Nathan Latka is the principal of private equity firm Latka Capital; executive producer and host of “The Top Entrepreneurs” podcast; and CEO at two companies he’s recently purchased.He is also the star of the hit FB Watch show “Latka’s Money” (more than one million viewers tune in every episode).He is the founder of the software company Heyo.How to Be a Capitalist Without Any Capital is his first book.View the profile
About the talk
As you would expect, top-performing CEOs all have their own personal growth playbooks, and most of them keep their best plays close to their chests. In this eye-opening, growth-supercharging session, Nathan Latka is going to lay all those cards out on the table. You’ll learn the secret, never-before-told growth strategies that helped 1,000 of the world’s most valuable companies rake in $10 billion in revenues, mint record-breaking IPOs, secure wildly profitable acquisitions, and take them to the promised land of dominant market share. This is the one growth best practice compilation you simply can’t afford to miss.
00:03 Introduction to 8 Growth tactics
01:41 Who do we sell to?
04:35 What problem do you solve?
09:13 Does it work?
12:45 Can you get lots of people to pay?
15:26 Does no touch sales work?
18:36 Can you add customers from different sources?
20:28 Can you scale without crazy churn?
23:49 Can you scale and make money?
28:23 In summary
Hot damn we should stop there is not going to get much better than that huh. 00:02 So what he's saying is I'm not that smart interview. 00:05 Smart people and we go from there so. 00:09 This is the last slide if we go back to the first slide of the deck what we're going to talk about today. 00:11 I interview be sass founders and the reason I do this is I want to figure out what their growth tactics are. 00:16
How they're scaling and things like that and so we're doing this presentation is walkthrough 8 specific growth tactics? 00:21 For different stages of your business over the next 25 minutes and the state is going to define. 00:27 As the revenue targets urine so between 0 and a million to 10, 00:32 so on, and so forth. 00:36 What will do her waiting for science kid going here so Valentin real quick and you're like Oh, 00:38 crap. 00:44
I mean, you have to make up stuff not on stage with no slide so. 00:44 A real quick, Omni Convert your bootstrap company corrects. 00:48 Raising funding soon or no. 00:51 OK, so like these kinds of questions like what I do in my podcast right, 00:54 I have folks on asking. 00:57 Questions and we all learn from it, 00:58 so again 8 things 25 minutes. 01:00 These 8 stages. 01:01 This is the podcast. 01:01 Some people love the podcast and other people total E. 01:04 I hate it, I have no. 01:07 I have no 432. 01:09
Star reviews there all 5 or one OK. 01:09 I kind of like that, 01:13 it's like a nice thing to have enemies? 01:14 It's smarter enemies, but it's good to have enemies. 01:16 This ultimately led to me writing a book and now I go on cable and talk about tech IPOs. 01:19 Who is likely to have a good IPO versus a bad IPO and ultimately this kind of success is? 01:24 What enabled me to get more founders onto this show to interview them about how they grew their business so. 01:28
We're going to jump into those tactics today and these are the 8 steps that any company goes through as they grow evaluation. 01:33 Specific to how they drive growth, 01:39 the first thing you have to get over is whom are you selling to. 01:41 The best pattern I see for successful founders as they start with an agency they start with consulting contracts. 01:44 They get enough people they consult with that. 01:50
Ultimately, the building code to solve that consulting problem at scale and the consulting clients. 01:53 Are your first task customers this? 01:57 Is the best way to get a successful software company off the ground like Tim is done here at functionally. 01:59
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