Why Intent Data is Your New Demand Gen Secret Weapon

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About the talk

OK, thank you. 00:04 Everyone I'm going to talk about intent data. 00:04 If that's what you want to hear about you on the right spot right now cool so. 00:09 Guillaume Cabane, I'm going to talk about in 10 days today. 00:16 And I'm going to visit G2 crowd and 1st. 00:20 I want to start by taking a little step back. 00:23 I want to ask ourselves like? 00:26 How do beta be sites work and we're going to go so far back as looking at this? 00:28

I've been doing marketing for the past almost 20 years now and basically like schematic looks like that, 00:34 like we find leads of two paid or whatever, 00:40 they come to our landing page. 00:43 We put a formal than ending page. 00:45 And then we send him an email if they drop that email. 00:47 You know, we send a follow-up email and we send that to the sales team through the CRM. 00:51 They do whatever salespeople do and eventually they call or leads and money happen right. 00:58

The problem with that is that it's a sad experience. 01:03 No one really wants that right and so today. 01:07 I want to do the eulogy of the contact form because as a marketer. 01:10 I hate that process as a buyer. 01:15 I really, really hate it. 01:17 All right so who am I and why am I relevant to talk about this and called death on the contact form. 01:19 So I said, I've given cabanas an old picture of me. 01:26 I built A4 Grove. 01:30

Teams most notably at segments an AT drifts in the early days and nowadays. 01:30 I'm a growth advisor at multiple companies, 01:37 including G2 crowd in the name of whom I'm talking today. 01:39 But most notably. 01:43 I'm known. 01:43 Truth be told for having created what we call the reveal loop. 01:45 Which is a process to identify anonymous visitors of those companies the domain is coming to your site and our qualifying them finding the right contacts and then sending emails 01:49