Autodesk’s Unfair Strategic Advantage: How AI Quadrupled Their Conversions & Doubled Their Content Engagement

Thank you so much for that nice introduction. 00:00 Thanks everybody for joining my session second day of the growth marketing conference, 00:02 hopefully y'all are. 00:07 Learning a lot and taking away a lot. 00:07 Hopefully I can add to a little bit of what you have. 00:11 Already learned and you can learn a little bit about artificial intelligence and began to understand its applications to your business in your market. 00:14

So not sure if you all have watched frozen or not the second. 00:25 The second version of frozen that just released recently but you may have? 00:30 Notice the new character being unveiled in this part called the water horse and the water horse actually was. 00:36 Developed and made by Autodesk software so from bridges to buildings to motion picture animation. 00:44 Autodesk software is actually generated. 00:53 A lot of the things that are in everyone's daily lives. 00:56

Anne it's no surprise. 01:00 You know one of the things that artists kind of think about when they use our software. 01:00 You know the limits are really yours. 01:07 My own imagination, so it's no surprise that a lot of that thought begins to leak into all parts of the organization. 01:08 And this is where you know, 01:17 everyone is curious about new technology. 01:18 We're constantly learning about things like artificial intelligence. 01:21

Everyone's trying to understand it not only are we trying to understand it as marketers, 01:25 but a lot of companies are trying to develop tools. 01:30 That you know propelled them into the next century or decade in terms of helping you know all of us marketers out there convert. 01:33 And find demand, but you know, 01:44 there are opportunities within artificial intelligence. 01:46 There are vast opportunities. 01:50 There's also a lot of confusion. 01:50

A lot of people feel like maybe some of that technology may replace some of the jobs that we have today. 01:53