Till BüttnerHead of Web Analytics at Deutsche Post DHL Group
About the talk
Join us at Adobe Summit 2020! https://summit.adobe.com/na/
The Adobe Analytics and Target integration (A4T) is a match made in enterprise-marketing heaven. In this Adobe SUMMIT 2019 session, Eric Matisoff, and Till Buettner show you how to leverage this powerful combination of analytics and content personalization and empower your team to prioritize the marketing efforts that lead to the best results. Learn the step-by-step process to get started with A4T, key capabilities of the integration, and common missteps to avoid during setup. Walk through real-world examples of how DHL uses A4T to maximize its testing program and get a sneak peek of new features on the A4T roadmap.
Learn more about Adobe Analytics and Target here: https://www.adobe.com/analytics/adobe-analytics.html
Eric Matisoff, Senior Evangelist, Analytics & Data Science, Adobe
Till Buettner, Senior Data Analyst, Deutsche Post DHL Group
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW
#contentpersonalization #adobepersonalization #aicontent
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