Jordan Con
IoT PMM at Amazon Web Services (AWS)
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Adobe SUMMIT 2019
March 28 2019, Las Vegas, NV, USA
Adobe SUMMIT 2019
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Marketing RIO: How to Tie Marketing to Revenue with Marketo
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About speakers

Over the course of my career, both as a practitioner and as a leader, I have been fascinated with and driven by the convergence of technology and marketing to drive business growth. I have been fortunate to witness firsthand some of the dramatic changes as a result of digital transformation. The biggest of these changes has been marketing’s ability to measure its effectiveness through analytics, digitally engage buyers and directly impact revenue. The teams I have built span many marketing disciplines including digital marketing, field marketing, customer marketing, marketing analytics and account-based marketing. My teams are data-driven, collaborative and embrace change. We blend our marketing tactics with a revenue focus.

About the talk

Join us at Adobe Summit 2020! https://summit.adobe.com/na/

It’s the question marketers consistently receive from the C-suite: How are your marketing efforts impacting revenue? Are you aligned with the CFO and CRO? It’s a challenge all marketers face, whether it’s due to restrictive tools that only support single touch or linear models or a lack of holistic views of all channel contributions to revenue. In this Adobe SUMMIT 2019 session, we’ll show you how to use Marketo to measure every touchpoint in the buyer journey and accurately identify which channels and campaigns deliver the most revenue and highest ROI.

Learn more about how Marketo leverages Bizible’s sophisticated every-touch attribution model to handle and reveal the complexity of today’s B2B buyer journey here: https://www.adobe.com/marketing/experience-manager-assets.html

SPEAKERS

Mervyn Alamgir, Sr. Director, Demand Generation, TIBCO

Jordan Con, Product Marketing Manager, Adobe

Brewster Stanislaw, Head of Product and Strategy, Adobe

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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW

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