JD Nelson
Sr Manager, Marketing Operations at Vimeo
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Adobe SUMMIT 2019
March 27 2019, Las Vegas, NV, USA
Adobe SUMMIT 2019
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Using Web Personalization and Content AI in the Real World
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About speaker

  • JD Nelson
    Sr Manager, Marketing Operations at Vimeo
Experienced marketing and sales operations manager with 15+ years of experience driving demand and revenue performance for technology and telecommunication corporations ranging from startups to Fortune 500. • Marketing Operations • Demand Generation • Marketing Automation and CRM • Reporting and Dashboards • Digital Marketing • Online Advertising and Search (SEO/SEM) • Event Management • Sales Management and Operations

About the talk

Join us at Adobe Summit 2020! https://summit.adobe.com/na/

We all want to use web personalization and content AI, but how? What's the right use case? How do you get started? In this Adobe SUMMIT 2019 session, Marketo Champion JD Nelson, offers his real-world tips and tricks for Website Personalization and Content Personalization AI tools. He dives deep into using segmentation in Website Personalization to create personalized experiences and how to use the reporting to know what to do next. With AI Content, he shows how you can add dynamic assets to your website and emails that speak and adjust to the individual user. Very cool.

Learn more about Marketo personalization tools here https://www.adobe.com/marketing/marketo/personalization.html

SPEAKERS

JD Nelson, Sr. Manager, Marketing Operations, Vimeo

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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW

#Website Personalization #Content Personalization #Adobe Personalizatin #AI content

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