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I've always liked Emperor Palpatine. When you think about it, taking control of the Galactic Senate was a huge marketing coup done with perfect execution. Luckily for the marketing world in our galaxy, I’m not a fan of the dark side. And I believe in social consciousness. Though I've yet to take over an entire galaxy, I have created a high-level marketing strategy for some of the biggest names in the business – SAP, PayPal, and Verisign.
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It’s not easy being a leader - you already knew that - but it doesn’t have to be hard either. You just have to understand where your leadership fears come from and break those fears down into manageable parts - 3 of them, in fact. Step into this session to learn what those 3 parts are - spoiler: they correlate with several distinct phases you’ll go through as grow as a leader - and how to overcome each of them, so you can take your career and company to levels of success you never thought possible.
00:01 Fear
01:09 3 biggest obstacle for success and how to use Fear
03:13 Simple. Portable.Powerful
03:58 The fear of failure
07:10 The fear of change
11:05 The fear of success
13:47 How to handle fear
19:41 Conclusion
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Alright, thank you. 00:00 Thank you for coming to this session. 00:00 I really appreciate it. 00:02 So fear is the number one thing holding you back. 00:02 Doesn't need any other superlatives know modifyers there's no hyperbole there. 00:10 It's fear. 00:15 Now look there's a lot of things that hold people back. 00:15 Incompetence is a good one. 00:20 A devaluation in a foreign currency could send the markets into disruption. 00:22 You could lose your funding as a founder. 00:26
Right stuff happens life happens, 00:29 but fear is the one thing that is preventable manageable and has the biggest impact on your life today. 00:31 So we're going to walk through what that looks like identifying fear. 00:39 Talking about how you can see it in others around you identify what the stages of fear are and then the most important part that thing I want to leave 00:45 Everyone with is what do you do about it? 00:53
It's one thing to say I know that fear plays a role in my life?, 00:56 How do you interact with it? 01:00 How do you engage with it and how do you treat fear as you move forward in your life, 01:01 both personally and professionally? 01:05 So fear is one of the Big 3, 01:09 the Big 3 obstacles for most founders, entrepreneurs, 01:11 progressive leaders people that are looking to do something. 01:15 Different in their life both personally and professionally. 01:20
It's FED - fear ego and desire an I'll usually speak for about an hour on all three of those but we're going to dive in today on fear because fear 01:24 is the one that has the biggest level of impact 01:32 on everybody. 01:35 So fear is fascinating fear is like the devil or a Jewish mother in law, 01:35 it wants you to listen. 01:42 Only to them. 01:43 Right. 01:43 Fear wants to manipulate you. 01:43 Now here's the real thing that's interesting our brains are not reliable. 01:50
We all think of our brains as being rational 01:54 parts of our body and they're not. 01:56 Our brains trick us Deceive us on a daily basis, 01:58
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