Michelle Chen
Executive Director at Oceanpine Capital
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Adobe SUMMIT 2019
March 27 2019, Las Vegas, NV, USA
Adobe SUMMIT 2019
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Activating Business Data Across Every Advertising Touchpoint
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About speakers

Michelle Chenn currently works at Oceanpine Capital as Executive Director, leading team on investor relations, fund formation, fund operations, public relations, government relations, GP relations as well as fundraising, etc. She was previously with Man Group and a Hillhouse spin-off fund in alternative investment capacity in Aisa and U.S. where she headed fundraising, operations and marketing in venture, growth and private equity space; and managing key relationships with top-tier prestigious institutional investors. Michelle holds a MS degree in Environmental Science from Columbia University in New York, and a BA in Finance from Peking University, China. Michelle is also a savvy player and fan on Chinese Zheng for more than eighteen years, on which she has performed at Lincoln Center, Golden Hall, CCTV, MTV and etc. Her college graduation concert raised a charity money of more than $300K for music education at a rural elementary school in China.
Marketing leader with 19 years client-side experience in marketing strategy, digital, branding, and technology. Proven track record leading high impact acquisition and retention marketing campaigns, and implementing digital solutions for Fortune 100 brands. Depth of expertise across paid (PPC, SEO, Programmatic, Affiliates), owned and earned media, web analytics (Google Analytics, Adobe Analytics), and UI/UX optimization (web usability, Tealeaf and Adobe Target).

About the talk

Join us Adobe Summit 2020

https://summit.adobe.com/na/

The business data you collect from your customers is one of the most valuable assets you own. In their Adobe SUMMIT 2019 breakout session, Michelle Chen and Adam Allamar show you how to take better control of your data and deliver the right message to the right customer, in the most effective channel by integrating Adobe Audience Manager, Adobe Analytics, and Adobe Advertising Cloud. Get actionable tips on choosing the right dataset to activate your audience, understanding the right use cases for each dataset, and knowing how and when to use third-party data.

Learn more about using Adobe Experience Cloud to boost your ad strategy here: https://www.adobe.com/experience-cloud.html

SPEAKERS

Michelle Chen, Product Manager, Adobe Advertising Cloud , Adobe

Adam Allamar, Marketing Director, Head of Digital Acquisition, Barclays Bank US

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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW

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