder supplies online. Thanks to Magento. We also support a number of really high consideration and custom purchase Solutions. So

recent Mueller is a Germany bike manufacturer that has a variety of custom bikes that can be able to order with over two million product combinations. All of which can be configured through Magento and purchased through Magento. So 7th and final trend is at Commerce is increasingly data-driven our business intelligence tools MBI fraud over a hundred pre-built reports on e-commerce transaction data and Powerful report building tools to enable our customers create any report they want as I mentioned before it also includes the ability to

ingest their party. They like Google analytics Adobe analytics and over 30 other data sources including Sarah as well as the ability to build custom data connectors. So it's a great way for merchants to build Commerce dashboards the capture the key things are important to their business and distribute them among their teams. So what's that all paws here in about Jennifer Smalls at the stage for a live demo, and then I'll come back and we'll talk about the roadmap. Good afternoon, everyone. So as John mentioned I'm a

solution consultant with Magento and it's actually what that means is. I spend my entire life talking about the native functionality of Magento. So if there's only one thing that you got from listening to me talk today, I really want you to understand that magenta functions really well in two very different Arenas. The first is as an island, if you just want to spend up a Commerce site and everything's managed within Magento itself, though the products the the imagery the content you have the ability to do that also has the ability to act as a cog in a

much larger organization as John mentioned if you need to pull in data from any other sources within your existing system already, you have that ability. We also have the ability to work. Well with multiple different types of customers. So if you're sitting there and you're saying hey, I have just a really high traffic due to Seaside right now. Great. We have a solution that's going to fit you if you're sitting there and you say hey, we have multiple Brands. We work B2B wework theaceae work with digital and physical products and services product. And by the way, we do it in six

languages we can do that too. So it really can be automatically size to whatever situation you need to show this to you today is I'm going to start with a friend and experience from us and a basic feature functionality that your customer can expect for us to be to see b-to-b and mobile and then we're going to kind of list of the hood and see how I was able to create at all. So what you're looking at right now is a demo environment that would fit right eye say to yoga wear company. Sorry, you can't buy anything from here, but I've been able to go through and I'm already logged in as a user

name Sharon Reynolds. You can see I have a little bit of personalization over here already. But as was mentioned you can go far beyond just a single user experience. So I actually have the ability to toggle over into a sister brand as well so I can go in and look at a completely different set up a Content a completely different product catalog and you don't have to link your sights in the same drop-down fashion that I have that just makes it easy for me to navigate around. I also have the ability to go and have multiple languages as well. We have it set in German in My Demo environment at

the moment. Now as I'm going through you'll see I actually changed users real quick. I'm going to log back in as that Miss Sharon Reynolds, cuz I want to show you some of the awesome b2c experiences that your customers can expect. Everyone is familiar with the traditional kind of browse and buy shopping how to make them love it. But ultimately it's able to be practical about things. So having a search functionality that's built into the site having easy drag-and-drop navigation having the ability to filter based off of any of your

specific attributes is going to be native to the product on the experiences that are personalized. I can go through it. I can compare products in a side-by-side manner which actually for a lot of customers help limit the number of returns cuz when I'm doing that thing where I have multiple tabs open at the top and I forget where my card is at the shopping process for all pretty familiar with it can kind of get a little bit like Right thing. Where is if I'm actually going and I'm comparing products in a truly side-by-side manner. I want more confidence

when I'm making this purchase. I can also make purchases and it kind of directions to my cart directly from this page or click on the product detail page that you see here. I have the ability to add things to my cart. This is actually a product that I can go and check in-store availability for so that's that omni-channel customer experience that John mentioned and even go through an instant purchase. So as long as I'm logged in as a user with filling shipping and payment information, it's almost as easy as buying things just with one side and that was built by the magenta community. So

they've really helped push the the Had a vision of Magento forward. No going through a b2c shopping process is probably something we're all incredibly familiar with but let's actually go a little bit deeper into that B2B process that we saw just a moment ago. So if I sign in as a completely different user I'm going to have first off as you can see go back to the homepage a completely different user experience. So you have the ability within the same site to have a completely different product experience. And I don't know if you caught this new

doctor who ever did but I actually have a completely different Navigation experience as well. And that's because this company has negotiated their pricing so that I only have access to a redacted section of the cat of the catalog but my pricing is different so because I'm buying B2B because I'm buying wholesale I can belong to a tear of B2B customers in terms of my pricing or I can even but have my own specific pricing catalog. So this is me specific pricing and that can be managed in the back end of Magento or it can be managed Erp or something like that. You do have the ability to have a

couple of very be to be specific features of frictionless shopping. So if I go in and this is something we didn't view on the front end of BTC, but if I go in from a my account segments of B2B standpoint, I have not only everything that I'm expecting from a b2c experience being able to reorder view my orders that I put through find my tracking information once things have been shipped to me. That's all standard for B2B and b2c. But there are some very specific item that you get access to the first time actually access to quotes so you can do a cart to quote process native within

Magento and ultimately the really important feature of this is that you're creating an open port of communication between your customers on the front end and who's ever managing that communication on the back end. We also have the ability to work not only with the traditional be to see wishlist, but requisition list as well. So companies who are buying for multiple locations for multiple office spaces things like that can really organized what they need to purchase and the Crux of this is really magenta's ability to see a customer as a company and not just an individual user. So if I

actually want to go through and look at my company structure, you'll see that I have the ability to go and manage people within my organization in this is from a customer standpoint. So I'm logged in as a gentleman named Charlie Smith right now, and I'm the admin I can do everything I can see everything but there are people under me who work at both of the East Bay store in the King Street location that allows me to go through and freak roles and permissions for them specifically. So maybe Andrea has the ability to stop and put things on a requisition list. I want her to be able to

tell me what her location needs but I don't want to be able to spend money. I can go through and it's as easy as check the box for yes. Don't check the box for now. Go to and I can create that workflow information for this type of business structure. We also natively integrate into the ability to have payments on company credit. So traditional payment methods for both B2B and b2c include in a payment on a credit card PayPal and the like but I also have the ability to extend payment on a purchase order a payment on an invoice to my B2B customers. This can be for specific B2B customers or can

be for all of them. You have the choice of making all these experiences AS Global or is narrow as you need them to be. We also have the native ability to use a quick order form in this is probably one of my favorite things because for your customers who shopped with you frequently from a B2B standpoint. They know what they want. They get on the site. They don't want to go through the browsing process. I really want to get on Victor purchase and get on with your guy make it easy for them. Don't come back. They'll appreciate you for it. You can go through and you can enter in

either a single SKU or a list of fuse and even upload a CSV file and it'll populate all of the skews in the quantities directly for them. They can add that to a cart directly from here goes for a check-up process and get on with their dad a frictionless purchasing is really the name of the game when it comes to a B2B experience. Now in my opinion it should go without saying but the date template with in Magento is responsive. So any of these can be accessed from a mobile device now if you say hey, we haven't asked that we really want to use that's great. We also have the

ability to integrate with what you guys are doing from a nap standpoint today with something that is going to be important moving forward is also the ability to take advantage of this really cool thing that John mentioned called Progressive web apps. So you'll notice I access this like it's an app on my desktop on the screen of my phone. It's actually not it's a page that I was able to just stay for the home screen. And I'm able to go through and navigate around this site as if it were active on a

active on. The the website itself and I'll just go ahead and restart that right quick the joy of life than those guys. So as I go through this process, you'll notice that I'm able to go and click on all these and some of these Pages don't actually have refreshing that little circle that we saw earlier and that's because I absolutely have the ability to have this information cast and when John mentioned that you can access this information offline, that's exactly what he meant. Not necessarily. Hey, I've never been to your site. Let me

browse it without any internet connection type of offline. But if you're a commuter on a train or you're on a job site with a really bad reception as long as you've gone through these before you have the ability to go and view these different items. I can even show you I'll go ahead and turn off. I'll go to airplane mode real quick. I can turn off my browsing and you'll see it actually tells me I am browsing offline and I can still go to the same products that I've used before or so for people who are in spotty reception areas. They have the ability to continue their shopping process once

I go through the process of getting back into a service areas. That little feature will not go away once I go to a new page and it will allow me to continue my shopping process. It'll even tell me now. I'm online. So when it comes to a front-end customer experience, we want you to be able to serve your customers wherever they are weather that's on a desktop with her that's on a mobile phone with a you want to invest in an app where you want to invest in kind of the new age mobile that we have here. We have a solution for you regardless now when it comes to what goes into a website,

there's really only one place to start and I'm going to be late. So the decisions that drive what promotions I'm running the decisions that drive what continent featuring what products I'm going to promote more so than others that's all going to be data-driven and magenta gives you access to what we call nvi is Magento business intelligence and essentially what that's it that is is it's a collection of dashboards that you can create yourself. You could just the dashboard I have in my demo environment right now, but it gives me the ability to really see what's going on for my website right now

of the website that I can get a lot more Grand so I can look at the product analysis. I can look at a channel analysis of the ability to see what my individual customer segments are doing and I can do this in a couple of different ways. The first is with one of a hundred preconceived reports that you have when I say preconceived, I mean they fix the metric stayed out of the formulas. It's as easy as saying alright, I want to go and see what percentage of my orders exceed a threshold I click on it adds it to my dashboard is literally that we also have the ability to take any of these

reports and change the viewport. So we saw how I have kind of multiple websites that I'm managing from the front end of Magento. I can look at all of my data from a global standpoint or from an aggregated standpoints. I can even get really granular with it. So I can change for any of my reports the amount of time that they're viewing. I was saying if you want to know how many of a specific product was sold last Tuesday between 2 and 4 if you can get that granular. I also have the ability to go and build any dashboard that would be necessary with a report Builder so I can actually use a visual

or SQL report Builder and the hardest part of this is taking the metrics that you want to utilize something that John mentioned was also the ability to manage data from multiple sources so easily I'm pulling in information from my magenta website from my Google analytics and from any third-party data source that I wanted to think up to so my favorite use case I actually had a customer during a demo ask me can you invite Tim Noah like the Weather Service Michael that's a new one let me check it cuz I'm actually not sure they were sunglass company long story short and they wanted to know

if we see spikes in Sunny activity and we are at spend spend in Sunny areas of the Country Inn and you don't see how that impacts sales so whether it's an existing system within your organization or it's a system that's willing to share data with us we can absorb it And if you already have Adobe Target, this works great in concert with that whether you want to keep it as its own little kind of Silo of customer and confuse me how more specific a degraded into Target. That's great. If you don't have Adobe Target today, is it supposed to nominal stepping stone? It gives you a

lot of insight into what's going on on your website at any given moment. Now let's get that my favorite part. How old is actually felt. So this is the back end of this is the Magento admin panel. And as I mentioned everything that I can do within the back end of Magento can also be done in an external system if necessary before I go through anything. I always like to show that first off I'm logged in as an admin. I can do everything. I can see everything not everyone who has access to your magenta system needs to be an app that I can go through when I can create very complex roles and

permissions to make sure that people who are accessing back-end only have information and data that you give them access to and I am managing multiple stores in multiple websites from this one demo environment right now. So I have that Luma website. We saw in both English and German and I have that Venia webstore that we saw as well. So if you need to be managing, you know similar sites in different languages of possible. If you need to be managing completely different brands that have enough to the external consumer nothing you can do that as well. and all of the information that goes

in and out of Magento as mention can be sent somewhere else so sales data obviously you probably want that in an Erp you want purchasing data to be sent to whatever fulfillment model you guys are you riding today and you have that ability from a catalog standpoint I do have the ability to manage products within magenta specifically we manage everything from physical Goods digital virtual Subscription Service level who's the number of different types of products that you have the ability to go and manage natively very easily you can very easily managed

You can very easily manage all of the features from within the Magento system itself. There we go. Now I'm back in so when I talk about easy my three favorite words in the English language are drag-and-drop cuz everybody can do that. So when we talked about being able to merchandize your products Dragon drop them, so when's for anyone who noticed this but this is actually the same you see here on the left hand side. That's the same order as my navigation on the front end. So I'm able to go and add new categories or move the

order around very easily. I also have these little gray. Category that you see that's for internal purposes only I can go through and I can configure all these collections that will make my customers shot through them. And I can control all the products that are in the catalog and in that specific category. You'll see here hear the product iterations that I have and from a merchant ization standpoint. Everybody wants to see that top left-hand corner, right? I can go through and with dragon drop I can move what products are going to have that top You Know cover the top left-hand corner. I

can do it a dragon drugs and point. Maybe it's something down here and I don't want to drag and drop it. I can just change the number and I can pop it right up to the top. So from a merchant ization standpoint, you know, you removed the necessity of code from from the conversation and you've made it a business either standpoint. We also have the ability and we saw this briefly on the front end but to go through and have very specific customer experiences. And we do that for both customer groups and customer segments. And I like to think of them as two different sides of the same coin. So

customer groups are a little bit more macro. You can have different site experiences. You can have different promotion availability from a segmentation standpoint. You can create these little micro experiences. My favorite example is abandoned cart or items in cart. So if you offer free shipping at $200 anyone who is 149 $299 in there card at that given moment. So active on the site, I want to bring her to pop up. It says keep going you're close to free shipping. That's something that you can create with segmentation within Magento. You can create those little moments

that matter and speak your customer is if there an actual individual and that ties in directly with what we talked about from a marketing standpoint. So magenta uses both catalog prices and cart price rules when it comes to Promotions card price rules are Promotion codes in anything where you say price reflected in car are all familiar with that where is catalog price rules or anything that would really apply to I bet you got that catalogues or any of those kind of product order that you have on the front end and we do it in this way because there's some different pieces of information that

you can gradually change for all of them. But ultimately we've made promotions a business user job to manage. So again and you taking cold out of the situation you can schedule and run a promotion very quickly. I could probably do it in about 3 minutes. But if I go over my time, they'll probably turn off my mic react me Allstate. So it makes it very easy to check the box. It's if-then statements so you can go through and you can change the experience that your customers are having on your website very easily. And when it comes to fight experiences, I think I'm not the first person to say

that but content is King, you know when it comes to content, how am I going to manage it? What are my options and you have two options with Magento. So obviously if you're using a yam and you want to run Magento in and what we would call a headless a person that's great. You can manage all of your site content in a.m. And you can pass it through Magento and deliver it to your customers easily. You also have the ability to main content with in Magento specifically, so I actually have gone through and I built my home page with this block right here. So let me go through it all added up and we

already discussed my three favorite words are dragons. So if you wanted to edit this page with a wysiwyg editor you wanted to hard-code your page as you have that option, but I also have the ability to use the Magento page builder so I can use these Dragon drop friendly. And I can build out my site experiences. I can add images I can add different shadow boxes with actionable button. I even have the ability to add shoppable product to a number of different pages so you can go through and you can impact your content on a very easy to use and granular level and it actually ties in

directly when we talk about content staging dashboard. So this actually works for my content standpoint. Not just with what you saw on Page Builder, but I can also schedule when products are going live. I can schedule one promotions are starting and ending so it's kind of like the crock pot of content management you can set it and forget it so you can go through and make sure you know what your sights going to look like at any given moment down to the minute like literally if I go into some of these you'll notice that the the timing of them are actually quite arbitrary 9:38 so you can go

through then you can make these very granular light changes. Now we talked so far about things kind of commitment emotional level and we talked about that buying things as a very emotional experience for most people it's it's content is imagery but once I click that buy button and it be questions immediately, when can I have it? You know that I think they had one jokes to come get like a lawn chair and sit on the front lawn waiting for their UPS package to show up. So magenta order management, which is the page. Just switch to allows you to help serve your customers from a fulfillment side

of things. So when we talked about Magento order management, it's about making sure that your in-store pickup is available. Is that making sure your ship from store dashboard is ready and able to go through and allow the different systems within your organization the ability to have access to your globalized inventory. We'll talk about that in a second if you were sitting for the keynote this morning, we talked about omni-channel experiences, and then I mentioned the number of Millennials that are using that now today and it really is true with something I do on a daily. Mickey monthly

standpoint and allow your customer to have access to this is going to be huge and it doesn't necessarily take a whole lot of effort but it takes the right technology. So I just went through and I clicked on my in-store pickup dashboard right here and I can see my different pick up locations not all of your stores have to be designated pick-up locations. You can pick and choose and I'm able to go through and I can see what's going on with all of them. So if I click into my Manhattan Mall. I'm able to see that. I have a whole kind of number

of shipped orders, but I have this one that I'm I'm still working on so we can go through and we can view it. Now. I can see that Chandra McIntyre is waiting for this order. She paid online already and she's really going to pick this up, you know last week but hopefully later today. So as I go through this as a in store associate, I'm able to see this pick list. I've already picked that off the shelf now I can go through and I can neither confirm or deny picking from All these different items now that I've gone through and I picked everything off the shelf. It's already been allocated

from my inventory. So that inventory account is already reserved for customer and I can go through and I can print this whole document you put it up at the register for her. It's a similar function for ship from store only. I'm waiting for UPS FedEx or whomever to pick it up so that they can take it out. It's about making sure that inventory had been accounted for so that people aren't shopping on your website thinking something's in stock and then getting really disappointed when it's not we also have the ability to go through as I mentioned to talk about things from a an allocation

standpoint in terms of global inventory. Magento actually has the ability to integrate with any existing when its tail or POS system. So if you want your customers to be able to walk up to a store associate Say Hey, I love this shirt, but it's not in my it's not my size. I need to go one size up for them to be able to pull out an iPad or a mobile device and find out. Well, I can't get that for you here cuz we don't have it, but I can get you access to it from our store. 3 * / don't want to drive over from their great. No problem. I'll have them put in the box and ship it to you. It's that

type of save the sale mentality that is really going to make sure that your customers had access to the products were they need access to them and ultimately is also going to help you make the most out of all of your product account because you need to make sure that maybe you're selling a lot of this one specific item in one store and not in the other don't let your customers miss out on that purchase just because you're in for associates don't know where your products are. We even have the ability to have some customer service features within the product itself. So the ability to go

in and help change what's going on in order? Maybe they need to kind of locate where it is in the shipping process. Maybe they need help canceling it you have the ability to go through and check up on all of that information. Now, we've talked about you know, which island vs. Magento as a larger organization. This information can be interacted here within the magenta order management system. It can also be pulled into you want me to give them that or something like that. So you have the ability to make sure that this information is available wherever you need it. So I talked to him very

briefly on a lot of different platforms today. I was I was telling someone earlier if you typically wanted me to go through this many platforms. I need about six hours and you'd be really sick of hearing me talk. So we've heard about things from a very high level standpoint in what's needed in Magento today. So I know John's going to come back up and talk about things that we have going on in our future. Right now, but as this kind of day progresses, please feel free to come find us whether it's down to the community Pavilion or reach out to anyone that you're working with for Adobe

right now, and we're happy to get you a kind of longer and more personalized demo for you. Thanks so much everybody. Great. Thank you Jennifer. That was outstanding. Jeffers a tough act to follow self try to not disappoint. So we'll real quickly wrapped up and I don't want to leave as much time as we can for questions at the end. Just want to talk a little bit about the future. Now that were part of the Adobe family as you heard this morning. Our mission is to make every moment

personal and every experience shoppable as part of the larger family a larger product Suite we are introducing the Adobe Commerce Cloud, which is Magento deployed with am Target Premium and analytics Foundation to provide an end and personalizable customer experience across all elements of the shopping Journey including purchase and check out We've been doing at I'm investment in integration layer work to make sure that these products work well together. We've been doing a ton of work on apis and an underlying Technologies and we've also

been working with Adobe man Services, which is the hosting a solution that is used for Adobe experience manager provide a single hosting service White Glove service for both Magento and Adobe experience manager. See if you are looking to be on the Magento platform and AEM. We have a great solution for that. We've also been partnering with the Adobe analytics team, which there's a new experience platform connector for Magento that makes it easy to tag your magenta site site with all the tagging information. You need to accurately collect consumer behavioral shopping

information and feed it into Adobe analytics and analytics team is building new dashboards. It'll become available very soon to provide Commerce intelligence directly from within Adobe Analytics. We're also doing a time around headless Commerce support So magenta today supports headless Commerce, but as we are increasingly deployed with Adobe experience manager in most cases people will use Adobe experience manager the frontman of the front end experience and I will use Magento is a headless Commerce back and we've been investing tremendously and graphql and other Technologies

provides super high-performance headless Commerce application to avoid support headless today, and we're improving that support by artograph ql Technologies to make it even more performance. So in the end of this joint solution is going to provide an amazing opportunity for you and other Merchants to make every moment personal and every experience shoppable. Our joint solution is going to make it easy to create Commerce solutions that are intelligent predictive that are personalized across all channels that are optimized for your, crossed processes and are Dynamic and scalable to

the largest global Enterprises in Brands. I can tell you personally I am delighted to be part of the Adobe family and very excited about the future ahead of us and I hope you are all excited about coming along that Journey with with Great. Thank you all very much.

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