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How to Use Marketing Automation to Reduce Your Subscription Churn Rate

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Haseeb Tariq
Former Director, Marketing Automation at Disney/Fox
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Global Growth Marketing Conference 2019
December 10, 2019, San Francisco, USA
Global Growth Marketing Conference 2019
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How to Use Marketing Automation to Reduce Your Subscription Churn Rate
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About speaker

Haseeb Tariq
Former Director, Marketing Automation at Disney/Fox

In 2017, Haseeb Tariq joined Guess leading Mobile Marketing. In 2019, he became Director, Marketing Automation at Disney, after working on multiples products including FX and Hulu at 21st Century Fox which makes up famous Disney+. Today. He's an adviser for multiple direct to consumer companies and mentors thousands of startup founders.

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About the talk

Find out how to move beyond Growth Marketing and start focusing on "reducing customer churn" via marketing automation. 

Learn how to use consumer insight, rather than turning to discount deals to retain and retarget customers. Haseeb will illustrate Fox’s customer obsession through a series of experiments the company executed to help retain its customers with content they love.

Last, Haseeb will put The Humanistic Automation model into practice, describing what you will “automate” how you will “humanize the messaging,” then eventually, “Expand to dent the universe.

00:03 Introduction

08:15 Humanistic automation

09:26 Show the right content to the right audience

10:33 Repurposing content

10:44 The rule of 7

11:13 Humanistic B2B automation funnel and going viral

13:03 Retargeting social ads

14:37 A/B testing

15:17 How to retain customers & minimize churn?

15:31 Subscription economy

16:57 Subscriber retention model

21:32 Conclusion

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Hi everyone, So 1st question are you a Disney plus member? 00:00 Oh my God, so many people. 00:10 And how many of you try canceling it? 00:13 Not many. 00:17 So just to give you an idea so fans 00:17 asked how to cancel Disney plus four times more than how to cancel Netflix. 00:22 So that's a lot of people so everyone is trying to figure out how to do it and there are a bunch of people explaining 00:27 how to do it, so we're going to do more and deeper later. 00:34

So if you stick with me to the end of this presentation. 00:38 I have something for you. 00:42 Make sure you're here. 00:44 And the next one in 5 minutes. 00:44 I'm going to share a model to help you reduce your subscription Churn rate. 00:48 So if you're sharing on Twitter or posting something on Instagram. 00:53 Feel free to tag me and I'm happy to reach it. 00:57 So my name is Haseeb Tariq and I help brands grow using marketing automation. 01:02

I started my first company at the age of 20 and in one year. 01:07 I had 15 employees working for me. 01:12 And later on, I got acquired by a company based out of Vancouver, 01:16 Canada called Article. and I worked with them 01:22 after that, for a year. 01:26 Launched their product from. 01:28 Completely, 01:28 an idea to a product to help them with their pre launch campaign and then later on help them generate their first five thousand paying customers. 01:32

I got lucky after and I got out of nowhere, 01:42 one of my friend. 01:46 He shared an opportunity with me and I end up applying to that and I got a scholarship. 01:46 In Sweden, it's called Social and digital innovation and out of Service Institute and University. 01:53 And the guy. 01:59 I'm talking to over there in the picture, 01:59

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