As the Evangelist for Data Science and Analytics at Adobe, Eric works with the best analytics products in the world and the best Adobe Analytics customers as well. My role at Adobe as an evangelist is to work with the analytics enthusiast. I’m here to help you better understand Adobe’s vision when it comes to data and analytics, to clear up any confusion that you may have about the Adobe Marketing Cloud, and finally, to help spark and lead conversation about where our awesome industry is heading.View the profile
As a Head of Web Analytics at DHL, I am responsible for making more informed decisions by using digital data and analytics. This includes measuring the customer journey on logistics.dhl and other touchpoints, analytics implementations, A/B testing and reporting. With over 15 years of experience in IT environment and digital marketing space, I have developed an intuition in transforming data into storylines. After studying media management and communication design, I worked for different digital agencies and blue chip companies as an UX Designer and Digital Analyst.View the profile
About the talk
Join us at Adobe Summit 2020! https://summit.adobe.com/na/
The Adobe Analytics and Target integration (A4T) is a match made in enterprise-marketing heaven. In this Adobe SUMMIT 2019 session, Eric Matisoff, and Till Buettner show you how to leverage this powerful combination of analytics and content personalization and empower your team to prioritize the marketing efforts that lead to the best results. Learn the step-by-step process to get started with A4T, key capabilities of the integration, and common missteps to avoid during setup. Walk through real-world examples of how DHL uses A4T to maximize its testing program and get a sneak peek of new features on the A4T roadmap.
Learn more about Adobe Analytics and Target here: https://www.adobe.com/analytics/adobe-analytics.html
Eric Matisoff, Senior Evangelist, Analytics & Data Science, Adobe
Till Buettner, Senior Data Analyst, Deutsche Post DHL Group
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW
#contentpersonalization #adobepersonalization #aicontent
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