Fireside Chat: What’s Next for B2B Over the Coming 10 Years & How You Can Be Successful Through Them All

Are you guys ready for this? 00:00 I'm really glad that you've all showed up early. 00:01 You've had your coffee. 00:03 You've gotten over last night thank you. 00:03 Because our first chat said it is with a good friend of mine, a client, a colleague - the one and only John Miller. 00:05 If anyone doesn't know John Miller. 00:11 Now you do. 00:14 Does anyone here has anyone worked with John? 00:14 We have some gagged folks here in the room and even heard of Marketo. 00:18

It's a small company, yeah, 00:22 just kidding who uses Marketo currently. 00:23 Have most of the room right so John is one of the founders of Marketo and I would actually say if it's not awkward at one of The Pioneers of 00:26 digital marketing content marketing. 00:33 Social I mean, 00:33 it's how you built the Marketo brand today. 00:36 John is the co-founder of engaging EO which is an ABM platform. 00:39

And one of the Pioneers in this industry as it is still evolving and changing today. 00:42 We want to talk about. 00:47 Is the last 10 years of marketing? 00:49 As a context for the next 10 years of B to B marketing. 00:51 So I have some questions for John but if you guys have questions now is your chance. 00:54 Please know plants in the audience OK. 00:59 Nothing controversial. 01:01 But we will have time for Q&A. 01:01 So be thinking about that and I will put some of you on the spot. 01:04

John what did I not tell them about you that I should have by way of introduction fun fact about me as was born. 01:07 In Ethiopia. 01:13 I didn't even know that I've known you for like 10 years seriously. 01:13 You haven't heard me speak sometimes. 01:17 I use this to open up my speeches. 01:19 Yes, I was born in Ethiopia people ask me so John were you born in Ethiopia. 01:20 An I like to tell them that it's because I wanted to be close to my parents. 01:24

But you also have a science background tell us about that. 01:30 Yes, I studied physics for my undergraduate degree. 01:34 I I don't come from a family of businesspeople. 01:39 You know, I have lawyers and teachers in my family and so I never really understood what this whole. 01:41 Business World was about growing up. 01:47 So I was in college. 01:49 I just assumed I would go be an academic and you'll get a PhD in physics. 01:51

Actually spent my summers doing Fusion research at the Lawrence Livermore National Labs. 01:55